Cultural difference or cultural convergence?: perception and acceptance of cultural difference in foreign television programs in China
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 332 S. graph. Darst. 30 cm |
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| adam_text | IMAGE 1
TABLE OF CONTENTS
PREFACE 3
ACKNOWLEDGEMENTS 5
LIST O F FIGURES 12
LIST O F TABLES 13
ABBREVIATIONS 15
PART A: INTRODUCTION 16
1 INTRODUCTION 16
1.1 CULTURAL DIFFERENCE IN TELEVISION PROGRAMS BY GLOBALIZATION 16 1.2
RESEARCH ABOUT CULTURAL DIFFERENCE IN TELEVISION PROGRAMS 17 1.3
RESEARCH METHODS 18
1.4 OVERVIEW OF CHAPTERS 19
PART B: THEORETICAL FRAMEWORK 22
2 CULTURAL DIFFERENCE 22
2.1 DEFINITION O F CULTURE 22
2.2 HORIZONTAL DIMENSIONS O F CULTURAL DIFFERENCE 24
2.2.1 HOFSTEDE S CULTURAL DIMENSIONS 24
2.2.2 KLUCKHOHN S BASIS CULTURAL ORIENTATION DIMENSIONS 25 2.2.3
PARSONS CULTURAL PATTERN VARIABLES 26
2.2.4 CORE CULTURAL VALUES 27
2.2.5 HALL S HIGH- AND LOW-CONTEXT CULTURE 31
2.2.5.1 HIGH- AND LOW-CONTEXT CULTURE 31
2.2.5.2 HIGH- AND LOW-CONTEXT CULTURE IN MASS MEDIA 34 2.3 VERTICAL
LEVELS OF CULTURAL DIFFERENCE 35
2.3.1 LEVELS OF CULTURAL DIFFERENCE 35
2.3.2 LAYERS O F CULTURAL DIFFERENCE 36
3 CULTURAL DIFFERENCE IN TELEVISION PROGRAMS 38
3.1 INTERCULTURAL TELEVISION COMMUNICATION 38
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IMAGE 2
3.1.1 INTERCULTURAL TELEVISION COMMUNICATION 38
3.1.2 MUTUAL KNOWLEDGE BETWEEN TELEVISION PRODUCER AND VIEWER 40 3.1.3
CULTURAL BARRIERS 41
3.2 DIMENSIONS O F CULTURAL DIFFERENCE IN TELEVISION PROGRAMS 42 3.3
MEDIA CULTURE DIFFERENCE: CULTURAL DISCOUNT THEORY 44
3.3.1 DEFINITION O F CULTURAL DISCOUNT 44
3.3.2 TELEVISION PROGRAM AS CULTURAL GOOD AND ECONOMIC GOOD 45 3.3.3
INFLUENTIAL FACTORS O F CULTURAL DISCOUNT 46
3.3.3.1 TELEVISION GENRES 46
3.3.3.2 DEMOGRAPHICS 47
3.3.3.3 CULTURAL PROXIMITY 48
3.4 MEDIA CULTURE CONVERGENCE: UNIVERSAL MEDIA CULTURE THEORY 52 3.4.1
DEFINITION OF UNIVERSAL MEDIA CULTURE 52
3.4.2 MOTIVATION: MAXIMIZING O F MARKET SIZE 52
3.4.3 RESULT: CULTURAL IMPERIALISM 53
4 PERCEPTION AND ACCEPTANCE O F CULTURAL DIFFERENCE 56
4.1 STAGES O F INTERCULTURAL ADAPTION 56
4.1.1 LYSGAARD S U-CURVE ADAPTATION MODEL 57
4.1.2 ALDER S FIVE STAGES O F TRANSITIONAL EXPERIENCE 57
4.1.3 BENNETT S DEVELOPMENTAL MODEL O F INTERCULTURAL SENSITIVITY 58 4.2
PERCEPTION AND ACCEPTANCE AS TWO DIFFERENT CONCEPTS 60
4.2.1 PERCEPTION 61
4.2.1.1 PERCEPTION O F CULTURAL DIFFERENCE 61
4.2.1.2 HIGH VS. LOW PERCEPTION 63
4.2.2 ACCEPTANCE 63
4.2.2.1 ACCEPTANCE O F CULTURAL DIFFERENCE 63
4.2.2.2 HIGH VS. LOW ACCEPTANCE 64
4.2.3 PERCEPTION-ACCEPTANCE MATRIX MODEL O F INTERCULTURAL ADAPTATION 66
4.3 CULTURAL KNOWLEDGE AND INTERCULTURAL ADAPTATION 69
5 SUMMARY O F PART B 71
5.1 SUMMARY O F THEORETICAL FRAMEWORK 71
5.2 RESEARCH LIMITATIONS 72
5.2.1 LIMITATION O F THE CULTURAL-DIFFERENCE DIMENSION 72
5.2.2 LIMITATION O F PERCEPTION AND ACCEPTANCE O F CULTURAL DIFFERENCE
..74
PART C: DESIGN OF EMPIRICAL STUDY 76
6 TELEVISION IN CHINA 76
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IMAGE 3
6.1 TRANSITION O F CHINA S SOCIETY 76
6.2 TRANSITION OF CHINA S TELEVISION SYSTEM 79
6.2.1 DOUBLE-TRACK TELEVISION SYSTEM 79
6.2.2 PROPAGANDA FUNCTION 80
6.2.3 COMMERCE FUNCTION 83
6.3 FOREIGN TELEVISION PROGRAM IN CHINA 84
6.3.1 MARKET OPENING 84
6.3.2 FORMS O F MARKET ACCESSION 86
6.3.3 DEMAND ON FOREIGN TELEVISION PROGRAMS 87
