Automotive management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
München
Oldenbourg
2013
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XV, 249 S. Ill., graph. Darst. |
| ISBN: | 3486723324 9783486723328 |
Internformat
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Datensatz im Suchindex
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| adam_text |
IMAGE 1
TABLE O F CONTENTS
1 THE AUTOMOTIVE VALUE CHAIN 1
2 THE BRAND AS A CENTRAL VALUE COMPONENT IN THE AUTOMOTIVE INDUSTRY 5
2.1 EXECUTIVE SUMMARY 5
2.2 DEFINITION O F TERMS AND FRAMEWORK 6
2.2.1 DEFINITION O F TERMS: BRAND AND BRAND VALUE 6
2.2.2 AIM O F THE CHAPTER 7
2.2.3 STRUCTURE AND APPROACH 7
2.3 FUNCTIONS AND USES O F A BRAND 7
2.3.1 FUNCTIONS O F A BRAND IN THE AUTOMOTIVE SECTOR 7
2.3.2 IMPORTANCE O F A BRAND IN THE AUTOMOTIVE SECTOR 9
2.4 BRAND PERCEPTION 10
2.4.1 BRAND PERCEPTION IN THE AUTOMOTIVE SECTOR 10
2.4.2 BRAND FROM THE CUSTOMER PERSPECTIVE 12
2.4.3 BRAND FROM THE EMPLOYEE PERSPECTIVE 14
2.5 BRAND VALUE AND BRAND VALUATION 16
2.5.1 INTRODUCTION TO BRAND VALUATION 16
2.5.2 METHODS O F BRAND VALUATION 17
2.5.2.1 DIFFERENT METHODS TO CALCULATE A BRAND VALUE - AN OVERVIEW 17
2.5.2.2 BRAND CENSUS 18
2.5.2.3 INTERBRAND METHOD 23
2.5.3 ADVANTAGES AND DISADVANTAGES O F THE VALUATION METHODS PRESENTED
29 2.5.3.1 ADVANTAGES 29
2.5.3.2 DISADVANTAGES 29
2.5.4 COMPARISON O F MARKET CAPITALIZATION AND BRAND VALUE 30
2.5.5 DEVELOPMENT O F BRAND VALUES IN THE AUTOMOTIVE SECTOR 33
3 STRATEGIC ALLIANCES IN THE AUTOMOTIVE SECTOR 35
3.1 EXECUTIVE SUMMARY 35
3.2 DEFINITION O F TERMS 35
3.2.1 STRATEGIC ALLIANCES OR M&A 35
3.2.2 PROPOSITION : 37
3.3 WHY STRATEGIC ALLIANCES AND NOT M&A WILL DOMINATE THE AUTOMOTIVE
INDUSTRY IN THE FUTURE 37
3.3.1 VOLKSWAGEN AND SUZUKI 38
3.3.2 BMW AND SGL CARBON 39
HTTP://D-NB.INFO/103114952X
IMAGE 2
VIII TABLE O F CONTENTS
3.3.3 DAIMLER AND RENAULT/NISSAN 40
3.3.4 BMW AND MYCITYWAY 40
3.3.5 BMW AND SIXT 41
3.3.6 ASSESSMENT O F THE JOINT APPROACHES 41
4 STRATEGIC DEVELOPMENT POTENTIAL OF THE AUTOMOTIVE INDUSTRY - THE
EXAMPLE OF ELECTRIC VEHICLES 43
4.1 EXECUTIVE SUMMARY 43
4.2 DEFINITION O F TERMS AND SCOPE 44
4.3 DRIVERS O F FUTURE DEVELOPMENTS IN THE AUTOMOTIVE INDUSTRY 44
4.3.1 ENVIRONMENTAL DRIVERS 44
4.3.2 COMPETITION 48
4.3.3 CHALLENGES 52
4.4 ELECTRIC VEHICLES 53
4.4.1 TECHNOLOGICAL DEVELOPMENTS 53
4.4.1.1 ALTERNATIVE DRIVE TECHNOLOGIES 53
4.4.1.2 TECHNOLOGY OF THE ELECTRIC VEHICLE 54
4.4.1.3 COMPETING PRODUCTS AND DEVELOPMENTS 56
4.4.1.4 STRENGTHS AND WEAKNESSES O F ELECTRIC VEHICLES 60
4.4.2 SALES MARKETS AND THEIR FUTURE DEVELOPMENT 66
4.4.2.1 CRITERIA FOR SELECTION AND ANALYSIS 66
4.4.2.2 USA 67
4.4.2.3 EUROPE 70
4.4.2.4 JAPAN 76
