Decoded: the science behind why we buy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
John Wiley & Sons Ltd.
2013
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XVIII, 270 S.) |
| ISBN: | 9781118345603 9781118345580 |
Internformat
MARC
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| 100 | 1 | |a Barden, Phil |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Decoded |b the science behind why we buy |c Phil Barden ; foreword by Rory Sutherland |
| 264 | 1 | |a Chichester, West Sussex |b John Wiley & Sons Ltd. |c 2013 | |
| 300 | |a 1 Online-Ressource (XVIII, 270 S.) | ||
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| 500 | |a Includes bibliographical references and index | ||
| 533 | |a Online-Ausgabe |n Available via World Wide Web | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing / Psychological aspects | |
| 650 | 0 | 7 | |a Kaufentscheidung |0 (DE-588)4073328-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktpsychologie |0 (DE-588)4140888-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
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| 689 | 0 | 2 | |a Marktpsychologie |0 (DE-588)4140888-3 |D s |
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| 776 | 0 | 8 | |i Reproduktion von |a Barden, Phil |t Decoded |d 2013 |
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Datensatz im Suchindex
| _version_ | 1804150230300491776 |
|---|---|
| any_adam_object | |
| author | Barden, Phil |
| author_facet | Barden, Phil |
| author_role | aut |
| author_sort | Barden, Phil |
| author_variant | p b pb |
| building | Verbundindex |
| bvnumber | BV040931356 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10646005 (OCoLC)824120035 (DE-599)BVBBV040931356 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040931356 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:35:37Z |
| institution | BVB |
| isbn | 9781118345603 9781118345580 |
| language | English |
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| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XVIII, 270 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | John Wiley & Sons Ltd. |
| record_format | marc |
| spelling | Barden, Phil Verfasser aut Decoded the science behind why we buy Phil Barden ; foreword by Rory Sutherland Chichester, West Sussex John Wiley & Sons Ltd. 2013 1 Online-Ressource (XVIII, 270 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Online-Ausgabe Available via World Wide Web Psychologie Consumer behavior Marketing / Psychological aspects Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Kaufentscheidung (DE-588)4073328-2 s Marktpsychologie (DE-588)4140888-3 s 1\p DE-604 Reproduktion von Barden, Phil Decoded 2013 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barden, Phil Decoded the science behind why we buy Psychologie Consumer behavior Marketing / Psychological aspects Kaufentscheidung (DE-588)4073328-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| subject_GND | (DE-588)4073328-2 (DE-588)4062644-1 (DE-588)4140888-3 |
| title | Decoded the science behind why we buy |
| title_auth | Decoded the science behind why we buy |
| title_exact_search | Decoded the science behind why we buy |
| title_full | Decoded the science behind why we buy Phil Barden ; foreword by Rory Sutherland |
| title_fullStr | Decoded the science behind why we buy Phil Barden ; foreword by Rory Sutherland |
| title_full_unstemmed | Decoded the science behind why we buy Phil Barden ; foreword by Rory Sutherland |
| title_short | Decoded |
| title_sort | decoded the science behind why we buy |
| title_sub | the science behind why we buy |
| topic | Psychologie Consumer behavior Marketing / Psychological aspects Kaufentscheidung (DE-588)4073328-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| topic_facet | Psychologie Consumer behavior Marketing / Psychological aspects Kaufentscheidung Verbraucherverhalten Marktpsychologie |
| work_keys_str_mv | AT bardenphil decodedthesciencebehindwhywebuy |