Holdings: European Retail Research

European Retail Research: 2012, Volume 26, Issue II

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Bibliographic Details
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden Springer Fachmedien Wiesbaden 2013
Subjects:	Handelsforschung Aufsatzsammlung
Online Access:	BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Physical Description:	1 Online-Ressource (VII, 166 p. 11 illus)
ISBN:	9783658007171
DOI:	10.1007/978-3-658-00717-1

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adam_text	EUROPEAN RETAIL RESEARCH / : 2013 TABLE OF CONTENTS / INHALTSVERZEICHNIS BRAND-DRIVEN LEADERSHIP IN RETAILING STORE ENVIRONMENT TRADE PROMOTION WORD OF MOUTH AND CUSTOMER SATISFACTION COUNTRY REPORTS LITHUNIA AND SWEDEN DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. EUROPEAN RETAIL RESEARCH / : 2013 ABSTRACT / INHALTSTEXT THE AIM OF EUROPEAN RETAIL RESEARCH IS TO PUBLISH INTERESTING MANUSCRIPTS OF HIGH QUALITY AND INNOVATIVENESS WITH A FOCUS ON RETAIL RESEARCHERS, RETAIL LECTURERS, RETAIL STUDENTS AND RETAIL EXECUTIVES. AS IT HAS ALWAYS BEEN, RETAIL EXECUTIVES ARE PART OF THE TARGET GROUP AND THE KNOWLEDGE TRANSFER BETWEEN RETAIL RESEARCH AND RETAIL MANAGEMENT REMAINS A PART OF THE PUBLICATION’S CONCEPT. EUROPEAN RETAIL RESEARCH WELCOMES MANUSCRIPTS ON ORIGINAL THEORETICAL OR CONCEPTUAL CONTRIBUTIONS AS WELL AS EMPIRICAL RESEARCH – BASED EITHER ON LARGE-SCALE EMPIRICAL DATA OR ON THE CASE-STUDY METHOD. FOLLOWING THE STATE OF THE ART IN RETAIL RESEARCH, ARTICLES ON ANY MAJOR ISSUES THAT CONCERN THE GENERAL FIELD OF RETAILING AND DISTRIBUTION ARE WELCOME. THE REVIEW PROCESS WILL SUPPORT THE AUTHORS IN ENHANCING THE QUALITY OF THEIR WORK AND WILL OFFER THE AUTHORS A REVIEWED PUBLICATION OUTLET. PART OF THE CONCEPT OF EUROPEAN RETAIL RESEARCH IS AN ONLY SHORT DELAY BETWEEN MANUSCRIPT SUBMISSION AND FINAL PUBLICATION, SO IT IS INTENDED TO BECOME A QUICK PUBLICATION PLATFORM. CONTENTS BRAND-DRIVEN LEADERSHIP IN RETAILING STORE ENVIRONMENT TRADE PROMOTION WORD OF MOUTH AND CUSTOMER SATISFACTION COUNTRY REPORTS: LITHUNIA AND SWEDEN TARGET GROUPS RETAIL RESEARCHERS RETAIL EXECUTIVES RETAIL LECTURES RETAIL STUDENTS THE EDITOR DR. HANNA SCHRAMM-KLEIN IS PROFESSOR IN THE DEPARTMENT OF MARKETING AT THE UNIVERSITY OF SIEGEN DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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spellingShingle	European Retail Research 2012, Volume 26, Issue II Handelsforschung (DE-588)4303227-8 gnd
subject_GND	(DE-588)4303227-8 (DE-588)4143413-4
title	European Retail Research 2012, Volume 26, Issue II
title_auth	European Retail Research 2012, Volume 26, Issue II
title_exact_search	European Retail Research 2012, Volume 26, Issue II
title_full	European Retail Research 2012, Volume 26, Issue II edited by Hanna Schramm-Klein
title_fullStr	European Retail Research 2012, Volume 26, Issue II edited by Hanna Schramm-Klein
title_full_unstemmed	European Retail Research 2012, Volume 26, Issue II edited by Hanna Schramm-Klein
title_short	European Retail Research
title_sort	european retail research 2012 volume 26 issue ii
title_sub	2012, Volume 26, Issue II
topic	Handelsforschung (DE-588)4303227-8 gnd
topic_facet	Handelsforschung Aufsatzsammlung
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