Marketing for hospitality and tourism:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Pearson
2014
|
| Ausgabe: | 6. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 682 S. Ill., graph. Darst. |
| ISBN: | 9780133382129 0133382125 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20130426 | ||
| 007 | t | ||
| 008 | 130425s2014 ad|| |||| 00||| eng d | ||
| 020 | |a 9780133382129 |9 978-0-13-338212-9 | ||
| 020 | |a 0133382125 |9 0-13-338212-5 | ||
| 035 | |a (OCoLC)844082234 | ||
| 035 | |a (DE-599)GBV741370549 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M347 |a DE-1050 | ||
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Marketing for hospitality and tourism |c Philip Kotler ; John T. Bowen ; James C. Makens |
| 250 | |a 6. ed., internat. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Pearson |c 2014 | |
| 300 | |a XXI, 682 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Gastgewerbe |0 (DE-588)4259231-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Tourismus |0 (DE-588)4018406-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Gastgewerbe |0 (DE-588)4259231-8 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Bowen, John T. |d 1948- |e Verfasser |0 (DE-588)129457795 |4 aut | |
| 700 | 1 | |a Makens, James C. |e Verfasser |0 (DE-588)141780371 |4 aut | |
| 856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/zbw/741370549.pdf |3 Inhaltsverzeichnis | |
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. |
| author_GND | (DE-588)121409600 (DE-588)129457795 (DE-588)141780371 |
| author_facet | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk j t b jt jtb j c m jc jcm |
| building | Verbundindex |
| bvnumber | BV040968020 |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)844082234 (DE-599)GBV741370549 |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed., internat. ed. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV040968020 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:36:26Z |
| institution | BVB |
| isbn | 9780133382129 0133382125 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025946266 |
| oclc_num | 844082234 |
| open_access_boolean | |
| owner | DE-M347 DE-1050 |
| owner_facet | DE-M347 DE-1050 |
| physical | XXI, 682 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens 6. ed., internat. ed. Boston [u.a.] Pearson 2014 XXI, 682 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Gastgewerbe (DE-588)4259231-8 s Bowen, John T. 1948- Verfasser (DE-588)129457795 aut Makens, James C. Verfasser (DE-588)141780371 aut DE-601 pdf/application http://www.gbv.de/dms/zbw/741370549.pdf Inhaltsverzeichnis |
| spellingShingle | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. Marketing for hospitality and tourism Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4018406-7 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing for hospitality and tourism |
| title_auth | Marketing for hospitality and tourism |
| title_exact_search | Marketing for hospitality and tourism |
| title_full | Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens |
| title_fullStr | Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens |
| title_full_unstemmed | Marketing for hospitality and tourism Philip Kotler ; John T. Bowen ; James C. Makens |
| title_short | Marketing for hospitality and tourism |
| title_sort | marketing for hospitality and tourism |
| topic | Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gastgewerbe Tourismus Marketing Lehrbuch |
| url | http://www.gbv.de/dms/zbw/741370549.pdf |
| work_keys_str_mv | AT kotlerphilip marketingforhospitalityandtourism AT bowenjohnt marketingforhospitalityandtourism AT makensjamesc marketingforhospitalityandtourism |