Mass communication: living in a media world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage [u.a.]
2014 [erschienen 2013]
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 432 S. zahlr. Ill. |
| ISBN: | 9781452202990 |
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Datensatz im Suchindex
| _version_ | 1804150210003206144 |
|---|---|
| adam_text | Titel: Mass communication
Autor: Hanson, Ralph E
Jahr: 2014
Contents
PARTI INTRODUCTION TO THE MEDIA
Preface XV Rise of Mass Society 30
Propaganda and the Direct Effects Model 30
Voter Studies and the Limited Effects Model 30
The Importance of Meaning and the Critical/Cultural Model 31
I I Test Your Visual Media Literacy: The Messages in Propaganda 32
Effects of the Media in Our Lives 33
Message Effects 33
Medium Effects 34
Ownership Effects 35
Active Audience Effects 35
Chapter 1. Living in a Media World 1
Levels of Communication 4 Theories of Media and Society 36
Intrapersonal Communication 4
Interpersonal Communication 5
Functional Analysis © 36
Agenda Setting 38
Group Communication 5 Uses ami GraMcata Theory 39
Mass Communication 6
A Mix of Levels 7
Elements of Mass Communication 7
The Players in the Mass Communication Process 7
Social Learning 39
Symbolic Interactionism 40
Spiral of Silence 40
Media Logic 41
Evolution of the Media World 13
Before Print: Pre-Mass Media Communication Networks 13
Test Your Media Literacy: When Media Coverage Is Cultivation Analysis 41
a Life or Death Issue 9 Test Your Media Literacy: Effects of Television Violence 42
Contem^rary Models of Mass tomuntato 11 Media, Politics, and Society 42
Test Your Media Literacy: Can Television Take Anything Seriously? 12 How Do MiticalCamrflio^/fflert Voters? 42
Media and Politicai Bias 43
¦¦1 Test Your Media Literacy: Bias in the News 44
Print: Arrival of the Book 13 Chapter Summary 47
Electronic Networks: Telegraph, Gramophone, Radio, Key Terms 47
Movies, and Television 14 Concept Review 47
The Internet: Interactive Communication 15
Media Consumption 16
Understanding the Media World 17
Defining Media Literacy 17
Seven Truths About the Media They Don t Want You to Know 18
Test Your Media Literacy: Children s Media Use 23
Chapter Summary 24 Chapter 3 The Media Business:
concept Review 25 Consolidation, Globalization,
and the Long Tail 48
The Development of the Media
Business in the United States 52
A Tradition of Private Ownership 52
The Growth of National News 53
Chapter 2. Mass Communication Effects: Big Media: The Conglomerates 53
HOW Society and Media Interact 26 Oisney; The Mouse That Grew • 54
History of Media Effects Research 30 News Corporation: A Woridwide Giant # 56
¦ Test Your Media Literacy: News of the World Chapter Summary 98
Hacking Scandal 58 Key Terms 99
Time Warner: Is Smaller Better? 59 Concept Review 99
Viacom and CBS: Two Companies, Same Management 60
Bertelsmann: The World s Largest Publisher © 61
Big Media: The New Players 62
Comcast/NBCUniversal: Cable Buys Broadcaster 63
Google: Making Search Mass Media 64
Other Major Players 65
Test Your Media Literacy: Google s Core Principles 66
Chapter 5. Magazines: The Power of
Words and Images 100
Media Economics and the Long Tail 66 Tne Development of a National Culture 104
The Short Head Versus the Long Tail 67
Early Magazines 104
Characteristics of the Long Tail 68 The Saturday Evening Post 104
Consequences of the Long Tail 68 The Birth of Photojournalism 105
Who Controls the Media? 69 The Magazine Business 106
Owners 70
Advertisers 70
Government 71
The Economics of Magazine Publishing 106
Trade Magazines 106
Literary and Commentary Magazines 106
Special Interest Groups 71 Newsmagazines 109
News Sources 71
Audiences 72
Women s Magazines # 110
Men s Magazines 112
PART II PRINT MEDIA
Chapter Summary 72 Magazines and Modern Society 113
Kev Terms 73 Magazines and Body Image 113
Concept Review 73 Test Your Visua Me(l a Literacy: Presenting a Broader