4.4.3 CHINA 79
4.4.3.1 INDIA 82
5 PRODUCT POLICIES IN THE BRIC COUNTRIES 87
5.1 EXECUTIVE SUMMARY 87
5.2 SCOPE O F THE ANALYSIS 87
5.2.1 STATUS QUO O F AUTOMOBILE DISTRIBUTION IN THE BRIC COUNTRIES 87
5.2.2 THE FOUR P'S - PRODUCT AS THE CRUCIAL SUCCESS FACTOR 90
5.2.3 STANDARDIZATION OR INTEGRATION AND ADAPTATION OR DIFFERENTIATION
91 5.2.4 IMPORTANCE O F PRODUCT ADAPTATION FOR AUTOMOBILE MANUFACTURERS
92
5.3 RELEVANCE O F THE BRIC COUNTRIES FOR THE AUTOMOTIVE INDUSTRY 92
5.3.1 BRAZIL 92
5.3.2 RUSSIA 93
5.3.3 INDIA 95
5.3.4 CHINA 96
5.4 CUSTOMER DEMANDS AND REQUIREMENTS IN THE BRIC COUNTRIES 97
5.4.1 BRAZIL 97
5.4.2 RUSSIA 99
IMAGE 3
TABLE OF CONTENTS IX
5.4.3 INDIA 101
5.4.4 CHINA 103
5.5 RECOMMENDATIONS FOR ACTION 105
6 THE CHANGING BUSINESS FIELD OF THE AUTOMOTIVE FINANCIAL SERVICE
PROVIDERS 109
6.1 EXECUTIVE SUMMARY 109
6.2 BASIC TERMS AND SCOPE 109
6.3 CLASSIFICATION OF THE MARKET FOR AUTOMOBILE FINANCIAL SERVICES 110
6.3.1 CAPTIVE AND INDEPENDENT FINANCIAL SERVICE PROVIDERS 110
6.3.2 FINANCING O F THE OWN BRAND VERSUS FINANCING O F OTHER BRANDS BY
THE CFCS I L L 6.3.3 CORPORATE AFFILIATION AND LEGAL SEPARATION O F THE
CFCS 112
6.3.4 THE CLASSICAL PRODUCT AREAS O F THE CFCS 113
6.3.4.1 RETAIL LEASING 113
6.3.4.2 RETAIL FINANCE 114
6.3.4.3 WHOLESALE FINANCE 114
6.3.4.4 FLEET BUSINESS 114
6.3.5 STRATEGIC RELEVANCE OF THE CFCS 115
6.4 LEASING AND FINANCING TODAY - AN OVERVIEW OF THE MARKET FOR LEASING
AND FINANCING 117
6.5 WHAT ARE THE CURRENT BUSINESS APPROACHES O F THE CFCS? 119
6.5.1 THE CLASSICAL CAPTIVE FINANCE APPROACH 119
6.5.2 ADVANCED AUTOMOTIVE BANKING APPROACH 119
6.5.2.1 SERVICES RELATED TO MOBILITY 120
6.5.2.2 SERVICES UNRELATED TO MOBILITY 121
6.5.3 CROSS-SELLING AND CROSSOVER IN THE AUTOMOBILE FINANCIAL SERVICES
SECTOR 122
6.6 CFC - QUO VADIS? 124
6.6.1 THE STRATEGIC OPTIONS O F THE CFCS 124
6.6.2 THE FIELDS O F ACTION FOR THE DEVELOPED AUTOMOBILE MARKETS IN THE
TRIAD 125 6.6.2.1 ACCELERATE FINANCING OF USED VEHICLES 125
6.6.2.2 DEVELOP OR EXPAND THE BUSINESS WITH FLEET CUSTOMERS 125
6.6.2.3 INTRODUCE OR EXPAND THE OFFERING O F PRODUCTS WITH RISK ADJUSTED
PRICING 126 6.6.2.4 ESTABLISH BANK BRANCHES 126
6.6.2.5 CONVERT TO A BANK HOLDING COMPANY 128
6.6.2.6 REWORK GOVERNANCE STRUCTURES AND OPERATING CONCEPTS 129
6.6.2.7 OPTIMIZE THE AREAS REFINANCING, LIQUIDITY MANAGEMENT AND RISK
MANAGEMENT JOINTLY WITH THE AUTOMOBILE MANUFACTURERS 130 6.6.3
RECOMMENDATIONS FOR ACTION IN THE NEW GROWTH MARKETS 131
6.6.3.1 ESTABLISH FINANCING COMPANIES IN BRAZIL, RUSSIA, INDIA AND CHINA
131 6.6.3.2 NEW OPERATING STRATEGIES FOR THE GROWTH MARKETS 131
6.6.4 PROMISING ANSWERS TO NEW MOBILITY TRENDS 132
6.6.4.1 USER-BASED MOBILITY VIA CAR SHARING 132
