Marketing for hospitality and tourism:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Pearson
2014
|
| Edition: | 6. ed., internat. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXI, 682 S. Ill., graph. Darst. |
| ISBN: | 9780133382129 0133382125 |
Staff View
MARC
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Record in the Search Index
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| bvnumber | BV040968020 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV040968020 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:36:26Z |
| institution | BVB |
| isbn | 9780133382129 0133382125 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025946266 |
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| physical | XXI, 682 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Pearson |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens 6. ed., internat. ed. Boston [u.a.] Pearson 2014 XXI, 682 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Gastgewerbe (DE-588)4259231-8 s Bowen, John T. 1948- Verfasser (DE-588)129457795 aut Makens, James C. Verfasser (DE-588)141780371 aut DE-601 pdf/application http://www.gbv.de/dms/zbw/741370549.pdf Inhaltsverzeichnis |
| spellingShingle | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. Marketing for hospitality and tourism Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4018406-7 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing for hospitality and tourism |
| title_auth | Marketing for hospitality and tourism |
| title_exact_search | Marketing for hospitality and tourism |
| title_full | Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens |
| title_fullStr | Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens |
| title_full_unstemmed | Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens |
| title_short | Marketing for hospitality and tourism |
| title_sort | marketing for hospitality and tourism |
| topic | Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gastgewerbe Tourismus Marketing Lehrbuch |
| url | http://www.gbv.de/dms/zbw/741370549.pdf |
| work_keys_str_mv | AT kotlerphilip marketingforhospitalityandtourism AT bowenjohnt marketingforhospitalityandtourism AT makensjamesc marketingforhospitalityandtourism |