How cool brands stay hot: branding to generation y
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2013
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XX, 267 S.) |
| ISBN: | 9780749468057 9780749468040 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20131108 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130419s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9780749468057 |c Online |9 978-0-749-46805-7 | ||
| 020 | |a 9780749468040 |c Print |9 978-0-749-46804-0 | ||
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| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.8/27 |2 23 | |
| 100 | 1 | |a Van den Bergh, Joeri |d 1971- |e Verfasser |0 (DE-588)139398228 |4 aut | |
| 245 | 1 | 0 | |a How cool brands stay hot |b branding to generation y |c Joeri Van den Bergh and Mattias Behrer |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a London |b Kogan Page |c 2013 | |
| 300 | |a 1 Online-Ressource (XX, 267 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Young consumers | |
| 650 | 4 | |a Young adult consumers | |
| 650 | 4 | |a Generation Y. | |
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Consumer behavior | |
| 700 | 1 | |a Behrer, Mattias |e Verfasser |4 aut | |
| 912 | |a ZDB-38-EBR | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-025935270 | ||
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Datensatz im Suchindex
| _version_ | 1804150265593462784 |
|---|---|
| any_adam_object | |
| author | Van den Bergh, Joeri 1971- Behrer, Mattias |
| author_GND | (DE-588)139398228 |
| author_facet | Van den Bergh, Joeri 1971- Behrer, Mattias |
| author_role | aut aut |
| author_sort | Van den Bergh, Joeri 1971- |
| author_variant | d b j v dbj dbjv m b mb |
| building | Verbundindex |
| bvnumber | BV040956842 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10660018 (OCoLC)874324029 (DE-599)BVBBV040956842 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV040956842 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:36:11Z |
| institution | BVB |
| isbn | 9780749468057 9780749468040 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025935270 |
| oclc_num | 874324029 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XX, 267 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Van den Bergh, Joeri 1971- Verfasser (DE-588)139398228 aut How cool brands stay hot branding to generation y Joeri Van den Bergh and Mattias Behrer 2nd ed London Kogan Page 2013 1 Online-Ressource (XX, 267 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Behrer, Mattias Verfasser aut |
| spellingShingle | Van den Bergh, Joeri 1971- Behrer, Mattias How cool brands stay hot branding to generation y Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior |
| title | How cool brands stay hot branding to generation y |
| title_auth | How cool brands stay hot branding to generation y |
| title_exact_search | How cool brands stay hot branding to generation y |
| title_full | How cool brands stay hot branding to generation y Joeri Van den Bergh and Mattias Behrer |
| title_fullStr | How cool brands stay hot branding to generation y Joeri Van den Bergh and Mattias Behrer |
| title_full_unstemmed | How cool brands stay hot branding to generation y Joeri Van den Bergh and Mattias Behrer |
| title_short | How cool brands stay hot |
| title_sort | how cool brands stay hot branding to generation y |
| title_sub | branding to generation y |
| topic | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior |
| topic_facet | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior |
| work_keys_str_mv | AT vandenberghjoeri howcoolbrandsstayhotbrandingtogenerationy AT behrermattias howcoolbrandsstayhotbrandingtogenerationy |