The fundamentals of advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1999
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Marketing
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Inhaltsverzeichnis Volltext |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | 1 Online-Ressource (XI, 384 S. Ill., graph. Darst.) |
| ISBN: | 0750615621 |
Internformat
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Datensatz im Suchindex
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| author | Wilmshurst, John Mackay, Adrian |
| author_GND | (DE-588)136076939 |
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| edition | 2. ed. |
| format | Electronic eBook |
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| id | DE-604.BV040911957 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:35:11Z |
| institution | BVB |
| isbn | 0750615621 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025891264 |
| oclc_num | 914711537 |
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| physical | 1 Online-Ressource (XI, 384 S. Ill., graph. Darst.) |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Marketing |
| spelling | Wilmshurst, John Verfasser (DE-588)136076939 aut The fundamentals of advertising John Wilmshurst ; Adrian Mackay 2. ed. Oxford [u.a.] Butterworth-Heinemann 1999 1 Online-Ressource (XI, 384 S. Ill., graph. Darst.) txt rdacontent c rdamedia cr rdacarrier Marketing Hier auch später erschienene, unveränderte Nachdrucke Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Mackay, Adrian Verfasser aut http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=891321 The fundamentals of advertising Inhaltsverzeichnis http://www.sciencedirect.com/science/book/9780750615624 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilmshurst, John Mackay, Adrian The fundamentals of advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | The fundamentals of advertising |
| title_auth | The fundamentals of advertising |
| title_exact_search | The fundamentals of advertising |
| title_full | The fundamentals of advertising John Wilmshurst ; Adrian Mackay |
| title_fullStr | The fundamentals of advertising John Wilmshurst ; Adrian Mackay |
| title_full_unstemmed | The fundamentals of advertising John Wilmshurst ; Adrian Mackay |
| title_short | The fundamentals of advertising |
| title_sort | the fundamentals of advertising |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=891321 http://www.sciencedirect.com/science/book/9780750615624 |
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