6.6.4.2 LOCATION BASED SERVICES - PARTICIPATION IN MOBILITY SERVICES
THAT ARE NOT LINKED TO THE VEHICLE 134
IMAGE 4
X
TABLE OF CONTENTS
6.6.4.3 THE EXPANSION O F FLEET MANAGEMENT - CORPORATE CAR SHARING: THE
MODEL O F SIEMENS 135
6.6.5 NEW LEASING MODELS IN THE AREA O F ELECTRONIC VEHICLES 136
6.6.5.1 SPLITTING BATTERY AND VEHICLE LEASING 136
6.6.5.2 CHANCES AND RISKS IN THE AREA OF ELECTROMOBILITY 138
7 MOBILITY NEEDS AND MOBILITY CONCEPTS 141
7.1 EXECUTIVE SUMMARY 141
7.2 DEFINITION O F TERMS 142
7.3 DETERMINANTS O F FUTURE MOBILITY NEEDS 143
7.3.1 SOCIETAL DEVELOPMENTS 143
7.3.2 MORAL DEVELOPMENTS 144
7.3.3 ECONOMIC DEVELOPMENTS 146
7.3.4 DEMOGRAPHIC DEVELOPMENTS 148
7.3.5 URBAN DEVELOPMENTS 152
7.3.6 ECOLOGICAL DEVELOPMENTS 154
7.3.7 TECHNOLOGICAL DEVELOPMENTS 155
7.4 CONCEPTS IN THE MOBILITY AREA 157
7.4.1 MOBILITY CONCEPT - MU BY PEUGEOT 157
7.4.2 MOBILITY CONCEPT - "BETTER PLACE" 159
7.4.3 MOBILITY CONCEPT - PRT 2GETTHERE 160
7.5 OUTLOOK - NOVEL MOBILITY CONCEPTS 162
7.5.1 "CAR PACKAGING AND POOLING" - A MOBILE USAGE CONCEPT 162
7.5.2 COMBINATION OF "BETTER PLACE" & "PRT" - A NOVEL MOBILITY CONCEPT
165 7.5.3 FUTURE POTENTIAL COMPETITORS O F THE AUTOMOBILE MANUFACTURERS
169
8 STRATEGIC CURRENCY MANAGEMENT FOR AUTOMOTIVE MANUFACTURERS 171
8.1 EXECUTIVE SUMMARY 171
8.2 FUNDAMENTALS 172
8.2.1 DEFINITION O F TERMS 172
8.2.1.1 CURRENCY 172
8.2.1.2 CURRENCY MANAGEMENT 172
8.2.2 CHAPTER FOCUS 173
8.3 CURRENCY MANAGEMENT: REASONS AND CURRENT CHALLENGES 174
8.3.1 USES O F CURRENCY MANAGEMENT 174
8.3.2 CURRENT CHALLENGES IN CURRENCY MANAGEMENT OF AUTOMOBILE
MANUFACTURERS 175
8.4 SETUP AND EXECUTION OF CURRENCY MANAGEMENT 176
8.4.1 SETUP OF CURRENCY MANAGEMENT AT AN AUTOMOBILE MANUFACTURER 176
8.4.2 OPERATIONAL STRUCTURE O F CURRENCY MANAGEMENT AT AN AUTOMOBILE
MANUFACTURER 177
8.4.3 BANKING POLICY 179
8.5 INSTRUMENTS USED IN CURRENCY MANAGEMENT BY AUTOMOBILE MANUFACTURERS
179 8.5.1 OVERVIEW O F AVAILABLE FINANCIAL INSTRUMENTS 179
IMAGE 5
TABLE OF CONTENTS XI
8.5.2 FORWARDS AND FUTURES 180
8.5.3 OPTIONS 181
8.5.3.1 AN OVERVIEW O F OPTIONS 181
8.5.3.2 RANGE OPTIONS 182
8.5.4 SWAPS 182
8.6 INTERNATIONAL STRATEGIES FOR AUTOMOBILE MANUFACTURERS 182
8.6.1 NATURAL HEDGING 183
8.6.2 INTERNATIONAL CASH MANAGEMENT 184
8.6.2.1 TECHNIQUES TO OPTIMIZE CASH FLOWS 185
8.6.2.2 INVESTING EXCESSIVE CASH LEVELS 185
8.6.3 INTERNATIONAL INVESTMENT PLANNING O F AUTOMOBILE MANUFACTURERS 187
8.6.3.1 INVESTMENT PLANNING FROM DIFFERENT PERSPECTIVES 187
8.6.3.2 PARAMETERS FOR THE INVESTMENT PLANNING OF AUTOMOBILE
MANUFACTURERS 188 8.6.4 FINANCIAL HEDGING 189
8.6.4.1 EXCHANGE RATE FORECASTING 189
8.6.4.2 CALCULATING THE EXPOSURE 189
8.6.4.3 EXPOSURE MANAGEMENT 190
