The lean entrepreneur: how visionaries create products, innovate with new ventures, and disrupt markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2013
|
| Schlagworte: | |
| Online-Zugang: | Cover image |
| Beschreibung: | Includes index. -- "Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research ca |
| Beschreibung: | XXIII, 256 S. Ill., graph. Darst. |
| ISBN: | 9781118295342 |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Cooper, Brant |
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| author_role | aut |
| author_sort | Cooper, Brant |
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| callnumber-subject | HB - Economic Theory and Demography |
| classification_rvk | QP 230 |
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| ctrlnum | (OCoLC)841148180 (DE-599)BVBBV040962123 |
| dewey-full | 658.4/21 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/21 |
| dewey-search | 658.4/21 |
| dewey-sort | 3658.4 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040962123 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:36:18Z |
| institution | BVB |
| isbn | 9781118295342 |
| language | English |
| lccn | 2012035450 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025940465 |
| oclc_num | 841148180 |
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| physical | XXIII, 256 S. Ill., graph. Darst. |
| publishDate | 2013 |
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| spelling | Cooper, Brant Verfasser (DE-588)1033440302 aut The lean entrepreneur how visionaries create products, innovate with new ventures, and disrupt markets Brant Cooperand Patrick Vlaskovits Hoboken, N.J. Wiley 2013 XXIII, 256 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index. -- "Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research ca Wirtschaft Entrepreneurship Success in business BUSINESS & ECONOMICS / General bisacsh Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Lean Management (DE-588)4300840-9 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 s Entrepreneurship (DE-588)7588126-3 s Lean Management (DE-588)4300840-9 s Innovationsmanagement (DE-588)4161817-8 s Erfolgsfaktor (DE-588)4197034-2 s 1\p DE-604 Vlaskovits, Patrick Sonstige (DE-588)1033439800 oth Erscheint auch als Online-Ausgabe 978-1-118-33186-6 Erscheint auch als Online-Ausgabe 978-1-118-33408-9 Erscheint auch als Online-Ausgabe 978-1-118-33523-9 http://catalogimages.wiley.com/images/db/jimages/9781118295342.jpg Cover image 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cooper, Brant The lean entrepreneur how visionaries create products, innovate with new ventures, and disrupt markets Wirtschaft Entrepreneurship Success in business BUSINESS & ECONOMICS / General bisacsh Entrepreneurship (DE-588)7588126-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Lean Management (DE-588)4300840-9 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)7588126-3 (DE-588)4078599-3 (DE-588)4197034-2 (DE-588)4300840-9 (DE-588)4161817-8 |
| title | The lean entrepreneur how visionaries create products, innovate with new ventures, and disrupt markets |
| title_auth | The lean entrepreneur how visionaries create products, innovate with new ventures, and disrupt markets |
| title_exact_search | The lean entrepreneur how visionaries create products, innovate with new ventures, and disrupt markets |
| title_full | The lean entrepreneur how visionaries create products, innovate with new ventures, and disrupt markets Brant Cooperand Patrick Vlaskovits |
| title_fullStr | The lean entrepreneur how visionaries create products, innovate with new ventures, and disrupt markets Brant Cooperand Patrick Vlaskovits |
| title_full_unstemmed | The lean entrepreneur how visionaries create products, innovate with new ventures, and disrupt markets Brant Cooperand Patrick Vlaskovits |
| title_short | The lean entrepreneur |
| title_sort | the lean entrepreneur how visionaries create products innovate with new ventures and disrupt markets |
| title_sub | how visionaries create products, innovate with new ventures, and disrupt markets |
| topic | Wirtschaft Entrepreneurship Success in business BUSINESS & ECONOMICS / General bisacsh Entrepreneurship (DE-588)7588126-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Lean Management (DE-588)4300840-9 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Wirtschaft Entrepreneurship Success in business BUSINESS & ECONOMICS / General Unternehmensgründung Erfolgsfaktor Lean Management Innovationsmanagement |
| url | http://catalogimages.wiley.com/images/db/jimages/9781118295342.jpg |
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