Cult of analytics: driving online marketing strategies using Web analytics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier/Butterworth-Heinemann
2009
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | E-marketing essentials
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781856176118 1856176118 9780080885179 0080885179 |
Internformat
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| 100 | 1 | |a Jackson, Steve |d 1945- |e Verfasser |0 (DE-588)13151864X |4 aut | |
| 245 | 1 | 0 | |a Cult of analytics |b driving online marketing strategies using Web analytics |c Steve Jackson |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier/Butterworth-Heinemann |c 2009 | |
| 300 | |a 1 Online-Ressource | ||
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| 490 | 0 | |a E-marketing essentials | |
| 500 | |a Includes index | ||
| 600 | 3 | 4 | |a Electronic books |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Web usage mining | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / Multilevel | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Mail Order | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / Direct | |
| 650 | 4 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | |
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Datensatz im Suchindex
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| author | Jackson, Steve 1945- |
| author_GND | (DE-588)13151864X |
| author_facet | Jackson, Steve 1945- |
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| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
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| id | DE-604.BV040896734 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:50Z |
| institution | BVB |
| isbn | 9781856176118 1856176118 9780080885179 0080885179 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025876286 |
| oclc_num | 731721387 |
| open_access_boolean | |
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| physical | 1 Online-Ressource |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| series2 | E-marketing essentials |
| spelling | Jackson, Steve 1945- Verfasser (DE-588)13151864X aut Cult of analytics driving online marketing strategies using Web analytics Steve Jackson 1. ed. Amsterdam [u.a.] Elsevier/Butterworth-Heinemann 2009 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier E-marketing essentials Includes index Electronic books Wirtschaft Internet marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing http://www.sciencedirect.com/science/book/9781856176118 Verlag Volltext |
| spellingShingle | Jackson, Steve 1945- Cult of analytics driving online marketing strategies using Web analytics Electronic books Wirtschaft Internet marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
| title | Cult of analytics driving online marketing strategies using Web analytics |
| title_auth | Cult of analytics driving online marketing strategies using Web analytics |
| title_exact_search | Cult of analytics driving online marketing strategies using Web analytics |
| title_full | Cult of analytics driving online marketing strategies using Web analytics Steve Jackson |
| title_fullStr | Cult of analytics driving online marketing strategies using Web analytics Steve Jackson |
| title_full_unstemmed | Cult of analytics driving online marketing strategies using Web analytics Steve Jackson |
| title_short | Cult of analytics |
| title_sort | cult of analytics driving online marketing strategies using web analytics |
| title_sub | driving online marketing strategies using Web analytics |
| topic | Electronic books Wirtschaft Internet marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
| topic_facet | Electronic books Wirtschaft Internet marketing Web usage mining BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |
| url | http://www.sciencedirect.com/science/book/9781856176118 |
| work_keys_str_mv | AT jacksonsteve cultofanalyticsdrivingonlinemarketingstrategiesusingwebanalytics |