Range of Beauty 115
Who s in Control? Advertising Versus Editorial 116
The Importance of Magazine Covers 116
The Future of Magazines 117
Magazines for the Twenty-first Century 118
Magazines in the Digital Age 118
Test Your Media Literacy: Tablets for Magazines 119
Chapter Summary 120
Key Terms 121
Chapter 4. Books: The Birth Of Concept Review 121
the Mass Media 74
The Development of the Book and Mass
Communication 78
Early Books and Writing 78
The Development of the Printing Press 79
The invention of Mass Culture 79 Chapter 6. Newspapers and the News:
Test Your Media Literacy: How Do Words Get into the Dictionary? 80 Reflection Of a Democratic Society 122
Books in the New World 81 Inventing the Modern Press 126
The Development of Large-Scale, Mass-Produced Books 81 Colonial Publishing: A Tradition of Independence 126
Buying and Selling Books 82 The Penny Press: Newspapers for the People 126
Publishers 83 Pulitzer, Hearst, and the Battle for New York City 127
Authors 84 The Tabloids 130
Booksellers 85 Broadcast News 131
Test Your Media Literacy: Three Cups of Fabrication 86 The News Business 132
The Textbook Business 87 Newspaper Conglomerates—Consolidation and Profitability 132
Books and Culture 89 National Newspapers 133
The Importance of Blockbuster Books 89 Test Your Media Literacy: Truth-Telling as a Journalistic Priority 134
Test Your Visual Media Literacy: You Can t Judge a Book The Metropolitan Press 136
by Its Cover? 91 Community and Suburban Papers 138
Books and Censorship 92 News and Society 138
The Future of Books 95 Sources, Advertisers, and Readers—Whom Do You Please? 138
Books and the Long Tail 95 Patriotism and the Press—Reporters Risk Their Lives to
Electronic Publishing and Print-on-Demand 95 Report the News 139
Test Your Media Literacy: What s Not to Like about E-Books? 97 The Alternative Press 140
The Future of Newspapers 142 The Studio System 184
Are Newspapers a Dying Medium? 142 The Blacklist 186
Test Your Media Literacy: Can Journalists Be on Social Media? 143 Television and the Movies 187
Newspapers in the Twenty-first Century 144 The Movie Business 188
Chapter Summary 145 The Blockbuster Era 189
Key Terms 146 Home Video 190
Concept Review 146 Digital Production and Projection 190
What Makes a Movie Profitable? 192
PART III ELECTRONIC MEDIA Movies and Society
How Much Influence Do Movies Have? 194
Test Your Visual Media Literacy: Does it Look Like
Women Have Major Film Roles? 195
The Production Code: Protecting the Movies from
Censorship 196
Chapter 7. Audio: Music and The Ratings system
Talk Across Media 148 The Future of Movies
Movies as a Brand 199
¦ Test Your Media Literacy: Movie Ratings 200
Movie Promotion on the Internet 201
Movies and the Long Tail 202
Chapter Summary 203
Key Terms 204
Concept Review 204
History of Sound Recording and Transmission 152
Storing Musical Performances: The Development of the
Recording Industry 152
Transmitting Music and Talk: The Birth of Radio 153
From the Golden Age to the Television Age 155
Test Your Media Literacy: When Is a Radio Show Racist? 157
Changing the Musical Experience: From Social Music to
Personal Soundtracks 158
Music, Youth Culture, and Society 158
Rock n Roll and the Integration of Music 159
The Changing Face of Popular Music 161
Country: Pop Music for Adults 163
concerns About Effects of Music on Young People 164 Chapter 9. Television:
From Singles to Digital Downloads: Broadcast and Beyond 206
Making Money in the Recording Industry 165 Television: Broadcast and Cable/Satellite 210
LPs Versus 45s 165 Broadcast Television 210
Compact Discs and Digital Recording 165 Cable and Satellite Television 212
Music on the Internet 165 Digital Television 215
Wm Test Your Media Literacy: Who Is Being Hurt by Declining From Broadcasting to Narrowcasting:
Sales of Recorded Music? 166 The Changing Business of Television 216
The Business of Radio 168 Networks and Affiliates 216
