Nontraditional media in marketing and advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
Sage
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 255 S. Ill. |
| ISBN: | 9781412997614 |
Internformat
MARC
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| 010 | |a 2012031250 | ||
| 020 | |a 9781412997614 |c pbk. : alk. paper |9 978-1-4129-9761-4 | ||
| 035 | |a (OCoLC)862094748 | ||
| 035 | |a (DE-599)BVBBV040917066 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
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| 245 | 1 | 0 | |a Nontraditional media in marketing and advertising |c Robyn Blakeman |
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b Sage |c 2014 | |
| 300 | |a VII, 255 S. |b Ill. | ||
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Alternative mass media | |
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| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804150210509668352 |
|---|---|
| adam_text | Titel: Nontraditional media in marketing and advertising
Autor: Blakeman, Robyn
Jahr: 2014
Contents
Acknowledgments vii
1. Defining Nontraditional Media 1
2. Marketing and Advertising Planning for Nontraditional Media 15
3. Guerrilla Marketing 37
4. The Alternative Use of Traditional Media Vehicles 57
5. Nontraditional Media 85
6. Electronic Media 101
7. Social Media 127
8. Mobile Media 153
9. Out-of-Home and Transit Media 171
10. Direct Marketing and Sales Promotion 191
11. The Most Unusual of All Are Often the Most Memorable 215
Glossary 229
Bibliography 235
Index 245
About the Author 255
|
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| dewey-full | 658.8/7 |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-10T00:35:18Z |
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| isbn | 9781412997614 |
| language | English |
| lccn | 2012031250 |
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| physical | VII, 255 S. Ill. |
| publishDate | 2014 |
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| spelling | Blakeman, Robyn 1958- Verfasser (DE-588)1014327008 aut Nontraditional media in marketing and advertising Robyn Blakeman Los Angeles, Calif. [u.a.] Sage 2014 VII, 255 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Advertising Alternative mass media Online-Marketing (DE-588)7706419-7 gnd rswk-swf Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbemittel (DE-588)4133375-5 s Werbeträger (DE-588)4133377-9 s Online-Marketing (DE-588)7706419-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Blakeman, Robyn 1958- Nontraditional media in marketing and advertising Marketing Advertising Alternative mass media Online-Marketing (DE-588)7706419-7 gnd Werbeträger (DE-588)4133377-9 gnd Werbemittel (DE-588)4133375-5 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4133377-9 (DE-588)4133375-5 |
| title | Nontraditional media in marketing and advertising |
| title_auth | Nontraditional media in marketing and advertising |
| title_exact_search | Nontraditional media in marketing and advertising |
| title_full | Nontraditional media in marketing and advertising Robyn Blakeman |
| title_fullStr | Nontraditional media in marketing and advertising Robyn Blakeman |
| title_full_unstemmed | Nontraditional media in marketing and advertising Robyn Blakeman |
| title_short | Nontraditional media in marketing and advertising |
| title_sort | nontraditional media in marketing and advertising |
| topic | Marketing Advertising Alternative mass media Online-Marketing (DE-588)7706419-7 gnd Werbeträger (DE-588)4133377-9 gnd Werbemittel (DE-588)4133375-5 gnd |
| topic_facet | Marketing Advertising Alternative mass media Online-Marketing Werbeträger Werbemittel |
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