Offensive marketing: an action guide to gaining competitive advantage
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2004
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XIV, 414 S.) graph. Darst. |
| ISBN: | 0750674598 9780750674591 |
Internformat
MARC
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| 020 | |a 9780750674591 |9 978-0-7506-7459-1 | ||
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| 100 | 1 | |a Davidson, J. H. |d 1935- |e Verfasser |0 (DE-588)138329834 |4 aut | |
| 245 | 1 | 0 | |a Offensive marketing |b an action guide to gaining competitive advantage |c Hugh Davidson and Warren J. Keegan ; with Elyse Arno Brill |
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2004 | |
| 300 | |a 1 Online-Ressource (XIV, 414 S.) |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Keegan, Warren J. |d 1936-2014 |e Sonstige |0 (DE-588)123495075 |4 oth | |
| 700 | 1 | |a Brill, Elyse Arnow |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| author | Davidson, J. H. 1935- |
| author_GND | (DE-588)138329834 (DE-588)123495075 |
| author_facet | Davidson, J. H. 1935- |
| author_role | aut |
| author_sort | Davidson, J. H. 1935- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040970268 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:36:29Z |
| institution | BVB |
| isbn | 0750674598 9780750674591 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025948468 |
| oclc_num | 731720586 |
| open_access_boolean | |
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| owner_facet | DE-634 |
| physical | 1 Online-Ressource (XIV, 414 S.) graph. Darst. |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Elsevier |
| record_format | marc |
| spelling | Davidson, J. H. 1935- Verfasser (DE-588)138329834 aut Offensive marketing an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan ; with Elyse Arno Brill Amsterdam [u.a.] Elsevier 2004 1 Online-Ressource (XIV, 414 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Keegan, Warren J. 1936-2014 Sonstige (DE-588)123495075 oth Brill, Elyse Arnow Sonstige oth http://www.sciencedirect.com/science/book/9780750674591 Verlag Volltext |
| spellingShingle | Davidson, J. H. 1935- Offensive marketing an action guide to gaining competitive advantage Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Offensive marketing an action guide to gaining competitive advantage |
| title_auth | Offensive marketing an action guide to gaining competitive advantage |
| title_exact_search | Offensive marketing an action guide to gaining competitive advantage |
| title_full | Offensive marketing an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan ; with Elyse Arno Brill |
| title_fullStr | Offensive marketing an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan ; with Elyse Arno Brill |
| title_full_unstemmed | Offensive marketing an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan ; with Elyse Arno Brill |
| title_short | Offensive marketing |
| title_sort | offensive marketing an action guide to gaining competitive advantage |
| title_sub | an action guide to gaining competitive advantage |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://www.sciencedirect.com/science/book/9780750674591 |
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