The fundamentals and practice of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA
Butterworth-Heinemann
2002
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780750654494 075065449X |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040947080 | ||
| 003 | DE-604 | ||
| 005 | 20190411 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130416s2002 |||| o||u| ||||||eng d | ||
| 020 | |a 9780750654494 |9 978-0-7506-5449-4 | ||
| 020 | |a 075065449X |9 0-7506-5449-X | ||
| 035 | |a (OCoLC)723609468 | ||
| 035 | |a (DE-599)BSZ361943962 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 | ||
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Wilmshurst, John |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The fundamentals and practice of marketing |c John Wilmshurst ; Adrian Mackay |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Boston, MA |b Butterworth-Heinemann |c 2002 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 600 | 3 | 4 | |a Electronic books |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Absatz |0 (DE-588)4000201-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Absatz |0 (DE-588)4000201-9 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Mackay, Adrian |e Verfasser |4 aut | |
| 856 | 4 | 0 | |u http://www.sciencedirect.com/science/book/9780750654494 |x Verlag |3 Volltext |
| 912 | |a ZDB-33-BMT | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025925692 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://www.sciencedirect.com/science/book/9780750654494 |l BTU01 |p ZDB-33-BMT |q BTU_PDA_BMT_Kauf |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150251974557697 |
|---|---|
| any_adam_object | |
| author | Wilmshurst, John Mackay, Adrian |
| author_facet | Wilmshurst, John Mackay, Adrian |
| author_role | aut aut |
| author_sort | Wilmshurst, John |
| author_variant | j w jw a m am |
| building | Verbundindex |
| bvnumber | BV040947080 |
| collection | ZDB-33-BMT |
| ctrlnum | (OCoLC)723609468 (DE-599)BSZ361943962 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01685nmm a2200469 c 4500</leader><controlfield tag="001">BV040947080</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190411 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130416s2002 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780750654494</subfield><subfield code="9">978-0-7506-5449-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">075065449X</subfield><subfield code="9">0-7506-5449-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)723609468</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ361943962</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wilmshurst, John</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The fundamentals and practice of marketing</subfield><subfield code="c">John Wilmshurst ; Adrian Mackay</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, MA</subfield><subfield code="b">Butterworth-Heinemann</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="600" ind1="3" ind2="4"><subfield code="a">Electronic books</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Absatz</subfield><subfield code="0">(DE-588)4000201-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Absatz</subfield><subfield code="0">(DE-588)4000201-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mackay, Adrian</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.sciencedirect.com/science/book/9780750654494</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-33-BMT</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025925692</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.sciencedirect.com/science/book/9780750654494</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-33-BMT</subfield><subfield code="q">BTU_PDA_BMT_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV040947080 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:35:58Z |
| institution | BVB |
| isbn | 9780750654494 075065449X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025925692 |
| oclc_num | 723609468 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Wilmshurst, John Verfasser aut The fundamentals and practice of marketing John Wilmshurst ; Adrian Mackay 4. ed. Boston, MA Butterworth-Heinemann 2002 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Electronic books Marketing Absatz (DE-588)4000201-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Absatz (DE-588)4000201-9 s 2\p DE-604 Mackay, Adrian Verfasser aut http://www.sciencedirect.com/science/book/9780750654494 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilmshurst, John Mackay, Adrian The fundamentals and practice of marketing Electronic books Marketing Absatz (DE-588)4000201-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4000201-9 (DE-588)4037589-4 |
| title | The fundamentals and practice of marketing |
| title_auth | The fundamentals and practice of marketing |
| title_exact_search | The fundamentals and practice of marketing |
| title_full | The fundamentals and practice of marketing John Wilmshurst ; Adrian Mackay |
| title_fullStr | The fundamentals and practice of marketing John Wilmshurst ; Adrian Mackay |
| title_full_unstemmed | The fundamentals and practice of marketing John Wilmshurst ; Adrian Mackay |
| title_short | The fundamentals and practice of marketing |
| title_sort | the fundamentals and practice of marketing |
| topic | Electronic books Marketing Absatz (DE-588)4000201-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Electronic books Marketing Absatz |
| url | http://www.sciencedirect.com/science/book/9780750654494 |
| work_keys_str_mv | AT wilmshurstjohn thefundamentalsandpracticeofmarketing AT mackayadrian thefundamentalsandpracticeofmarketing |