The language of branding: theories, strategies, and tactics
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2018
|
| Schlagworte: | |
| Beschreibung: | x, 160 Seiten Illustrationen, Diagramme |
| ISBN: | 9780415899994 9780415806749 |
Internformat
MARC
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| 245 | 1 | 0 | |a The language of branding |b theories, strategies, and tactics |c Dawn Lerman, Robert J. Morais, and David Luna |
| 264 | 1 | |a New York ; London |b Routledge, Taylor & Francis Group |c 2018 | |
| 300 | |a x, 160 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a David, Luna |e Sonstige |0 (DE-588)114976791X |4 oth | |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV040967841 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:36:26Z |
| institution | BVB |
| isbn | 9780415899994 9780415806749 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025946087 |
| oclc_num | 801734959 |
| open_access_boolean | |
| owner | DE-11 DE-12 DE-1050 DE-521 |
| owner_facet | DE-11 DE-12 DE-1050 DE-521 |
| physical | x, 160 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | The language of branding theories, strategies, and tactics Dawn Lerman, Robert J. Morais, and David Luna New York ; London Routledge, Taylor & Francis Group 2018 x, 160 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenname (DE-588)4114513-6 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Werbesprache (DE-588)4065535-0 s Markenname (DE-588)4114513-6 s DE-604 Lerman, Dawn Sonstige (DE-588)1149767650 oth Morais, Robert J. Sonstige (DE-588)1148439250 oth David, Luna Sonstige (DE-588)114976791X oth Erscheint auch als Online-Ausgabe 978-0-203-13969-1 |
| spellingShingle | The language of branding theories, strategies, and tactics Markenname (DE-588)4114513-6 gnd Werbesprache (DE-588)4065535-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4114513-6 (DE-588)4065535-0 (DE-588)4037589-4 |
| title | The language of branding theories, strategies, and tactics |
| title_auth | The language of branding theories, strategies, and tactics |
| title_exact_search | The language of branding theories, strategies, and tactics |
| title_full | The language of branding theories, strategies, and tactics Dawn Lerman, Robert J. Morais, and David Luna |
| title_fullStr | The language of branding theories, strategies, and tactics Dawn Lerman, Robert J. Morais, and David Luna |
| title_full_unstemmed | The language of branding theories, strategies, and tactics Dawn Lerman, Robert J. Morais, and David Luna |
| title_short | The language of branding |
| title_sort | the language of branding theories strategies and tactics |
| title_sub | theories, strategies, and tactics |
| topic | Markenname (DE-588)4114513-6 gnd Werbesprache (DE-588)4065535-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Markenname Werbesprache Marketing |
| work_keys_str_mv | AT lermandawn thelanguageofbrandingtheoriesstrategiesandtactics AT moraisrobertj thelanguageofbrandingtheoriesstrategiesandtactics AT davidluna thelanguageofbrandingtheoriesstrategiesandtactics |