Hispanic marketing: connecting with the new Latino consumer
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2012
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | BTU01 Inhaltsverzeichnis Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XXIV, 386 S.) Ill., graph. Darst. |
| ISBN: | 9781856177948 9780080962788 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040907022 | ||
| 003 | DE-604 | ||
| 005 | 20190312 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130322s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781856177948 |c alk. paper |9 978-1-85617-794-8 | ||
| 020 | |a 9780080962788 |9 978-0-08096-278-8 | ||
| 035 | |a (OCoLC)759805509 | ||
| 035 | |a (DE-599)BVBBV040907022 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 | ||
| 082 | 0 | |a 658.8008968073 | |
| 100 | 1 | |a Korzenny, Felipe |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Hispanic marketing |b connecting with the new Latino consumer |c Felipe Korzenny ; Betty Ann Korzenny |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2012 | |
| 300 | |a 1 Online-Ressource (XXIV, 386 S.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 653 | |a aHispanic American consumers | ||
| 653 | |a aConsumer behaviorzUnited States | ||
| 653 | |a aTarget marketingzUnited States | ||
| 700 | 1 | |a Korzenny, Betty Ann |e Verfasser |4 aut | |
| 856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/zbw/654173346.pdf |3 Inhaltsverzeichnis | |
| 856 | 4 | 0 | |u http://www.sciencedirect.com/science/book/9781856177948 |x Verlag |3 Volltext |
| 912 | |a ZDB-33-BMT | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025886428 | ||
| 966 | e | |u https://www.sciencedirect.com/book/9781856177948 |l BTU01 |p ZDB-33-BMT |q BTU_PDA_BMT_Kauf |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804150191528345600 |
|---|---|
| any_adam_object | |
| author | Korzenny, Felipe Korzenny, Betty Ann |
| author_facet | Korzenny, Felipe Korzenny, Betty Ann |
| author_role | aut aut |
| author_sort | Korzenny, Felipe |
| author_variant | f k fk b a k ba bak |
| building | Verbundindex |
| bvnumber | BV040907022 |
| collection | ZDB-33-BMT |
| ctrlnum | (OCoLC)759805509 (DE-599)BVBBV040907022 |
| dewey-full | 658.8008968073 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8008968073 |
| dewey-search | 658.8008968073 |
| dewey-sort | 3658.8008968073 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01520nmm a2200397 c 4500</leader><controlfield tag="001">BV040907022</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190312 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130322s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781856177948</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-1-85617-794-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780080962788</subfield><subfield code="9">978-0-08096-278-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)759805509</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040907022</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8008968073</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Korzenny, Felipe</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Hispanic marketing</subfield><subfield code="b">connecting with the new Latino consumer</subfield><subfield code="c">Felipe Korzenny ; Betty Ann Korzenny</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Routledge</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XXIV, 386 S.)</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">aHispanic American consumers</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">aConsumer behaviorzUnited States</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">aTarget marketingzUnited States</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Korzenny, Betty Ann</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="m">DE-601</subfield><subfield code="q">pdf/application</subfield><subfield code="u">http://www.gbv.de/dms/zbw/654173346.pdf</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.sciencedirect.com/science/book/9781856177948</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-33-BMT</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025886428</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.sciencedirect.com/book/9781856177948</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-33-BMT</subfield><subfield code="q">BTU_PDA_BMT_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV040907022 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:35:00Z |
| institution | BVB |
| isbn | 9781856177948 9780080962788 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025886428 |
| oclc_num | 759805509 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource (XXIV, 386 S.) Ill., graph. Darst. |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| spelling | Korzenny, Felipe Verfasser aut Hispanic marketing connecting with the new Latino consumer Felipe Korzenny ; Betty Ann Korzenny 2. ed. London [u.a.] Routledge 2012 1 Online-Ressource (XXIV, 386 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index aHispanic American consumers aConsumer behaviorzUnited States aTarget marketingzUnited States Korzenny, Betty Ann Verfasser aut DE-601 pdf/application http://www.gbv.de/dms/zbw/654173346.pdf Inhaltsverzeichnis http://www.sciencedirect.com/science/book/9781856177948 Verlag Volltext |
| spellingShingle | Korzenny, Felipe Korzenny, Betty Ann Hispanic marketing connecting with the new Latino consumer |
| title | Hispanic marketing connecting with the new Latino consumer |
| title_auth | Hispanic marketing connecting with the new Latino consumer |
| title_exact_search | Hispanic marketing connecting with the new Latino consumer |
| title_full | Hispanic marketing connecting with the new Latino consumer Felipe Korzenny ; Betty Ann Korzenny |
| title_fullStr | Hispanic marketing connecting with the new Latino consumer Felipe Korzenny ; Betty Ann Korzenny |
| title_full_unstemmed | Hispanic marketing connecting with the new Latino consumer Felipe Korzenny ; Betty Ann Korzenny |
| title_short | Hispanic marketing |
| title_sort | hispanic marketing connecting with the new latino consumer |
| title_sub | connecting with the new Latino consumer |
| url | http://www.gbv.de/dms/zbw/654173346.pdf http://www.sciencedirect.com/science/book/9781856177948 |
| work_keys_str_mv | AT korzennyfelipe hispanicmarketingconnectingwiththenewlatinoconsumer AT korzennybettyann hispanicmarketingconnectingwiththenewlatinoconsumer |
Es ist kein Print-Exemplar vorhanden.
Volltext öffnen