Internal marketing: the tools and concepts for change
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | Published in association with The Chartered Institute of Marketing. - Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (X, 299 S. graph. Darst.) |
| ISBN: | 0750648384 9780750648387 |
Internformat
MARC
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| 100 | 1 | |a Ahmed, Pervaiz K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Internal marketing |b the tools and concepts for change |c Pervaiz K. Ahmed and Mohammed Rafiq |
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| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 2002 | |
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Datensatz im Suchindex
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| author | Ahmed, Pervaiz K. Rafiq, Mohammed |
| author_facet | Ahmed, Pervaiz K. Rafiq, Mohammed |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:35:51Z |
| institution | BVB |
| isbn | 0750648384 9780750648387 |
| language | English |
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| spelling | Ahmed, Pervaiz K. Verfasser aut Internal marketing the tools and concepts for change Pervaiz K. Ahmed and Mohammed Rafiq 1. publ. Oxford [u.a.] Butterworth-Heinemann 2002 1 Online-Ressource (X, 299 S. graph. Darst.) txt rdacontent c rdamedia cr rdacarrier Published in association with The Chartered Institute of Marketing. - Includes bibliographical references and index Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Internes Marketing (DE-588)4285642-5 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Internes Marketing (DE-588)4285642-5 s Kundenorientierung (DE-588)4316837-1 s DE-604 Rafiq, Mohammed Verfasser aut http://www.sciencedirect.com/science/book/9780750648387 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ahmed, Pervaiz K. Rafiq, Mohammed Internal marketing the tools and concepts for change Kundenorientierung (DE-588)4316837-1 gnd Internes Marketing (DE-588)4285642-5 gnd |
| subject_GND | (DE-588)4316837-1 (DE-588)4285642-5 (DE-588)4522595-3 |
| title | Internal marketing the tools and concepts for change |
| title_auth | Internal marketing the tools and concepts for change |
| title_exact_search | Internal marketing the tools and concepts for change |
| title_full | Internal marketing the tools and concepts for change Pervaiz K. Ahmed and Mohammed Rafiq |
| title_fullStr | Internal marketing the tools and concepts for change Pervaiz K. Ahmed and Mohammed Rafiq |
| title_full_unstemmed | Internal marketing the tools and concepts for change Pervaiz K. Ahmed and Mohammed Rafiq |
| title_short | Internal marketing |
| title_sort | internal marketing the tools and concepts for change |
| title_sub | the tools and concepts for change |
| topic | Kundenorientierung (DE-588)4316837-1 gnd Internes Marketing (DE-588)4285642-5 gnd |
| topic_facet | Kundenorientierung Internes Marketing Fallstudiensammlung |
| url | http://www.sciencedirect.com/science/book/9780750648387 |
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