Relationship marketing: strategy and implementation
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2000
|
| Ausgabe: | Reprint |
| Schriftenreihe: | Marketing
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 1 Online-Ressource (XIV, 509 S.) graph. Darst. |
| ISBN: | 0750636262 9780750636261 |
Internformat
MARC
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| 245 | 1 | 0 | |a Relationship marketing |b strategy and implementation |c Helen Peck ... |
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Datensatz im Suchindex
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| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Reprint |
| format | Electronic eBook |
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| id | DE-604.BV040933446 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:35:40Z |
| institution | BVB |
| isbn | 0750636262 9780750636261 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025912360 |
| oclc_num | 914746123 |
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| physical | 1 Online-Ressource (XIV, 509 S.) graph. Darst. |
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| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Elsevier |
| record_format | marc |
| series2 | Marketing |
| spelling | Relationship marketing strategy and implementation Helen Peck ... Reprint Amsterdam [u.a.] Elsevier 2000 1 Online-Ressource (XIV, 509 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Marketing Literaturangaben Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s Peck, Helen Sonstige oth http://www.sciencedirect.com/science/book/9780750636261 Verlag Volltext |
| spellingShingle | Relationship marketing strategy and implementation Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4236865-0 (DE-588)4789127-0 |
| title | Relationship marketing strategy and implementation |
| title_auth | Relationship marketing strategy and implementation |
| title_exact_search | Relationship marketing strategy and implementation |
| title_full | Relationship marketing strategy and implementation Helen Peck ... |
| title_fullStr | Relationship marketing strategy and implementation Helen Peck ... |
| title_full_unstemmed | Relationship marketing strategy and implementation Helen Peck ... |
| title_short | Relationship marketing |
| title_sort | relationship marketing strategy and implementation |
| title_sub | strategy and implementation |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Beziehungsmanagement Kundenmanagement Beziehungsmarketing |
| url | http://www.sciencedirect.com/science/book/9780750636261 |
| work_keys_str_mv | AT peckhelen relationshipmarketingstrategyandimplementation |