The Olympic Games effect: how sports marketing builds strong brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Wiley
2012
|
| Ausgabe: | 2. ed., [rev. and updated for London 2012] |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVIII, 398 S. 23 cm |
| ISBN: | 9781118171684 1118171683 |
Internformat
MARC
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| 100 | 1 | |a Davis, John A. |d 1960- |e Verfasser |0 (DE-588)140408231 |4 aut | |
| 245 | 1 | 0 | |a The Olympic Games effect |b how sports marketing builds strong brands |c John A. Davis |
| 250 | |a 2. ed., [rev. and updated for London 2012] | ||
| 264 | 1 | |a Singapore |b Wiley |c 2012 | |
| 300 | |a XVIII, 398 S. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 611 | 2 | 7 | |a Olympische Spiele |0 (DE-588)2021059-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | |a Olympics / Economic aspects | ||
| 653 | |a Sports / Marketing | ||
| 653 | |a Branding (Marketing) | ||
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Davis, John A. 1960- |
| author_GND | (DE-588)140408231 |
| author_facet | Davis, John A. 1960- |
| author_role | aut |
| author_sort | Davis, John A. 1960- |
| author_variant | j a d ja jad |
| building | Verbundindex |
| bvnumber | BV040942276 |
| classification_rvk | AP 17200 |
| classification_tum | WIR 800f SPO 551 SPO 576f |
| ctrlnum | (OCoLC)801780161 (DE-599)BSZ367203189 |
| dewey-full | 796.0698 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.0698 |
| dewey-search | 796.0698 |
| dewey-sort | 3796.0698 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Allgemeines Sport Sportwissenschaft Wirtschaftswissenschaften |
| edition | 2. ed., [rev. and updated for London 2012] |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:35:52Z |
| institution | BVB |
| isbn | 9781118171684 1118171683 |
| language | English |
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| physical | XVIII, 398 S. 23 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
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| spelling | Davis, John A. 1960- Verfasser (DE-588)140408231 aut The Olympic Games effect how sports marketing builds strong brands John A. Davis 2. ed., [rev. and updated for London 2012] Singapore Wiley 2012 XVIII, 398 S. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Olympische Spiele (DE-588)2021059-0 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Olympics / Economic aspects Sports / Marketing Branding (Marketing) Marketing (DE-588)4037589-4 s Sport (DE-588)4056366-2 s Marke (DE-588)4074577-6 s Olympische Spiele (DE-588)2021059-0 f DE-604 V:DE-576;B:DE-15 application/pdf http://swbplus.bsz-bw.de/bsz367203189inh.htm Inhaltsverzeichnis |
| spellingShingle | Davis, John A. 1960- The Olympic Games effect how sports marketing builds strong brands Olympische Spiele (DE-588)2021059-0 gnd Marke (DE-588)4074577-6 gnd Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)2021059-0 (DE-588)4074577-6 (DE-588)4056366-2 (DE-588)4037589-4 |
| title | The Olympic Games effect how sports marketing builds strong brands |
| title_auth | The Olympic Games effect how sports marketing builds strong brands |
| title_exact_search | The Olympic Games effect how sports marketing builds strong brands |
| title_full | The Olympic Games effect how sports marketing builds strong brands John A. Davis |
| title_fullStr | The Olympic Games effect how sports marketing builds strong brands John A. Davis |
| title_full_unstemmed | The Olympic Games effect how sports marketing builds strong brands John A. Davis |
| title_short | The Olympic Games effect |
| title_sort | the olympic games effect how sports marketing builds strong brands |
| title_sub | how sports marketing builds strong brands |
| topic | Olympische Spiele (DE-588)2021059-0 gnd Marke (DE-588)4074577-6 gnd Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Olympische Spiele Marke Sport Marketing |
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