Finding a Niche: Popular Radio Formats 168 Educational Broadcasting Becomes Public
Talk Radio: Politics, News, Shock Jocks, and Sports 168 Broadcasting 217
Radio Consolidates and Goes High Tech 170 The Fox Network 217
Public Radio 170 Defining Ratings 218
The Future of Sound 172 An Earthquake in Slow Motion 219
Radio s New Look: HD and Satellite 172 Diversity on Television 219
Music and the Long Tail: Alternatives to Broadcasting 173 Test Your Visual Media Literacy: What Does
New Economic Models for the Music Industry 175 a TV Show Look Like? 221
Chapter Summary 176 Television and Society 223
Key Terms 177 Television as a Major Social Force 223
Concept Review 177 How Do Viewers Use Television? 224
Standards for Television 225
¦¦ Test Your Media Literacy: No Sense of Place 226
The Problem of Decency 227
The Future of Television 228
Interactive Television 228
Chapter 8. Movies: Mass Producing The Earthquake in slow Motion continues 228
Entertainment 178 Chapter Summary 230
The Development of Movies 182 Key Terms 230
The First Moviemakers 182 Concept Review 231
Test Your Media Literacy: Advertising to
Targeted Markets 276
Advertising in Contemporary Culture 277
The Problem of Clutter 278
Debunking Subliminal Advertising 278
Chapter 10. The Internet: Mass When Advertisements Are More Important Than the Program 279
Communication Gets Personal 232 Advertising to children 279
The Development of the Internet 236 Tesl Your Media Literacy;Umits on Advertising ***t0 Children 280
Packet Switching: Letting Computers Talk to Each Other 236
ARPAnet 236
The Future of Advertising 281
Integrated Marketing Communication 281
Connecting Incompatible Networks 237 Is Anyone Watching Television Ads? 282
Product Placement 283
The Long Tail of Advertising 283
Chapter Summary 284
Key Terms 285
Concept Review 285
Computers as Communication Tools 238
Interpersonal Communication: E-mail and Instant Messaging 238
Group Communication: Listservs and Newsgroups 238
Mass Communication: The World Wide Web 239
Bringing the Net to the Public 241
Social Media: Sharing Our Lives Online 242
¦ Test Your Visual Media Literacy: One Does Not Simply
Create a Meme ... 243
Facebook 244
Twitter 244
New Media and Online Entertainment 245 Chapter 12. Public Relations: Interactions
Traditional versus New Media 245 Relationships, and the News 286
Giving Individuals a Voice 248 From Press Agentry to Professionalism 290
¦ Test Your Media Literacy: Who Protects Free The Origins of Public Relations 290
Speech for Chinese Bloggers? 250 World War I: The Federal Government Starts
Search as a Medium 251 Using Public Relations 292
The Long Tail of Internet News 251 ^Test Your Media Literacy: False Reports Garner Publicity 293
The Internet and Society 251 Public Relations Becomes a Profession 294
The Hacker Ethic 252 The Business of Public Relations 294
¦ Test Your Media Literacy: How Much Privacy What Is Public Relations? 295
Do You Have with Your Social Media Accounts? 253 The Public Relations Process 295
The Notion of Cyberspace 254 Who Are the Publics? 296
Community on the Net 254 Crisis Communication 298
Conflicts over Digital Media 255 Public Relations and the Internet 301
Convergence of Old and New Media 257 Public Relations and Society 303
Chapter Summary 258 Public Relations Supports the News Business 303
Key Terms 258 Public Relations and the Government 304
Concept Review 258 Spin Control: A More Personal Form of Public Relations 304
Test Your Media Literacy: Occupying the News 305
Public Relations and Political Activism 306
Public Relations and the Civil Rights Movement 306
Chapter Summary 307
Key Terms 308
Concept Review 308
PART IV STRATEGIC COMMUNICATION
PARTV REGULATION AND CONTROL OFTHE MEDIA
Chapter 11. Advertising: Selling
a Message 260
The Development of the Advertising Industry 264
The Birth of Consumer Culture 264
The Growth of Brand Names 265
Advertising-Supported Media 266
