Intellectual property in the managerial portfolio: its creation, development, and protection
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: O'Connor, Thomas S. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2012
Ausgabe:1st ed
Schriftenreihe:2012 digital library
Strategic management collection
Schlagworte:
Beschreibung:Part of: 2012 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader
Includes bibliographical references and index
Intellectual property rights have been a part of the American pantheon of types of property rights since the very beginning of the nation, but using the term "intellectual property rights" to describe property rights is a new phenomenon dating back to the second half of the twentieth century. The need for intellectual property rights protection became extremely important and distinctly more difficult at that time as new technologies made it possible for unscrupulous "intellectual property pirates" to purloin, steal, or otherwise make off with the intellectual property of the unaware. This book introduces the reader to the underlying logic of intellectual property rights, how one can acquire them, why they exist, the benefits derived from their ownership, and how they can be protected from unscrupulous persons. Legal and common sense alternatives that provide the keys to protection are outlined and instructions on their use are revealed
Beschreibung:1 electronic text (xii, 154 p.)
ISBN:9781606493557
9781606493540

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