Data mining techniques: for marketing, sales, and customer relationship management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis
Wiley Pub.
c2011
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Berry's name appears first on the 2nd ed. - Includes index What is data mining and why do it? -- Data mining applications in marketing and customer relationship management -- The data mining process -- Statistics 101 : what you should know about data -- Descriptions and prediction : profiling and predictive modeling -- Data mining using classic statistical techniques -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Knowing when to worry : using survival analysis to understand customers -- Genetic algorithms and swarm intelligence -- Tell me something new : pattern discovery and data mining -- Finding islands of similarity : automatic cluster detection -- Alternative approaches to cluster detection -- Market basket analysis and association rules -- Link analysis -- Data warehousing, OLAP, analytic sandboxes, and data mining -- Building customer signatures -- Derived variables : making the data mean more -- Too much of a good thing? Techniques for reducing the number of variables -- Listen carefully to what your customers say : text mining |
| Beschreibung: | 1 Online-Ressource (xl, 847 p.) |
| ISBN: | 9780470650936 0470650931 |
Internformat
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Datensatz im Suchindex
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| author | Linoff, Gordon |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| publishDate | 2011 |
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| spelling | Linoff, Gordon Verfasser aut Data mining techniques for marketing, sales, and customer relationship management Gordon S Linoff, Michael J Berry 3rd ed Indianapolis Wiley Pub. c2011 1 Online-Ressource (xl, 847 p.) txt rdacontent c rdamedia cr rdacarrier Berry's name appears first on the 2nd ed. - Includes index What is data mining and why do it? -- Data mining applications in marketing and customer relationship management -- The data mining process -- Statistics 101 : what you should know about data -- Descriptions and prediction : profiling and predictive modeling -- Data mining using classic statistical techniques -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Knowing when to worry : using survival analysis to understand customers -- Genetic algorithms and swarm intelligence -- Tell me something new : pattern discovery and data mining -- Finding islands of similarity : automatic cluster detection -- Alternative approaches to cluster detection -- Market basket analysis and association rules -- Link analysis -- Data warehousing, OLAP, analytic sandboxes, and data mining -- Building customer signatures -- Derived variables : making the data mean more -- Too much of a good thing? Techniques for reducing the number of variables -- Listen carefully to what your customers say : text mining Datenverarbeitung Wirtschaft Data mining Marketing / Data processing Business / Data processing Marketing (DE-588)4037589-4 gnd rswk-swf Data Mining (DE-588)4428654-5 gnd rswk-swf Data-Warehouse-Konzept (DE-588)4406462-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Electronic books Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Data Mining (DE-588)4428654-5 s 1\p DE-604 Data-Warehouse-Konzept (DE-588)4406462-7 s 2\p DE-604 Berry, Micahel J. A. Sonstige oth http://proquest.tech.safaribooksonline.de/9780470650936 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Linoff, Gordon Data mining techniques for marketing, sales, and customer relationship management Datenverarbeitung Wirtschaft Data mining Marketing / Data processing Business / Data processing Marketing (DE-588)4037589-4 gnd Data Mining (DE-588)4428654-5 gnd Data-Warehouse-Konzept (DE-588)4406462-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4428654-5 (DE-588)4406462-7 (DE-588)4236865-0 |
| title | Data mining techniques for marketing, sales, and customer relationship management |
| title_auth | Data mining techniques for marketing, sales, and customer relationship management |
| title_exact_search | Data mining techniques for marketing, sales, and customer relationship management |
| title_full | Data mining techniques for marketing, sales, and customer relationship management Gordon S Linoff, Michael J Berry |
| title_fullStr | Data mining techniques for marketing, sales, and customer relationship management Gordon S Linoff, Michael J Berry |
| title_full_unstemmed | Data mining techniques for marketing, sales, and customer relationship management Gordon S Linoff, Michael J Berry |
| title_short | Data mining techniques |
| title_sort | data mining techniques for marketing sales and customer relationship management |
| title_sub | for marketing, sales, and customer relationship management |
| topic | Datenverarbeitung Wirtschaft Data mining Marketing / Data processing Business / Data processing Marketing (DE-588)4037589-4 gnd Data Mining (DE-588)4428654-5 gnd Data-Warehouse-Konzept (DE-588)4406462-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Datenverarbeitung Wirtschaft Data mining Marketing / Data processing Business / Data processing Marketing Data Mining Data-Warehouse-Konzept Kundenmanagement |
| url | http://proquest.tech.safaribooksonline.de/9780470650936 |
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