Holdings: Relationship marketing

Relationship marketing: creating stakeholder value

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Bibliographic Details
Main Authors:	Christopher, Martin (Author), Ballantyne, David (Author), Payne, Adrian (Author)
Format:	Electronic eBook
Language:	English
Published:	Oxford [u.a.] Butterworth 2002
Edition:	1. publ.
Subjects:	Kundenmanagement Beziehungsmanagement Marketing Qualitätssicherung Servicepolitik
Online Access:	BTU01 Volltext
Item Description:	Hier auch später erschienene, unveränderte Nachdrucke
Physical Description:	1 Online-Ressource (XVI, 242 S. graph. Darst.)
ISBN:	0750648392 9780750648394

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MARC


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Record in the Search Index

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indexdate	2024-07-10T00:35:51Z
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isbn	0750648392 9780750648394
language	English
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spelling	Christopher, Martin Verfasser aut Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne 1. publ. Oxford [u.a.] Butterworth 2002 1 Online-Ressource (XVI, 242 S. graph. Darst.) txt rdacontent c rdamedia cr rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s 1\p DE-604 Ballantyne, David Verfasser (DE-588)14114162X aut Payne, Adrian Verfasser aut http://www.sciencedirect.com/science/book/9780750648394 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Christopher, Martin Ballantyne, David Payne, Adrian Relationship marketing creating stakeholder value Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd Servicepolitik (DE-588)4234502-9 gnd
subject_GND	(DE-588)4236865-0 (DE-588)4326109-7 (DE-588)4037589-4 (DE-588)4126457-5 (DE-588)4234502-9
title	Relationship marketing creating stakeholder value
title_auth	Relationship marketing creating stakeholder value
title_exact_search	Relationship marketing creating stakeholder value
title_full	Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne
title_fullStr	Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne
title_full_unstemmed	Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne
title_short	Relationship marketing
title_sort	relationship marketing creating stakeholder value
title_sub	creating stakeholder value
topic	Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd Servicepolitik (DE-588)4234502-9 gnd
topic_facet	Kundenmanagement Beziehungsmanagement Marketing Qualitätssicherung Servicepolitik
url	http://www.sciencedirect.com/science/book/9780750648394
work_keys_str_mv	AT christophermartin relationshipmarketingcreatingstakeholdervalue AT ballantynedavid relationshipmarketingcreatingstakeholdervalue AT payneadrian relationshipmarketingcreatingstakeholdervalue

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