6.4 CHINESE AUDIENCE 90
6.4.1 DEMOGRAPHIC DIFFERENCE 90
6.4.2 REGIONAL DIFFERENCE 93
6.5 LIMITATION O F CHINA STUDIES 94
7 DESIGN OF CASE STUDY IN CHINA 96
7.1 RESEARCH OBJECT 96
7.2 RESEARCH AIMS AND METHODS 97
PART D: EMPIRICAL RESULTS 100
PART D L : PRE-STUDY - TELEVISION SCHEDULE ANALYSIS 100
8 TYPES O F FOREIGN TV PROGRAMS IN CHINA 100
8.1 RESEARCH PURPOSE AND RESEARCH QUESTIONS 100
8.2 METHOD 100
8.3 RESULTS 103
8.3.1 GENRES O F FOREIGN TELEVISION PROGRAMS 104
8.3.2 CULTURAL ADAPTATION 110
8.3.3 CULTURAL PROXIMITY 114
8.4 SUMMARY OF PART D L 116
PART D2: PERSONAL INTERVIEW - CULTURAL-DIFFERENCE DIMENSIONS 118
9 CULTURAL-DIFFERENCE DIMENSIONS IN FOREIGN TELEVISION PROGRAMS 118 9.1
RESEARCH PURPOSE AND RESEARCH QUESTIONS 118
9.2 METHOD: PERSONAL INTERVIEW WITH CHINESE TELEVISION VIEWERS 119 9.2.1
INTERVIEW CONDUCTION 119
9.2.2 SAMPLE DESCRIPTION 121
10 RESULTS I: CULTURAL-DIFFERENCE DIMENSIONS 123
10.1 OPENNESS VS. CONSERVATISM AS A CULTURAL BOUNDARY 123
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10.2 GENRE - RELATED CULTURAL DIFFERENCE 127
10.2.1 MOVIES AND TELEVISION SERIES 127
10.2.2 SPORTS PROGRAMS 134
10.2.3 DOCUMENTARIES 135
10.2.4 ENTERTAINMENT SHOWS 137
10.2.5 NEWS PROGRAMS 138
10.2.6 MUSIC PROGRAMS 139
10.3 GENRE - UNRELATED CULTURAL DIFFERENCE 139
10.3.1 LANGUAGE 139
10.3.2 VALUES 145
10.3.3 WAY O F LIFE 153
10.3.4 EDUCATION METHOD 155
10.4 CATALOGUE O F CULTURAL-DIFFERENCE DIMENSIONS 158
11 RESULTS II: CHINESE TELEVISION VIEWER TYPES 162
11.1 FIVE TELEVISION VIEWER TYPES 163
11.1.1 ESCAPEES: HIGH PERCEPTION WITH LOW ACCEPTANCE 164 11.1.2
LEARNERS: HIGH PERCEPTION WITH HIGH ACCEPTANCE 166 11.1.3 ADHERENTS: LOW
PERCEPTION WITH LOW ACCEPTANCE 169 11.1.4 ADJUSTERS: LOW PERCEPTION WITH
HIGH ACCEPTANCE 169 11.1.5 NEUTRALISTS: NEUTRAL PERCEPTION AND NEUTRAL
ACCEPTANCE 172 11.2 TRANSITION O F TELEVISION VIEWER TYPES 173
12 SUMMARY O F PART D2 175
PART D3: SURVEY - PERCEPTION AND ACCEPTANCE O F CULTURAL DIFFERENCES
....177
13 PERCEPTION AND ACCEPTANCE O F CULTURAL DIFFERENCE 177
13.1 METHOD: SURVEY WITH CHINESE TELEVISION VIEWERS 177
13.1.1 DESIGN O F SURVEY 177
13.1.2 MEASURES AND ANALYSIS MODEL 178
13.1.2.1 PERCEPTION AND ACCEPTANCE INDEX 178
13.1.2.2 CULTURAL-DIFFERENCE DIMENSION 178
13.1.2.3 INFLUENTIAL FACTORS 179
13.1.2.4 ANALYSIS MODEL 181
13.1.3 SAMPLE DESCRIPTION 181
13.1.4 SUMMARY O F FOREIGN TELEVISION GENRES IN CHINA 185
13.2 RESEARCH PURPOSE, RESEARCH QUESTIONS, AND HYPOTHESIS 191 13.2.1
PERCEPTION AND ACCEPTANCE O F CULTURAL DIFFERENCES 191 13.2.2 STAGES O F
CULTURAL ADAPTATION - TELEVISION VIEWER TYPES 195 13.2.3 INFLUENTIAL
FACTORS 196
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14 RESULTS I: CULTURAL-DIFFERENCE DIMENSIONS 201
14.1 COMPARISON BETWEEN CULTURAL-DIFFERENCE DIMENSION SETS 202 14.2
COMPARISON AMONG CULTURAL-DIFFERENCE DIMENSION SETS 206
15 RESULTS II: TELEVISION VIEWER TYPES 212
15.1 LARGE CULTURAL DIFFERENCE, BUT MOSTLY ACCEPTABLE 212
15.2 VIEWER TYPES 216
15.2.1 VIEWER TYPES O F GENRE-RELATED CULTURAL DIFFERENCE 217 15.2.2
VIEWER TYPES O F GENRE-UNRELATED CULTURAL DIFFERENCE 221
16 RESULTS III: INFLUENTIAL FACTORS 226
16.1 ALL INFLUENTIAL FACTORS 226
16.2 PARTICULAR INFLUENTIAL FACTORS 230
16.2.1 DEMOGRAPHICS: GENDER, AGE, EDUCATION, INCOME 232 16.2.2 KNOWLEDGE
ABOUT FOREIGN CULTURE 237
16.2.3 VIEWING FOREIGN TELEVISION PROGRAMS 239
