The practice of advertising:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2005
|
| Ausgabe: | 5. ed. |
| Schriftenreihe: | Marketing
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXIII, 367 S.) graph. Darst. |
| ISBN: | 0750661739 9780750661737 |
Internformat
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| 245 | 1 | 0 | |a The practice of advertising |c ed. by Adrian R. Mackay |
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Datensatz im Suchindex
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|---|---|
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| building | Verbundindex |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Electronic eBook |
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| id | DE-604.BV040957462 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:36:12Z |
| institution | BVB |
| isbn | 0750661739 9780750661737 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025935899 |
| oclc_num | 914786194 |
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| physical | 1 Online-Ressource (XXIII, 367 S.) graph. Darst. |
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| publishDate | 2005 |
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| publishDateSort | 2005 |
| publisher | Elsevier |
| record_format | marc |
| series2 | Marketing |
| spelling | The practice of advertising ed. by Adrian R. Mackay 5. ed. Amsterdam [u.a.] Elsevier 2005 1 Online-Ressource (XXIII, 367 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Marketing Publicité ram Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Mackay, Adrian Sonstige oth http://www.sciencedirect.com/science/book/9780750661737 Verlag Volltext |
| spellingShingle | The practice of advertising Publicité ram Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4143413-4 |
| title | The practice of advertising |
| title_auth | The practice of advertising |
| title_exact_search | The practice of advertising |
| title_full | The practice of advertising ed. by Adrian R. Mackay |
| title_fullStr | The practice of advertising ed. by Adrian R. Mackay |
| title_full_unstemmed | The practice of advertising ed. by Adrian R. Mackay |
| title_short | The practice of advertising |
| title_sort | the practice of advertising |
| topic | Publicité ram Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Werbung Aufsatzsammlung |
| url | http://www.sciencedirect.com/science/book/9780750661737 |
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