CRM: the foundation of contemporary marketing strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 393 S. graph. Darst. |
| ISBN: | 9780415896566 9780415896573 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040940494 | ||
| 003 | DE-604 | ||
| 005 | 20141031 | ||
| 007 | t | ||
| 008 | 130411s2013 xxud||| |||| 00||| eng d | ||
| 010 | |a 2012026802 | ||
| 020 | |a 9780415896566 |c hbk. |9 978-0-415-89656-6 | ||
| 020 | |a 9780415896573 |c pbk. |9 978-0-415-89657-3 | ||
| 035 | |a (OCoLC)840067538 | ||
| 035 | |a (DE-599)BVBBV040940494 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-521 |a DE-188 |a DE-1043 | ||
| 050 | 0 | |a HF5415.55 | |
| 082 | 0 | |a 658.8/02 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Baran, Roger J. |d 1945- |e Verfasser |0 (DE-588)171539729 |4 aut | |
| 245 | 1 | 0 | |a CRM |b the foundation of contemporary marketing strategy |c Roger J. Baran & Robert Galka |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York, NY [u.a.] |b Routledge |c 2013 | |
| 300 | |a IX, 393 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 1 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Galka, Robert J. |e Verfasser |0 (DE-588)173989934 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-203-10757-7 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025919259 | ||
Datensatz im Suchindex
| _version_ | 1804150242887598080 |
|---|---|
| any_adam_object | |
| author | Baran, Roger J. 1945- Galka, Robert J. |
| author_GND | (DE-588)171539729 (DE-588)173989934 |
| author_facet | Baran, Roger J. 1945- Galka, Robert J. |
| author_role | aut aut |
| author_sort | Baran, Roger J. 1945- |
| author_variant | r j b rj rjb r j g rj rjg |
| building | Verbundindex |
| bvnumber | BV040940494 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 |
| callnumber-search | HF5415.55 |
| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)840067538 (DE-599)BVBBV040940494 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV040940494 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:35:49Z |
| institution | BVB |
| isbn | 9780415896566 9780415896573 |
| language | English |
| lccn | 2012026802 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025919259 |
| oclc_num | 840067538 |
| open_access_boolean | |
| owner | DE-1050 DE-521 DE-188 DE-1043 |
| owner_facet | DE-1050 DE-521 DE-188 DE-1043 |
| physical | IX, 393 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spelling | Baran, Roger J. 1945- Verfasser (DE-588)171539729 aut CRM the foundation of contemporary marketing strategy Roger J. Baran & Robert Galka 1. publ. New York, NY [u.a.] Routledge 2013 IX, 393 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Relationship marketing Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Galka, Robert J. Verfasser (DE-588)173989934 aut Erscheint auch als Online-Ausgabe 978-0-203-10757-7 |
| spellingShingle | Baran, Roger J. 1945- Galka, Robert J. CRM the foundation of contemporary marketing strategy Relationship marketing Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4789127-0 |
| title | CRM the foundation of contemporary marketing strategy |
| title_auth | CRM the foundation of contemporary marketing strategy |
| title_exact_search | CRM the foundation of contemporary marketing strategy |
| title_full | CRM the foundation of contemporary marketing strategy Roger J. Baran & Robert Galka |
| title_fullStr | CRM the foundation of contemporary marketing strategy Roger J. Baran & Robert Galka |
| title_full_unstemmed | CRM the foundation of contemporary marketing strategy Roger J. Baran & Robert Galka |
| title_short | CRM |
| title_sort | crm the foundation of contemporary marketing strategy |
| title_sub | the foundation of contemporary marketing strategy |
| topic | Relationship marketing Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Relationship marketing Customer relations Management Kundenmanagement Beziehungsmarketing |
| work_keys_str_mv | AT baranrogerj crmthefoundationofcontemporarymarketingstrategy AT galkarobertj crmthefoundationofcontemporarymarketingstrategy |