16.2.4 CULTURAL PROXIMITY 242
16.2.5 REGIONAL DIFFERENCE 247
17 SUMMARY O F PART D3 251
PART E: CONCLUSIONS 253
18 CONCLUSIONS 253
18.1 SUMMARY 253
18.2 DISCUSSION 265
BIBLIOGRAPHY 269
APPENDIX A: TELEVISION SCHEDULE ANALYSIS 287
APPENDIX 1: CODE BOOK 287
APPENDIX B: INTERVIEW 292
APPENDIX 2: LIST O F INTERVIEWEES 292
APPENDIX 3: USAGE O F FOREIGN TELEVISION PROGRAMS 294
APPENDIX C: SURVEY 296
APPENDIX 4: SURVEY (ENGLISH) 296
APPENDIX 5: SURVEY (CHINESE) 306
APPENDIX 6: ITEM ANALYSIS 316
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DEUTSCHE ZUSAMMENFASSUNG 318
TEIL 1: THEORIE 318
TEIL 2: METHODE 320
TEIL 3: EMPIRIE 321
TEIL 4: FAZIT UND AUSBLICK 328
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| spelling | Feng, Zhuo 1980- Verfasser (DE-588)1026374219 aut Cultural difference or cultural convergence? perception and acceptance of cultural difference in foreign television programs in China vorgelegt von: Zhuo Feng 2012 332 S. graph. Darst. 30 cm txt rdacontent n rdamedia nc rdacarrier Jena, Univ., Diss., 2012 Fernsehprogramm (DE-588)4016837-2 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Ausland (DE-588)4068999-2 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content China (DE-588)4009937-4 g Fernsehprogramm (DE-588)4016837-2 s Ausland (DE-588)4068999-2 s Kulturkontakt (DE-588)4033569-0 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025918123&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Feng, Zhuo 1980- Cultural difference or cultural convergence? perception and acceptance of cultural difference in foreign television programs in China Fernsehprogramm (DE-588)4016837-2 gnd Kulturkontakt (DE-588)4033569-0 gnd Ausland (DE-588)4068999-2 gnd |
| subject_GND | (DE-588)4016837-2 (DE-588)4033569-0 (DE-588)4068999-2 (DE-588)4009937-4 (DE-588)4113937-9 |
| title | Cultural difference or cultural convergence? perception and acceptance of cultural difference in foreign television programs in China |
| title_auth | Cultural difference or cultural convergence? perception and acceptance of cultural difference in foreign television programs in China |
| title_exact_search | Cultural difference or cultural convergence? perception and acceptance of cultural difference in foreign television programs in China |
| title_full | Cultural difference or cultural convergence? perception and acceptance of cultural difference in foreign television programs in China vorgelegt von: Zhuo Feng |
| title_fullStr | Cultural difference or cultural convergence? perception and acceptance of cultural difference in foreign television programs in China vorgelegt von: Zhuo Feng |
| title_full_unstemmed | Cultural difference or cultural convergence? perception and acceptance of cultural difference in foreign television programs in China vorgelegt von: Zhuo Feng |
| title_short | Cultural difference or cultural convergence? |
| title_sort | cultural difference or cultural convergence perception and acceptance of cultural difference in foreign television programs in china |
| title_sub | perception and acceptance of cultural difference in foreign television programs in China |
| topic | Fernsehprogramm (DE-588)4016837-2 gnd Kulturkontakt (DE-588)4033569-0 gnd Ausland (DE-588)4068999-2 gnd |
| topic_facet | Fernsehprogramm Kulturkontakt Ausland China Hochschulschrift |
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