Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart
UTB GmbH
2009
|
| Schriftenreihe: | UTB
2990 utb-studi-e-book |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9783825229900 9783838529905 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Pezoldt, Kerstin 1961- Sattler, Britta 1970- |
| author_GND | (DE-588)129959561 (DE-588)13755415X |
| author_facet | Pezoldt, Kerstin 1961- Sattler, Britta 1970- |
| author_role | aut aut |
| author_sort | Pezoldt, Kerstin 1961- |
| author_variant | k p kp b s bs |
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| bvnumber | BV040946233 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-08-01T11:58:36Z |
| institution | BVB |
| isbn | 9783825229900 9783838529905 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025924867 |
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| publishDate | 2009 |
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| publisher | UTB GmbH |
| record_format | marc |
| series2 | UTB utb-studi-e-book |
| spellingShingle | Pezoldt, Kerstin 1961- Sattler, Britta 1970- Medienmarketing Marketingmanagement für werbefinanziertes Fernsehen und Radio Marketingmanagement (DE-588)4168907-0 gnd Medienwirtschaft (DE-588)4129410-5 gnd Marketing (DE-588)4037589-4 gnd Medien (DE-588)4169187-8 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4129410-5 (DE-588)4037589-4 (DE-588)4169187-8 (DE-588)4123623-3 |
| title | Medienmarketing Marketingmanagement für werbefinanziertes Fernsehen und Radio |
| title_auth | Medienmarketing Marketingmanagement für werbefinanziertes Fernsehen und Radio |
| title_exact_search | Medienmarketing Marketingmanagement für werbefinanziertes Fernsehen und Radio |
| title_full | Medienmarketing Marketingmanagement für werbefinanziertes Fernsehen und Radio Kerstin Pezoldt ; Britta Sattler |
| title_fullStr | Medienmarketing Marketingmanagement für werbefinanziertes Fernsehen und Radio Kerstin Pezoldt ; Britta Sattler |
| title_full_unstemmed | Medienmarketing Marketingmanagement für werbefinanziertes Fernsehen und Radio Kerstin Pezoldt ; Britta Sattler |
| title_short | Medienmarketing |
| title_sort | medienmarketing marketingmanagement fur werbefinanziertes fernsehen und radio |
| title_sub | Marketingmanagement für werbefinanziertes Fernsehen und Radio |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Medienwirtschaft (DE-588)4129410-5 gnd Marketing (DE-588)4037589-4 gnd Medien (DE-588)4169187-8 gnd |
| topic_facet | Marketingmanagement Medienwirtschaft Marketing Medien Lehrbuch |
| url | http://www.elibrary.utb.de/doi/book/10.36198/9783838529905 |
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