The edge: 50 tips from brands that lead
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | XII, 269 S. Ill., graph. Darst. |
| ISBN: | 9780230342248 |
Internformat
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| 245 | 1 | 0 | |a The edge |b 50 tips from brands that lead |c Allen P. Adamson |
| 250 | |a 1. publ. | ||
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| 300 | |a XII, 269 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
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| adam_text | THE EDGE
/ ADAMSON, ALLEN P.
: C2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
TO HAVE AN EDGE, A BRAND HAS TO BE DIFFERENT, RELEVANT, AND HAVE ENERGY
TO HAVE AN EDGE, A BRAND MUST START WITH A SIMPLE IDEA BASED ON WHO
AND WHY, NOT JUST WHAT AND HOW
TO HAVE AN EDGE, A BRAND S CUSTOMERS MUST TELL ITS STORY
TO HAVE AN EDGE, A BRAND S CUSTOMERS SHOULD WANT TO TELL ITS STORY
TO HAVE AN EDGE, GEAR UP FOR A MARATHON, NOT A SPRINT
TO HAVE AN EDGE, A BRAND MUST KNOW WHERE IT CAN PLAY AND WIN.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-search | 658.8/27 |
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9780230342248 |
| language | English |
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| spelling | Adamson, Allen P. Verfasser aut The edge 50 tips from brands that lead Allen P. Adamson 1. publ. New York, NY Palgrave Macmillan 2013 XII, 269 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index. Product management Branding (Marketing) LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025861033&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Adamson, Allen P. The edge 50 tips from brands that lead Product management Branding (Marketing) |
| title | The edge 50 tips from brands that lead |
| title_auth | The edge 50 tips from brands that lead |
| title_exact_search | The edge 50 tips from brands that lead |
| title_full | The edge 50 tips from brands that lead Allen P. Adamson |
| title_fullStr | The edge 50 tips from brands that lead Allen P. Adamson |
| title_full_unstemmed | The edge 50 tips from brands that lead Allen P. Adamson |
| title_short | The edge |
| title_sort | the edge 50 tips from brands that lead |
| title_sub | 50 tips from brands that lead |
| topic | Product management Branding (Marketing) |
| topic_facet | Product management Branding (Marketing) |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025861033&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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