Managing content marketing: the real-world guide for creating passionate subscribers to your brand
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cleveland, Ohio
CMI Books
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 177 S. graph. Darst. |
| ISBN: | 9780983330714 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150271310299136 |
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| adam_text | Titel: Managing content marketing
Autor: Rose, Robert
Jahr: 2011
Table of Contents
Foreword............................................................................................................4
Introduction........................................................................................................7
Part 1: Content Marketing Strategy
1 Build the Business Case................................................................................14
2 Who s on First and Why..................................................................................36
3 Create the Journey: Developing Your Pillars of Content...................................56
4 Digging Your Channels...................................................................................76
5 Putting It All Together.....................................................................................86
Part 2: The Process of Content Marketing
6 The Four Stages of a Content Marketing Process............................................91
7 Welcome to Workflow...................................................................................101
8 The Tools of Content Marketing....................................................................117
9 Getting the Choir to Sing..............................................................................127
10 Talk the Talk and Listen In.........................................................................139
11 Measurement: Developing Your Pyramids..................................................150
12 Beyond Content and Marketing..................................................................164
Conclusion......................................................................................................171
Acknowledgments...........................................................................................175
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| isbn | 9780983330714 |
| language | English |
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| spelling | Rose, Robert Verfasser (DE-588)143148273 aut Managing content marketing the real-world guide for creating passionate subscribers to your brand by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett Cleveland, Ohio CMI Books 2011 177 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenpolitik Marketing Ratgeber (DE-588)4048476-2 Ratgeber gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Pulizzi, Joe Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025939184&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Managing content marketing the real-world guide for creating passionate subscribers to your brand |
| title_auth | Managing content marketing the real-world guide for creating passionate subscribers to your brand |
| title_exact_search | Managing content marketing the real-world guide for creating passionate subscribers to your brand |
| title_full | Managing content marketing the real-world guide for creating passionate subscribers to your brand by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett |
| title_fullStr | Managing content marketing the real-world guide for creating passionate subscribers to your brand by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett |
| title_full_unstemmed | Managing content marketing the real-world guide for creating passionate subscribers to your brand by Robert Rose and Joe Pulizzi ; foreword by Jeff Hayzlett |
| title_short | Managing content marketing |
| title_sort | managing content marketing the real world guide for creating passionate subscribers to your brand |
| title_sub | the real-world guide for creating passionate subscribers to your brand |
| topic | Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingstrategie Ratgeber |
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