9 MAXIMIZING SHAREHOLDER VALUE IN THE AUTOMOTIVE SECTOR 193
9.1 EXECUTIVE SUMMARY 193
9.2 DEFINITION O F TERMS 193
9.2.1 SHAREHOLDER VALUE AND STAKEHOLDER VALUE 193
9.2.2 AUTOMOBILE MANUFACTURERS AND AUTOMOTIVE INDUSTRY 194
9.2.3 STRATEGIC FINANCIAL MANAGEMENT 195
9.2.4 SUSTAINABILITY AND SUSTAINABLE DEVELOPMENT 195
9.2.5 EXPECTATIONS 197
9.3 MAXIMIZING SHAREHOLDER VALUE IN THE AUTOMOTIVE INDUSTRY TO DATE 197
9.3.1 CAPITAL MARKETS 198
9.3.1.1 STOCK MARKET LISTING 198
9.3.1.2 AVAILABILITY O F INFORMATION 200
9.3.1.3 SECURITIES TRANSACTIONS 201
9.3.2 ACCOUNTING STANDARDS 202
9.3.2.1 NATIONAL ACCOUNTING STANDARDS - THE EXAMPLE HGB 203
9.3.2.2 INTERNATIONAL ACCOUNTING STANDARDS - THE EXAMPLE IFRS 203
9.3.3 COMPANY STRATEGY 204
9.3.3.1 COMPANY GOALS 204
9.3.3.2 GROWTH STRATEGY 206
9.3.3.3 MANAGEMENT REMUNERATION 207
9.3.3.4 CORPORATE SOCIAL RESPONSIBILITY 208
9.4 MAXIMIZING SHAREHOLDER VALUE IN THE AUTOMOTIVE INDUSTRY IN THE YEAR
2020 209 9.4.1 CAPITAL MARKETS 209
9.4.1.1 STOCK MARKET LISTING 210
9.4.1.2 INFORMATION MANAGEMENT 210
9.4.1.3 SECURITIES TRANSACTIONS 211
9.4.2 ACCOUNTING STANDARDS 211
IMAGE 6
XII TABLE O F CONTENTS
9.4.3 COMPANY STRATEGY 211
9.4.3.1 COMPANY TARGETS 211
9.4.3.2 GROWTH STRATEGY 214
9.4.3.3 MANAGEMENT REMUNERATION 215
9.4.3.4 CORPORATE SOCIAL RESPONSIBILITY 216
10 AUTOMOTIVE INDUSTRY OR MOBILITY INDUSTRY IN THE YEAR 2020 217
10.1 TRADITIONAL BRANDS WILL DISAPPEAR - LOCAL BRANDS WILL BE
ESTABLISHED 218
10.2 REGULATIONS IN SUPPORT O F ECOLOGY AND SUSTAINABILITY PROVIDE THE
FRAMEWORK CONDITIONS 218
10.3 NEW MOBILITY DEMANDS O F THE CUSTOMERS GAIN IN IMPORTANCE 218
10.4 NEW MOBILITY PROVIDERS ARE SUCCESSFUL ON THE MARKET 219
10.5 THE NETWORKED VEHICLE WILL BECOME AN INFORMATION AND COMMUNICATION
INSTRUMENT 219
10.6 STRATEGIC ALLIANCES ARE KEY TO OBTAINING A COMPETITIVE ADVANTAGE
219
10.7 TRIAD WAS YESTERDAY, BRIC IS TODAY AND EMERGING MARKETS WILL BE
TOMORROW.220
10.8 TIER-2 AND TIER-3 AUTOMOTIVE SUPPLIERS WILL LOOK FOR A NEW
ORIENTATION 220
10.9 ELECTROMOBILITY - THERE IS MORE THAN ONE WAY FORWARD 220
10.10 THE AUTOMOBILE MANUFACTURERS CREATE A GLOBAL BRAND IMAGE 221
11 BIBLIOGRAPHY 223 |
| any_adam_object | 1 |
| author | Diehlmann, Jens Häcker, Joachim 1968- |
| author_GND | (DE-588)120447568 |
| author_facet | Diehlmann, Jens Häcker, Joachim 1968- |
| author_role | aut aut |
| author_sort | Diehlmann, Jens |
| author_variant | j d jd j h jh |
| building | Verbundindex |
| bvnumber | BV040974557 |
| classification_rvk | QR 524 |
| ctrlnum | (OCoLC)843410192 (DE-599)DNB103114952X |
| dewey-full | 338.4762922 658.4012 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 338 - Production 658 - General management |
| dewey-raw | 338.4762922 658.4012 |
