Hey, Whipple, squeeze this!: the classic guide to creating great advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2012
|
| Ausgabe: | 4th ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"-- |
| Beschreibung: | 1 Online-Ressource (xiii, 386 p.) |
| ISBN: | 9781118101339 9781118223833 |
Internformat
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| 082 | 0 | |a 659.13/2 |2 23 | |
| 100 | 1 | |a Sullivan, Luke |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Hey, Whipple, squeeze this! |b the classic guide to creating great advertising |c by Luke Sullivan ; with Sam Bennett |
| 250 | |a 4th ed | ||
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2012 | |
| 300 | |a 1 Online-Ressource (xiii, 386 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"-- | ||
| 533 | |a Online-Ausgabe |n Available via World Wide Web | ||
| 650 | 4 | |a Advertising copy | |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Anzeigenwerbung |0 (DE-588)4112549-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kreativitätstraining |0 (DE-588)4165555-2 |2 gnd |9 rswk-swf |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Bennett, Sam |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Reproduktion von |a Sullivan, Luke |t Hey, Whipple, squeeze this! |d 2012 |
| 912 | |a ZDB-38-EBR | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025867831 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804150169704333312 |
|---|---|
| any_adam_object | |
| author | Sullivan, Luke |
| author_facet | Sullivan, Luke |
| author_role | aut |
| author_sort | Sullivan, Luke |
| author_variant | l s ls |
| building | Verbundindex |
| bvnumber | BV040888129 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)785779876 (DE-599)BVBBV040888129 |
| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th ed |
| format | Electronic eBook |
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| id | DE-604.BV040888129 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:39Z |
| institution | BVB |
| isbn | 9781118101339 9781118223833 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025867831 |
| oclc_num | 785779876 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xiii, 386 p.) |
| psigel | ZDB-38-EBR |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Sullivan, Luke Verfasser aut Hey, Whipple, squeeze this! the classic guide to creating great advertising by Luke Sullivan ; with Sam Bennett 4th ed Hoboken, N.J. Wiley 2012 1 Online-Ressource (xiii, 386 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"-- Online-Ausgabe Available via World Wide Web Advertising copy Werbesprache (DE-588)4065535-0 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Kreativitätstraining (DE-588)4165555-2 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Anzeigenwerbung (DE-588)4112549-6 s Kreativitätstraining (DE-588)4165555-2 s 1\p DE-604 Bennett, Sam Sonstige oth Reproduktion von Sullivan, Luke Hey, Whipple, squeeze this! 2012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sullivan, Luke Hey, Whipple, squeeze this! the classic guide to creating great advertising Advertising copy Werbesprache (DE-588)4065535-0 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Kreativitätstraining (DE-588)4165555-2 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4112549-6 (DE-588)4165555-2 |
| title | Hey, Whipple, squeeze this! the classic guide to creating great advertising |
| title_auth | Hey, Whipple, squeeze this! the classic guide to creating great advertising |
| title_exact_search | Hey, Whipple, squeeze this! the classic guide to creating great advertising |
| title_full | Hey, Whipple, squeeze this! the classic guide to creating great advertising by Luke Sullivan ; with Sam Bennett |
| title_fullStr | Hey, Whipple, squeeze this! the classic guide to creating great advertising by Luke Sullivan ; with Sam Bennett |
| title_full_unstemmed | Hey, Whipple, squeeze this! the classic guide to creating great advertising by Luke Sullivan ; with Sam Bennett |
| title_short | Hey, Whipple, squeeze this! |
| title_sort | hey whipple squeeze this the classic guide to creating great advertising |
| title_sub | the classic guide to creating great advertising |
| topic | Advertising copy Werbesprache (DE-588)4065535-0 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Kreativitätstraining (DE-588)4165555-2 gnd |
| topic_facet | Advertising copy Werbesprache Anzeigenwerbung Kreativitätstraining |
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