Customer lifetime value: reshaping the way we manage to maximize profits
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
New York
Routledge
2012
|
| Subjects: | |
| Online Access: | DE-12 DE-12 Volltext |
| Item Description: | "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006." Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (144 Seiten) |
| ISBN: | 9780789034359 0789034352 9780789034366 0789034360 9780203826126 9780429238581 |
| DOI: | 10.4324/9780203826126 |
Staff View
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| illustrated | Not Illustrated |
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| isbn | 9780789034359 0789034352 9780789034366 0789034360 9780203826126 9780429238581 |
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| physical | 1 Online-Ressource (144 Seiten) |
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| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| spelling | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors New York Routledge 2012 1 Online-Ressource (144 Seiten) txt rdacontent c rdamedia cr rdacarrier "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006." Includes bibliographical references and index Online-Ausgabe Available via World Wide Web 2012 Relationship marketing Customer relations / Management Bejou, David Sonstige (DE-588)17113561X oth Keiningham, Timothy Sonstige (DE-588)17130876X oth Aksoy, Lerzan Sonstige oth Reproduktion von Customer lifetime value 2012 https://doi.org/10.4324/9780203826126 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Customer lifetime value reshaping the way we manage to maximize profits Relationship marketing Customer relations / Management |
| title | Customer lifetime value reshaping the way we manage to maximize profits |
| title_auth | Customer lifetime value reshaping the way we manage to maximize profits |
| title_exact_search | Customer lifetime value reshaping the way we manage to maximize profits |
| title_full | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| title_fullStr | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| title_full_unstemmed | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| title_short | Customer lifetime value |
| title_sort | customer lifetime value reshaping the way we manage to maximize profits |
| title_sub | reshaping the way we manage to maximize profits |
| topic | Relationship marketing Customer relations / Management |
| topic_facet | Relationship marketing Customer relations / Management |
| url | https://doi.org/10.4324/9780203826126 |
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