Customer lifetime value: reshaping the way we manage to maximize profits
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006." Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (144 p.) |
| ISBN: | 9780789034359 0789034352 9780789034366 0789034360 9780203826126 |
Internformat
MARC
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| 245 | 1 | 0 | |a Customer lifetime value |b reshaping the way we manage to maximize profits |c David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| 264 | 1 | |a New York |b Routledge |c 2012 | |
| 300 | |a 1 Online-Ressource (144 p.) | ||
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| 650 | 4 | |a Customer relations / Management | |
| 700 | 1 | |a Bejou, David |e Sonstige |4 oth | |
| 700 | 1 | |a Keiningham, Timothy L. |e Sonstige |4 oth | |
| 700 | 1 | |a Aksoy, Lerzan |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040931385 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:35:37Z |
| institution | BVB |
| isbn | 9780789034359 0789034352 9780789034366 0789034360 9780203826126 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025910317 |
| oclc_num | 828737945 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (144 p.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| spelling | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors New York Routledge 2012 1 Online-Ressource (144 p.) txt rdacontent c rdamedia cr rdacarrier "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006." Includes bibliographical references and index Online-Ausgabe Available via World Wide Web Relationship marketing Customer relations / Management Bejou, David Sonstige oth Keiningham, Timothy L. Sonstige oth Aksoy, Lerzan Sonstige oth Reproduktion von Customer lifetime value 2012 |
| spellingShingle | Customer lifetime value reshaping the way we manage to maximize profits Relationship marketing Customer relations / Management |
| title | Customer lifetime value reshaping the way we manage to maximize profits |
| title_auth | Customer lifetime value reshaping the way we manage to maximize profits |
| title_exact_search | Customer lifetime value reshaping the way we manage to maximize profits |
| title_full | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| title_fullStr | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| title_full_unstemmed | Customer lifetime value reshaping the way we manage to maximize profits David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| title_short | Customer lifetime value |
| title_sort | customer lifetime value reshaping the way we manage to maximize profits |
| title_sub | reshaping the way we manage to maximize profits |
| topic | Relationship marketing Customer relations / Management |
| topic_facet | Relationship marketing Customer relations / Management |
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