European Retail Research: 2012, Volume 26, Issue II
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
2013
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (VII, 166 p. 11 illus) |
| ISBN: | 9783658007171 |
| DOI: | 10.1007/978-3-658-00717-1 |
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| adam_text | EUROPEAN RETAIL RESEARCH
/
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
BRAND-DRIVEN LEADERSHIP IN RETAILING
STORE ENVIRONMENT
TRADE PROMOTION
WORD OF MOUTH AND CUSTOMER SATISFACTION
COUNTRY REPORTS LITHUNIA AND SWEDEN
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
EUROPEAN RETAIL RESEARCH
/
: 2013
ABSTRACT / INHALTSTEXT
THE AIM OF EUROPEAN RETAIL RESEARCH IS TO PUBLISH INTERESTING
MANUSCRIPTS OF HIGH QUALITY AND INNOVATIVENESS WITH A FOCUS ON RETAIL
RESEARCHERS, RETAIL LECTURERS, RETAIL STUDENTS AND RETAIL EXECUTIVES. AS
IT HAS ALWAYS BEEN, RETAIL EXECUTIVES ARE PART OF THE TARGET GROUP AND
THE KNOWLEDGE TRANSFER BETWEEN RETAIL RESEARCH AND RETAIL MANAGEMENT
REMAINS A PART OF THE PUBLICATION’S CONCEPT. EUROPEAN RETAIL RESEARCH
WELCOMES MANUSCRIPTS ON ORIGINAL THEORETICAL OR CONCEPTUAL CONTRIBUTIONS
AS WELL AS EMPIRICAL RESEARCH – BASED EITHER ON LARGE-SCALE EMPIRICAL
DATA OR ON THE CASE-STUDY METHOD. FOLLOWING THE STATE OF THE ART IN
RETAIL RESEARCH, ARTICLES ON ANY MAJOR ISSUES THAT CONCERN THE GENERAL
FIELD OF RETAILING AND DISTRIBUTION ARE WELCOME. THE REVIEW PROCESS WILL
SUPPORT THE AUTHORS IN ENHANCING THE QUALITY OF THEIR WORK AND WILL
OFFER THE AUTHORS A REVIEWED PUBLICATION OUTLET. PART OF THE CONCEPT OF
EUROPEAN RETAIL RESEARCH IS AN ONLY SHORT DELAY BETWEEN MANUSCRIPT
SUBMISSION AND FINAL PUBLICATION, SO IT IS INTENDED TO BECOME A QUICK
PUBLICATION PLATFORM. CONTENTS BRAND-DRIVEN
LEADERSHIP IN RETAILING STORE ENVIRONMENT
TRADE PROMOTION WORD OF MOUTH AND
CUSTOMER SATISFACTION COUNTRY REPORTS: LITHUNIA AND
SWEDEN TARGET GROUPS RETAIL RESEARCHERS
RETAIL EXECUTIVES RETAIL LECTURES
RETAIL STUDENTS THE EDITOR DR. HANNA SCHRAMM-KLEIN
IS PROFESSOR IN THE DEPARTMENT OF MARKETING AT THE UNIVERSITY OF SIEGEN
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| title | European Retail Research 2012, Volume 26, Issue II |
| title_auth | European Retail Research 2012, Volume 26, Issue II |
| title_exact_search | European Retail Research 2012, Volume 26, Issue II |
| title_full | European Retail Research 2012, Volume 26, Issue II edited by Hanna Schramm-Klein |
| title_fullStr | European Retail Research 2012, Volume 26, Issue II edited by Hanna Schramm-Klein |
| title_full_unstemmed | European Retail Research 2012, Volume 26, Issue II edited by Hanna Schramm-Klein |
| title_short | European Retail Research |
| title_sort | european retail research 2012 volume 26 issue ii |
| title_sub | 2012, Volume 26, Issue II |
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