Managing content marketing: the real-world guide for creating passionate subscribers to your brand
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cleveland, Ohio
CMI Books
2011
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 177 S. graph. Darst. |
| ISBN: | 9780983330714 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040960815 | ||
| 003 | DE-604 | ||
| 005 | 20130514 | ||
| 007 | t | ||
| 008 | 130422s2011 d||| |||| 00||| eng d | ||
| 020 | |a 9780983330714 |9 978-0-983-3307-1-4 | ||
| 035 | |a (OCoLC)844076272 | ||
| 035 | |a (DE-599)HBZHT017112280 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 |a DE-Aug4 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Rose, Robert |e Verfasser |0 (DE-588)143148273 |4 aut | |
| 245 | 1 | 0 | |a Managing content marketing |b the real-world guide for creating passionate subscribers to your brand |c by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett |
| 264 | 1 | |a Cleveland, Ohio |b CMI Books |c 2011 | |
| 300 | |a 177 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 653 | |a Markenpolitik | ||
| 653 | |a Marketing | ||
| 653 | |a Ratgeber | ||
| 655 | 7 | |0 (DE-588)4048476-2 |a Ratgeber |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Pulizzi, Joe |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025939184&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025939184 | ||
Record in the Search Index
| _version_ | 1804150271310299136 |
|---|---|
| adam_text | Titel: Managing content marketing
Autor: Rose, Robert
Jahr: 2011
Table of Contents
Foreword............................................................................................................4
Introduction........................................................................................................7
Part 1: Content Marketing Strategy
1 Build the Business Case................................................................................14
2 Who s on First and Why..................................................................................36
3 Create the Journey: Developing Your Pillars of Content...................................56
4 Digging Your Channels...................................................................................76
5 Putting It All Together.....................................................................................86
Part 2: The Process of Content Marketing
6 The Four Stages of a Content Marketing Process............................................91
7 Welcome to Workflow...................................................................................101
8 The Tools of Content Marketing....................................................................117
9 Getting the Choir to Sing..............................................................................127
10 Talk the Talk and Listen In.........................................................................139
11 Measurement: Developing Your Pyramids..................................................150
12 Beyond Content and Marketing..................................................................164
Conclusion......................................................................................................171
Acknowledgments...........................................................................................175
|
| any_adam_object | 1 |
| author | Rose, Robert Pulizzi, Joe |
| author_GND | (DE-588)143148273 |
| author_facet | Rose, Robert Pulizzi, Joe |
| author_role | aut aut |
| author_sort | Rose, Robert |
| author_variant | r r rr j p jp |
| building | Verbundindex |
| bvnumber | BV040960815 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)844076272 (DE-599)HBZHT017112280 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01467nam a2200373 c 4500</leader><controlfield tag="001">BV040960815</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130514 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">130422s2011 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780983330714</subfield><subfield code="9">978-0-983-3307-1-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)844076272</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT017112280</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-Aug4</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rose, Robert</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)143148273</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Managing content marketing</subfield><subfield code="b">the real-world guide for creating passionate subscribers to your brand</subfield><subfield code="c">by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cleveland, Ohio</subfield><subfield code="b">CMI Books</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">177 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markenpolitik</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Ratgeber</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4048476-2</subfield><subfield code="a">Ratgeber</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pulizzi, Joe</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025939184&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025939184</subfield></datafield></record></collection> |
| genre | (DE-588)4048476-2 Ratgeber gnd-content |
| genre_facet | Ratgeber |
| id | DE-604.BV040960815 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:36:16Z |
| institution | BVB |
| isbn | 9780983330714 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025939184 |
| oclc_num | 844076272 |
| open_access_boolean | |
| owner | DE-1049 DE-Aug4 |
| owner_facet | DE-1049 DE-Aug4 |
| physical | 177 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | CMI Books |
| record_format | marc |
| spelling | Rose, Robert Verfasser (DE-588)143148273 aut Managing content marketing the real-world guide for creating passionate subscribers to your brand by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett Cleveland, Ohio CMI Books 2011 177 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenpolitik Marketing Ratgeber (DE-588)4048476-2 Ratgeber gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Pulizzi, Joe Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025939184&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rose, Robert Pulizzi, Joe Managing content marketing the real-world guide for creating passionate subscribers to your brand Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4048476-2 |
| title | Managing content marketing the real-world guide for creating passionate subscribers to your brand |
| title_auth | Managing content marketing the real-world guide for creating passionate subscribers to your brand |
| title_exact_search | Managing content marketing the real-world guide for creating passionate subscribers to your brand |
| title_full | Managing content marketing the real-world guide for creating passionate subscribers to your brand by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett |
| title_fullStr | Managing content marketing the real-world guide for creating passionate subscribers to your brand by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett |
| title_full_unstemmed | Managing content marketing the real-world guide for creating passionate subscribers to your brand by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett |
| title_short | Managing content marketing |
| title_sort | managing content marketing the real world guide for creating passionate subscribers to your brand |
| title_sub | the real-world guide for creating passionate subscribers to your brand |
| topic | Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingstrategie Ratgeber |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025939184&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT roserobert managingcontentmarketingtherealworldguideforcreatingpassionatesubscriberstoyourbrand AT pulizzijoe managingcontentmarketingtherealworldguideforcreatingpassionatesubscriberstoyourbrand |