Introducing the creative industries: from theory to practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 269 S. Ill. 25 cm |
| ISBN: | 9781849205726 1849205728 9781849205733 1849205736 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150210220261376 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
ACKNOWLEDGEMENTS VIII
INTRODUCTION: HOW TO USE THIS BOOK BE
1 WHAT ARE THE CREATIVE INDUSTRIES? 1
DEFINING THE CREATIVE INDUSTRIES 1
STUDYING THE CREATIVE INDUSTRIES - THREE APPROACHES 7
SUMMARY 20
RECOMMENDED READING 20
2 CREATIVITY AND COMMERCE 22
PATRONAGE: WEALTH, POWER AND RELIGION IN ITALIAN RENAISSANCE PAINTING 24
THE MARKETPLACE: ENGLISH THEATRE IN THE TIME OF SHAKESPEARE 29
REPRODUCTION AND MASS-PRODUCTION: THE PRINT REVOLUTION 31
INDUSTRIAL PRODUCTION 34
INDUSTRIALIZED MEDIA PRODUCTION: THE STUDIO SYSTEM 38
SUMMARY 41
RECOMMENDED READING 41
PARTI WORKING IN THE CREATIVE INDUSTRIES 43
3 - INSTITUTIONS, OWNERSHIP AND ENTREPRENEURSHIP 45
THE ORGANIZATION OF PRODUCTION 46
WORKPLACES 55
WORK STRUCTURES 57
WORK PATTERNS 59
FINDING WORK 60
CAREER TRAJECTORIES AND PORTFOLIOS 62
NATIONAL AND INTERNATIONAL PERSPECTIVES 65
SUMMARY 68
RECOMMENDED READING 68
4 THE BUSINESS OF CREATIVITY 70
SOLE TRADERS AND MICROBUSINESSES 70
FINANCING A CREATIVE BUSINESS 79
CONTRACTS AND RIGHTS 79
IMAGE 2
VI INTRODUCING THE CREATIVE INDUSTRIES
BUSINESS MODELS 80
PEST: POLITICAL, ECONOMIC, SOCIAL AND TECHNOLOGICAL FACTORS 84
CLUSTERING AND THE SENSE OF CREATIVE COMMUNITY 86
SUMMARY 89
RECOMMENDED READING 90
5 WORK ROUTINES AND WORK CULTURES 92
EMPLOYEES: STAFFERS, IN-HOUSE WORKERS 92
FREELANCERS AND PORTFOLIO WORKERS 102
NETWORKING 104
EQUALITY OF OPPORTUNITY? 114
SUMMARY 120
RECOMMENDED READING 120
PART 2 PRODUCTION AND CIRCULATION OF PRODUCTS 123
6 CREATIVE PRODUCERS AND PRODUCTS 125
CREATIVE GOODS AND SERVICES: TANGIBLE AND INTANGIBLE 125
CREATIVE ORIGINALS PRODUCERS 126
CREATIVE CONTENT PRODUCERS 128
CREATIVE EXPERIENCE PROVIDERS 131
CREATIVE SERVICE PROVIDERS 132
FROM SIMPLE CREATIVE GOODS TO COMPLEX CREATIVE GOODS 134 SUMMARY 137
RECOMMENDED READING 137
7 RESEARCH, DEVELOPMENT AND PRODUCTION 138
RESEARCH AND DEVELOPMENT 138
PRODUCTION 147
SUMMARY 156
RECOMMENDED READING 156
8 CIRCULATION: MARKETING AND DISTRIBUTION OF CREATIVE PRODUCTS 158
CIRCULATION 158
THE MASS MARKET MODEL 159
CHANNELS OF DISTRIBUTION AND MARKETING 160
WHAT IS MARKETING? , 161
SELLING STUFF: RETAIL AND ITS DISRUPTIONS 163
SUMMARY 173
RECOMMENDED READING 173
IMAGE 3
CONTENTS VII
PART 3 THE CREATIVE ECONOMY 175
9 INSTITUTIONAL COMMISSIONING AND FINANCING STRUCTURES 177
BUSINESS MODELS IN THE TELEVISION SECTOR 177
COMMISSIONING IN TELEVISION 179
HOW DO WRITERS AND PRODUCERS GET TV COMMISSIONS? 180
FINDING A ROUTE IN 184
COMMISSIONING AND THE BUSINESS OF MAGAZINE PUBLISHING 187 SUMMARY 193
RECOMMENDED READING 193
10 CLIENTS, FUNDERS AND GOING IT ALONE 195
WORKING TO BRIEF: TRIE CLIENT RELATIONSHIP 195
PUBLIC FUNDING 203
ENTREPRENEURIAL APPROACHES 206
SELF-FUNDING 211
CROWDFUNDING 213
SUMMARY 215
RECOMMENDED READING 216
11 THE CHANGING ECONOMIC LANDSCAPE 217
CREATIVITY AND COMMERCE: NOVELTY, RISK AND CHANGE 218
CHANGING WORK ROUTINES AND WORK CULTURES 219
CHANGING STRUCTURES AND MODELS 223
JOBS THAT DON T EXIST YET 225
RECOMMENDED READING 226
GLOSSARY 227
REFERENCES 247
INDEX 263
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:35:18Z |
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| isbn | 9781849205726 1849205728 9781849205733 1849205736 |
| language | English |
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| physical | X, 269 S. Ill. 25 cm |
| publishDate | 2013 |
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| publisher | Sage |
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| spelling | Davies, Rosamund Verfasser aut Introducing the creative industries from theory to practice Rosamund Davies and Gauti Sigthorsson Los Angeles [u.a.] Sage 2013 X, 269 S. Ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Kulturwirtschaft (DE-588)4268059-1 gnd rswk-swf Kulturwirtschaft (DE-588)4268059-1 s DE-604 Sigthorsson, Gauti Verfasser aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896107&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Davies, Rosamund Sigthorsson, Gauti Introducing the creative industries from theory to practice Kulturwirtschaft (DE-588)4268059-1 gnd |
| subject_GND | (DE-588)4268059-1 |
| title | Introducing the creative industries from theory to practice |
| title_auth | Introducing the creative industries from theory to practice |
| title_exact_search | Introducing the creative industries from theory to practice |
| title_full | Introducing the creative industries from theory to practice Rosamund Davies and Gauti Sigthorsson |
| title_fullStr | Introducing the creative industries from theory to practice Rosamund Davies and Gauti Sigthorsson |
| title_full_unstemmed | Introducing the creative industries from theory to practice Rosamund Davies and Gauti Sigthorsson |
| title_short | Introducing the creative industries |
| title_sort | introducing the creative industries from theory to practice |
| title_sub | from theory to practice |
| topic | Kulturwirtschaft (DE-588)4268059-1 gnd |
| topic_facet | Kulturwirtschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896107&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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