The Advertising Business 268
The client 268 Chapter 13. Media Law:
The Agency 269 Free Speech and Fairness 310
The Media 272 The Development of a Free Press 314
The Audience 274 The First Amendment: Congress Shall Make No Law 314
Chapter 15. Global Media:
The Roots of American Free Speech 314 Test Your Media Literacy: Disability and Humor 351
Limits on Free Speech in the Post-9/11 Era 315 Enforcing Ethics 352
Protection of Individuals 316 Ethics and Persuasive Communication 353
Libel 316 Advertising 353
Invasion of Privacy 317 Ethics in Public Relations 355
Free Press/Fair Trial 320 Chapter Summary 357
Test Your Visual Media Literacy: Key Terms 358
Should Legal Protections Extend to Offensive Speech? 321 Concept Review 358
Controlling the Press 322
Honesty and the Press 322
Prior Restraint 323
Free Speech and Students 325
Journalists Going to Jail 326
Obscenity 327
Test Your Media Literacy: citizens Communication Around the World 360
United v. Federal Election Commission 328 Media ldeals Around the World 364
Regulation of the Media Industry 329 Authoritarian Theory 364
Copyright and Fair Use 329 Communist Theory 364
The Rise and Fall of Broadcast Regulation 330 Libertarian Theory 365
Mandating Fairness on the Air 330 Social Responsibility Theory 366
The Telecommunications Act of 1996 331 Norms for the Press in the Twenty-first Century 367
Chapter Summary 332 Test Your Media Literacy: Updating the Four Theories 368
Key Terms 333 Ttie lnternet in tne Twenty-first Century 368
Concept Review 333 Goin9 Global: Media Standards
Around the World 369
Canada, Western Europe, and Great Britain 369
Hi Test Your Visual Media Literacy: Are There
Limits to What Media Images Should Display? 371
Central and Latin America 373
Chapter 14. Media Ethics: Truthfulness, lsiamic Countries and the Middle East 373
Fairness, and Standards of Decency 334 Africa 376
Ethical Principles and Decision Making 338 Russia and the Former Soviet Republics 377
Aristotle: Virtue and the Golden Mean 338 Asia 378
(HI Test Your Visual Media Literacy: The Falling Man 339 Dangers to Journalists 380
Kant: The Categorical Imperative 339 HI Test Your Media Literacy: How Free Are the World s
John Stuart Mill: The Principle of Utility 340 Media to Report the News? 381
John Rawls: The Veil of Ignorance 340 Marshall McLuhan s Global Village 381
Hutchins Commission: Social Responsibility Ethics 341 Chapter Summary 382
The Bok Model for Ethical Decision Making 341 Key Terms 383
Ethics and News 341 Concept Review 383
Truthfulness 342
Corporate Conflict of Interest 343
¦¦ Test Your Media Literacy: When is Deception by Reporters Notes 384
Acceptable? 344
Sensationalism 345 Gl0SSary 414
When and How Do You Apologize? 346 Photo Credits 420
There Is No They : The Sago Mine Disaster 348
Photography 350 Index 421
|
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| spelling | Hanson, Ralph E. Verfasser aut Mass communication living in a media world Ralph E. Hanson 4. ed. Los Angeles [u.a.] Sage [u.a.] 2014 [erschienen 2013] XX, 432 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Massenmedien (DE-588)4037877-9 s DE-604 Massenkommunikation (DE-588)4037875-5 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025895937&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hanson, Ralph E. Mass communication living in a media world Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
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| title | Mass communication living in a media world |
| title_auth | Mass communication living in a media world |
| title_exact_search | Mass communication living in a media world |
| title_full | Mass communication living in a media world Ralph E. Hanson |
| title_fullStr | Mass communication living in a media world Ralph E. Hanson |
| title_full_unstemmed | Mass communication living in a media world Ralph E. Hanson |
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