Cult of analytics: driving online marketing strategies using Web analytics
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier/Butterworth-Heinemann
2009
|
| Edition: | 1. ed. |
| Series: | E-marketing essentials
|
| Subjects: | |
| Online Access: | BTU01 Volltext |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781856176118 1856176118 9780080885179 0080885179 |
Staff View
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| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / Multilevel | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Mail Order | |
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| 650 | 4 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV040896734 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:50Z |
| institution | BVB |
| isbn | 9781856176118 1856176118 9780080885179 0080885179 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025876286 |
| oclc_num | 731721387 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| series2 | E-marketing essentials |
| spelling | Jackson, Steve 1945- Verfasser (DE-588)13151864X aut Cult of analytics driving online marketing strategies using Web analytics Steve Jackson 1. ed. Amsterdam [u.a.] Elsevier/Butterworth-Heinemann 2009 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier E-marketing essentials Includes index Electronic books Wirtschaft Internet marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing http://www.sciencedirect.com/science/book/9781856176118 Verlag Volltext |
| spellingShingle | Jackson, Steve 1945- Cult of analytics driving online marketing strategies using Web analytics Electronic books Wirtschaft Internet marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
| title | Cult of analytics driving online marketing strategies using Web analytics |
| title_auth | Cult of analytics driving online marketing strategies using Web analytics |
| title_exact_search | Cult of analytics driving online marketing strategies using Web analytics |
| title_full | Cult of analytics driving online marketing strategies using Web analytics Steve Jackson |
| title_fullStr | Cult of analytics driving online marketing strategies using Web analytics Steve Jackson |
| title_full_unstemmed | Cult of analytics driving online marketing strategies using Web analytics Steve Jackson |
| title_short | Cult of analytics |
| title_sort | cult of analytics driving online marketing strategies using web analytics |
| title_sub | driving online marketing strategies using Web analytics |
| topic | Electronic books Wirtschaft Internet marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
| topic_facet | Electronic books Wirtschaft Internet marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
| url | http://www.sciencedirect.com/science/book/9781856176118 |
| work_keys_str_mv | AT jacksonsteve cultofanalyticsdrivingonlinemarketingstrategiesusingwebanalytics |