Unrelenting innovation: how to build a culture for market dominance
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, Calif.
Jossey-Bass
2013
|
| Schriftenreihe: | Warren Bennis series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xv, 332 p. graph. Darst. |
| ISBN: | 9781118352403 |
Internformat
MARC
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| 245 | 1 | 0 | |a Unrelenting innovation |b how to build a culture for market dominance |c Gerard J. Tellis |
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| 490 | 0 | |a Warren Bennis series | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a New products | |
| 650 | 4 | |a Diffusion of innovations | |
| 650 | 4 | |a Creative ability in business | |
| 650 | 4 | |a Technological innovations | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Market share | |
| 650 | 0 | 7 | |a Unternehmenskultur |0 (DE-588)4131484-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Figures and Tables
xi
Foreword
xiii
1
Why Incumbents Fail
1
Why Incumbents Fail to Innovate Unrelentingly
3
The Preeminence of Culture
7
Culture as a Primary Explanation
15
Basis for the Book
17
Conclusion
19
2
Willingness to Cannibalize Successful Products
23
Why Incumbents Are Reluctant to Cannibalize Products
24
Why Willingness to Cannibalize Is Important
28
Understanding Technological Evolution
33
Blinded to an Opportunity: Microsoft Keywords?
39
Crippled by Fear of Piracy: Sony MP3 Player
41
Decline of an Innovator: Eastman Kodak
45
A Cycle of Cannibalization: Gillette s Innovations
in Wet Shaving
49
Late Move: HP Tablet
53
Conclusion
54
VII
Contents
Embracing Risk
59
Sources of Risk: Innovation s High Failure Rate
59
The Reflection Effect: Asymmetry in Perceived Risk
63
The Hot-Stove Effect: Learning from Failure
65
The Expectations Effect: Hope Versus Reality
68
Innovation s Gain-Loss Function: Type
1
and
2
Errors
69
Case Histories
75
Gambling on an Embryonic Market: Toyota s
Prius
75
Gambling on Growth: Amazon.com
84
Gambling on Vision: Facebook
90
Gambling on Scale: Federal Express
103
Conclusion
106
Focusing on the Future
109
Why Future Focus Is Tough 111
Availability Bias
114
Paradigmatic Bias
116
Commitment Bias
119
Planning for the Future
121
Predicting and Managing Takeoff
122
Targeting Future Mass Markets
126
Predicting Technological Evolution
129
Analyzing Emergent Consumers
134
Conclusion
138
Incentives for Enterprise
141
Traditional Incentives: Winning Loyalty
142
Asymmetric Incentives: Turning Failure into Success
143
Making Incentives Work: Economics and Psychology
of Incentives
148
Power of Incentives: IBM s Transformation
155
vili
CONTENTS
Incentives for Enterprise: Google
157
Incentives for Loyalty: General Motors
163
Incentives for Innovation: 3M
168
Structuring Team Incentives: IBM s Learning
from Online Gamers
171
Conclusion
173
6
Fostering Internal Markets
177
Characteristics of Markets
181
Implementing Internal Markets
192
Managing Internal Markets
199
Conclusion
203
7
Empowering Innovation Champions
205
Luck Versus Innovation Champions
206
Characteristics of Champions
208
Testing Luck
210
Champions Versus Teams
212
Champions at the Top Versus the Bottom
214
Distributed Champions: Google s Young Turks Program
216
Serial Champion: Roger Newton
218
Championing Mass Market of the Future:
Tata Nano
222
Championing a Music Revolution: Apple iPod
227
Mobilizing an Organization for Innovation: Sony Walkman
231
Steps in Empowering Champions
235
Conclusion
236
8
Culture Versus Alternate Theories: Arguments
and Evidence
237
Micro-Theories
238
Macro-Theories
250
Conclusion
260
IX
Contents
Notes 263
Bibliography
289
Acknowledgments
307
The Author
309
Index
311
|
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| id | DE-604.BV040980137 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:36:42Z |
| institution | BVB |
| isbn | 9781118352403 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025958152 |
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| physical | xv, 332 p. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Jossey-Bass |
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| series2 | Warren Bennis series |
| spelling | Tellis, Gerard J. 1950- Verfasser (DE-588)137812639 aut Unrelenting innovation how to build a culture for market dominance Gerard J. Tellis San Francisco, Calif. Jossey-Bass 2013 xv, 332 p. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Warren Bennis series Includes bibliographical references and index New products Diffusion of innovations Creative ability in business Technological innovations Strategic planning Market share Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Unternehmenskultur (DE-588)4131484-0 s Innovationsmanagement (DE-588)4161817-8 s DE-604 Erscheint auch als Online-Ausgabe 978-1-118-41690-7 Erscheint auch als Online-Ausgabe 978-1-118-42039-3 Erscheint auch als Online-Ausgabe 978-1-118-43416-1 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025958152&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tellis, Gerard J. 1950- Unrelenting innovation how to build a culture for market dominance New products Diffusion of innovations Creative ability in business Technological innovations Strategic planning Market share Unternehmenskultur (DE-588)4131484-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4131484-0 (DE-588)4161817-8 |
| title | Unrelenting innovation how to build a culture for market dominance |
| title_auth | Unrelenting innovation how to build a culture for market dominance |
| title_exact_search | Unrelenting innovation how to build a culture for market dominance |
| title_full | Unrelenting innovation how to build a culture for market dominance Gerard J. Tellis |
| title_fullStr | Unrelenting innovation how to build a culture for market dominance Gerard J. Tellis |
| title_full_unstemmed | Unrelenting innovation how to build a culture for market dominance Gerard J. Tellis |
| title_short | Unrelenting innovation |
| title_sort | unrelenting innovation how to build a culture for market dominance |
| title_sub | how to build a culture for market dominance |
| topic | New products Diffusion of innovations Creative ability in business Technological innovations Strategic planning Market share Unternehmenskultur (DE-588)4131484-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | New products Diffusion of innovations Creative ability in business Technological innovations Strategic planning Market share Unternehmenskultur Innovationsmanagement |
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