Lean analytics: use data to build a better startup faster
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Beijing [u.a.]
O'Reilly
2013
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | The Lean series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | xxiv, 409 Seiten Diagramme |
| ISBN: | 9781449335670 9781098168186 1449335675 |
Internformat
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Datensatz im Suchindex
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CONTENTS
FOREWORD XVII
PREFACE . XIX
PART ONE: STOP LYING TO YOURSELF
CHAPTER 7
WE'RE ALL LIARS . . . 3
CHAPTER 2
HOW TO KEEP SCORE 9
CHAPTER 3
DECIDING WHAT TO DO WITH YOUR LIFE 31
CHAPTER 4
DATA-DRIVEN VERSUS DATA-INFORMED 37
PART TWO: FINDING THE RIGHT METRIC FOR
RIGHT NOW
CHAPTERS
ANALYTICS FRAMEWORKS 45
CHAPTER 6
THE DISCIPLINE OF ONE METRIC THAT MATTERS 55
CHAPTER 7
WHAT BUSINESS ARE YOU IN? 63
CHAPTERS
MODEL ONE: E-COMMERCE . . 71
XIII
CHAPTER 9
MODEL TWO: SOFTWARE AS A SERVICE (SAAS) . 89
CHAPTER 10
MODEL THREE: FREE MOBILE APP . 103
CHAPTER 11
MODEL FOUR: MEDIA SITE . . . 113
CHAPTER 12
MODEL FIVE: USER-GENERATED CONTENT . . 125
CHAPTER 13
MODEL SIX:TWO-SIDED MARKETPLACES . 137
CHAPTER 14
WHAT STAGE ARE YOU AT? 153
CHAPTER 15
STAGE ONE: EMPATHY . 159
CHAPTER 16
STAGE TWO: STICKINESS . 203
CHAPTER 17
STAGE THREE: VIRALITY 227
CHAPTER 18
STAGE FOUR: REVENUE 241
CHAPTER 19
STAGE FIVE: SCALE 255
CHAPTER 20
MODEL + STAGE DRIVES THE METRIC YOU TRACK. 265
PART THREE: LINES IN THE SAND
CHAPTER 21
AM I GOOD ENOUGH? . 273
CHAPTER 22
E-COMMERCE: LINES IN THE SAND 293
CHAPTER 23
SAAS: LINES IN THE SAND 299
CHAPTER 24
FREE MOBILE APP: LINES IN THE SAND 309
XIV
CHAPTER 25
MEDIA SITE: LINES IN THE SAND 321
CHAPTER 26
USER-GENERATED CONTENT: LINES IN THE SAND . 331
CHAPTER 27
TWO-SIDED MARKETPLACES: LINES IN THE SAND . 341
CHAPTER 28
WHAT TO DO WHEN YOU DON'T HAVE A BASELINE . 347
PART FOUR: PUTTING LEAN ANALYTICS TO WORK
CHAPTER 29
SELLING INTO ENTERPRISE MARKETS 353
CHAPTER 30
LEAN FROM WITHIN: INTRAPRENEURS 371
CHAPTER 31
CONCLUSION: BEYOND STARTUPS 389
APPENDIX
REFERENCES AND FURTHER READING 393
INDEX . 395
XV |
| any_adam_object | 1 |
| author | Croll, Alistair 19XX- Yoskovitz, Benjamin 197X- |
| author_GND | (DE-588)1135625646 (DE-588)113562593X |
| author_facet | Croll, Alistair 19XX- Yoskovitz, Benjamin 197X- |
| author_role | aut aut |
| author_sort | Croll, Alistair 19XX- |
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| bvnumber | BV040995112 |
| classification_rvk | QP 343 QP 230 QP 880 QP 500 |
| ctrlnum | (OCoLC)856798887 (DE-599)DNB1029840466 |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| indexdate | 2024-09-25T12:02:25Z |
| institution | BVB |
| isbn | 9781449335670 9781098168186 1449335675 |
| language | English |
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| publishDate | 2013 |
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| spelling | Croll, Alistair 19XX- Verfasser (DE-588)1135625646 aut Lean analytics use data to build a better startup faster Alistair Croll ; Benjamin Yoskovitz 1. ed. Beijing [u.a.] O'Reilly 2013 xxiv, 409 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier The Lean series Hier auch später erschienene, unveränderte Nachdrucke Betriebliche Kennzahl (DE-588)4069378-8 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Lean Production (DE-588)4287302-2 gnd rswk-swf Datenauswertung (DE-588)4131193-0 gnd rswk-swf Lean Production (DE-588)4287302-2 s Unternehmensgründung (DE-588)4078599-3 s Betriebliche Kennzahl (DE-588)4069378-8 s Datenauswertung (DE-588)4131193-0 s DE-604 Yoskovitz, Benjamin 197X- Verfasser (DE-588)113562593X aut Erscheint auch als Online-Ausgabe 9781449335717 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4235315&prov=M&dok_var=1&dok_ext=htm Inhaltstext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025972831&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Croll, Alistair 19XX- Yoskovitz, Benjamin 197X- Lean analytics use data to build a better startup faster Betriebliche Kennzahl (DE-588)4069378-8 gnd Unternehmensgründung (DE-588)4078599-3 gnd Lean Production (DE-588)4287302-2 gnd Datenauswertung (DE-588)4131193-0 gnd |
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| title | Lean analytics use data to build a better startup faster |
| title_auth | Lean analytics use data to build a better startup faster |
| title_exact_search | Lean analytics use data to build a better startup faster |
| title_full | Lean analytics use data to build a better startup faster Alistair Croll ; Benjamin Yoskovitz |
| title_fullStr | Lean analytics use data to build a better startup faster Alistair Croll ; Benjamin Yoskovitz |
| title_full_unstemmed | Lean analytics use data to build a better startup faster Alistair Croll ; Benjamin Yoskovitz |
| title_short | Lean analytics |
| title_sort | lean analytics use data to build a better startup faster |
| title_sub | use data to build a better startup faster |
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| topic_facet | Betriebliche Kennzahl Unternehmensgründung Lean Production Datenauswertung |
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