| dewey-search | 338.4762922 658.4012 |
| dewey-sort | 3338.4762922 |
| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| era | Prognose 2020 gnd |
| era_facet | Prognose 2020 |
| format | Book |
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| id | DE-604.BV040974557 |
| illustrated | Illustrated |
| indexdate | 2024-08-03T00:37:33Z |
| institution | BVB |
| isbn | 3486723324 9783486723328 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025952677 |
| oclc_num | 843410192 |
| open_access_boolean | |
| owner | DE-1050 DE-19 DE-BY-UBM DE-523 DE-12 DE-945 DE-1051 DE-573 DE-473 DE-BY-UBG DE-858 DE-M347 |
| owner_facet | DE-1050 DE-19 DE-BY-UBM DE-523 DE-12 DE-945 DE-1051 DE-573 DE-473 DE-BY-UBG DE-858 DE-M347 |
| physical | XV, 249 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Oldenbourg |
| record_format | marc |
| spelling | Diehlmann, Jens Verfasser aut Automotive management by Jens Diehlmann ; Joachim Häcker 2. ed. München Oldenbourg 2013 XV, 249 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prognose 2020 gnd rswk-swf Zukunft (DE-588)4068097-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kraftfahrzeugindustrie (DE-588)4032690-1 gnd rswk-swf Kraftfahrzeugindustrie (DE-588)4032690-1 s Strategisches Management (DE-588)4124261-0 s Zukunft (DE-588)4068097-6 s DE-604 Prognose 2020 z 1\p DE-604 Häcker, Joachim 1968- Verfasser (DE-588)120447568 aut Erscheint auch als Online-Ausgabe 978-3-486-73616-8 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4252898&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025952677&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Diehlmann, Jens Häcker, Joachim 1968- Automotive management Zukunft (DE-588)4068097-6 gnd Strategisches Management (DE-588)4124261-0 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd |
| subject_GND | (DE-588)4068097-6 (DE-588)4124261-0 (DE-588)4032690-1 |
| title | Automotive management |
| title_auth | Automotive management |
| title_exact_search | Automotive management |
| title_full | Automotive management by Jens Diehlmann ; Joachim Häcker |
| title_fullStr | Automotive management by Jens Diehlmann ; Joachim Häcker |
| title_full_unstemmed | Automotive management by Jens Diehlmann ; Joachim Häcker |
| title_short | Automotive management |
| title_sort | automotive management |
| topic | Zukunft (DE-588)4068097-6 gnd Strategisches Management (DE-588)4124261-0 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd |
| topic_facet | Zukunft Strategisches Management Kraftfahrzeugindustrie |
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| work_keys_str_mv | AT diehlmannjens automotivemanagement AT hackerjoachim automotivemanagement |