Direct marketing in practice:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Butterworth/Heinemann
c2002
|
| Schriftenreihe: | The Chartered Institute of Marketing
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780750624282 0750624280 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040914535 | ||
| 003 | DE-604 | ||
| 005 | 20190402 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130327s2002 |||| o||u| ||||||eng d | ||
| 020 | |a 9780750624282 |9 978-0-7506-2428-2 | ||
| 020 | |a 0750624280 |9 0-7506-2428-0 | ||
| 035 | |a (OCoLC)731720416 | ||
| 035 | |a (DE-599)BVBBV040914535 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 | ||
| 082 | 0 | |a 659.133 | |
| 100 | 1 | |a Thomas, Brian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Direct marketing in practice |c Brian Thomas and Matthew Housden |
| 264 | 1 | |a New York, NY |b Butterworth/Heinemann |c c2002 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a The Chartered Institute of Marketing | |
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 600 | 3 | 4 | |a Electronic books |
| 650 | 4 | |a Direct marketing | |
| 700 | 1 | |a Housden, Matthew |e Verfasser |4 aut | |
| 856 | 4 | 0 | |u http://www.sciencedirect.com/science/book/9780750624282 |x Verlag |3 Volltext |
| 912 | |a ZDB-33-BMT | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025893799 | ||
| 966 | e | |u http://www.sciencedirect.com/science/book/9780750624282 |l BTU01 |p ZDB-33-BMT |q BTU_PDA_BMT_Kauf |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150206965481472 |
|---|---|
| any_adam_object | |
| author | Thomas, Brian Housden, Matthew |
| author_facet | Thomas, Brian Housden, Matthew |
| author_role | aut aut |
| author_sort | Thomas, Brian |
| author_variant | b t bt m h mh |
| building | Verbundindex |
| bvnumber | BV040914535 |
| collection | ZDB-33-BMT |
| ctrlnum | (OCoLC)731720416 (DE-599)BVBBV040914535 |
| dewey-full | 659.133 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.133 |
| dewey-search | 659.133 |
| dewey-sort | 3659.133 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01287nmm a2200373 c 4500</leader><controlfield tag="001">BV040914535</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190402 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130327s2002 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780750624282</subfield><subfield code="9">978-0-7506-2428-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750624280</subfield><subfield code="9">0-7506-2428-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)731720416</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040914535</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.133</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Thomas, Brian</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Direct marketing in practice</subfield><subfield code="c">Brian Thomas and Matthew Housden</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Butterworth/Heinemann</subfield><subfield code="c">c2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Chartered Institute of Marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Hier auch später erschienene, unveränderte Nachdrucke</subfield></datafield><datafield tag="600" ind1="3" ind2="4"><subfield code="a">Electronic books</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Direct marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Housden, Matthew</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.sciencedirect.com/science/book/9780750624282</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-33-BMT</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025893799</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.sciencedirect.com/science/book/9780750624282</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-33-BMT</subfield><subfield code="q">BTU_PDA_BMT_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV040914535 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:35:15Z |
| institution | BVB |
| isbn | 9780750624282 0750624280 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025893799 |
| oclc_num | 731720416 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Butterworth/Heinemann |
| record_format | marc |
| series2 | The Chartered Institute of Marketing |
| spelling | Thomas, Brian Verfasser aut Direct marketing in practice Brian Thomas and Matthew Housden New York, NY Butterworth/Heinemann c2002 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier The Chartered Institute of Marketing Hier auch später erschienene, unveränderte Nachdrucke Electronic books Direct marketing Housden, Matthew Verfasser aut http://www.sciencedirect.com/science/book/9780750624282 Verlag Volltext |
| spellingShingle | Thomas, Brian Housden, Matthew Direct marketing in practice Electronic books Direct marketing |
| title | Direct marketing in practice |
| title_auth | Direct marketing in practice |
| title_exact_search | Direct marketing in practice |
| title_full | Direct marketing in practice Brian Thomas and Matthew Housden |
| title_fullStr | Direct marketing in practice Brian Thomas and Matthew Housden |
| title_full_unstemmed | Direct marketing in practice Brian Thomas and Matthew Housden |
| title_short | Direct marketing in practice |
| title_sort | direct marketing in practice |
| topic | Electronic books Direct marketing |
| topic_facet | Electronic books Direct marketing |
| url | http://www.sciencedirect.com/science/book/9780750624282 |
| work_keys_str_mv | AT thomasbrian directmarketinginpractice AT housdenmatthew directmarketinginpractice |