Verfügbarkeit: Advances in Communication Research to Reduce Childhood Obesity

Advances in Communication Research to Reduce Childhood Obesity:

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Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, NY [u.a.] Springer 2013
Schlagworte:	Kind Fettsucht
Online-Zugang:	UBR01 Volltext Abstract
Beschreibung:	Lizenzpflichtig
Beschreibung:	1 Online-Ressource
ISBN:	9781461455103 9781461455110
DOI:	10.1007/978-1-4614-5511-0

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Datensatz im Suchindex

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adam_text	ADVANCES IN COMMUNICATION RESEARCH TO REDUCE CHILDHOOD OBESITY / : 2013 ABSTRACT / INHALTSTEXT LIMITED-EDITION FLAVOR PROMOTIONS. POP-UPS ON THE NET. JUNK FOOD BLOGS. CEREAL ADS IN CARTOON SHOWS. BETWEEN TRADITIONAL AND EMERGING MEDIA, TODAY S YOUTH ARE EXPOSED TO MORE ADVERTISEMENTS FOR FOOD AND BEVERAGES THAN EVER AND, UNFORTUNATELY, THE RISING NUMBER OF OVERWEIGHT AND OBESE CHILDREN AND TEENAGERS REFLECTS THIS, AS DO THE ALARMING RATES OF WEIGHT-RELATED DISEASE AMONG YOUNG PEOPLE. ADVANCES IN COMMUNICATION RESEARCHTO REDUCE CHILDHOOD OBESITYFOCUSES NOT ONLY ON THE POWER OF MEDIA IN DRIVING FOOD CHOICES IN YOUTH, BUT HOW THESE SAME MEDIA MAY BE HARNESSED IN REVERSING THE OBESITY EPIDEMIC. SPANNING PSYCHOLOGY, MARKETING, AND POLICY, THE BOOK EXPLORES THE RANGE OF ADVERTISING STRATEGIES TARGETING YOUNG PEOPLE, SALIENT TECHNOLOGICAL INNOVATIONS, FOOD INDUSTRY RESPONSES TO RECENT POLICY INITIATIVES, AND ISSUES CONCERNING GROUPS WHO ARE AT GREATER RISK SUCH AS MINORS FROM LOWER-INCOME HOUSEHOLDS WHO ARE OFTEN FACED WITH FOOD INSECURITY AND POOR NUTRITION, WHICH TYPICALLY IMPACT COMMUNITIES OF COLOR, AND PRE-TEENS. ITS FOCUS ON THE MULTIPLE LEVELS OF COMMUNICATION ACROSS THESE CONCERNS OFFERS READERS IMPORTANT INSIGHTS INTO BOTH THE SCOPE OF THE PROBLEM AND THE OPPORTUNITIES FOR SOLUTIONS. INCLUDED IN THE COVERAGE: THE STRATEGIC NATURE OF MARKETING TO CHILDREN AND ADOLESCENTS BY FOOD AND BEVERAGE COMPANIES. THE ROLE OF SCHOOLS IN FOOD AND BEVERAGE MARKETING. A MULTI-METHOD STUDY OF HOW YOUTH PERCEIVE ANDEVALUATE FOOD ADVERTISING. FIRST AMENDMENT IMPLICATIONS FOR COMBATING OBESITY THROUGH REGULATION OF ADVERTISING. TARGETED MARKETING OF JUNK FOOD TO MINORITY YOUTH: COMMUNITIES FIGHT BACK. LEVERAGING INDUSTRY EFFORTS TO FIGHT CHILDHOOD OBESITY. ADVANCES IN COMMUNICATION RESEARCH TO REDUCE CHILDHOOD OBESITYIS THOUGHT- AND ACTION-PROVOKING READING FOR APPLIED RESEARCHERS IN PUBLIC HEALTH, HEALTH PROMOTION, HEALTH PSYCHOLOGY, MATERNAL AND CHILD HEALTH, OBESITY EPIDEMIOLOGY, HEALTH MARKETING, AND HEALTH EDUCATION DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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discipline	Medizin
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spelling	Advances in Communication Research to Reduce Childhood Obesity Jerome D. Williams ... eds. New York, NY [u.a.] Springer 2013 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Lizenzpflichtig Kind (DE-588)4030550-8 gnd rswk-swf Fettsucht (DE-588)4016953-4 gnd rswk-swf Fettsucht (DE-588)4016953-4 s Kind (DE-588)4030550-8 s DE-604 Williams, Jerome D. Sonstige oth https://doi.org/10.1007/978-1-4614-5511-0 Verlag Volltext Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025860923&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Abstract
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subject_GND	(DE-588)4030550-8 (DE-588)4016953-4
title	Advances in Communication Research to Reduce Childhood Obesity
title_auth	Advances in Communication Research to Reduce Childhood Obesity
title_exact_search	Advances in Communication Research to Reduce Childhood Obesity
title_full	Advances in Communication Research to Reduce Childhood Obesity Jerome D. Williams ... eds.
title_fullStr	Advances in Communication Research to Reduce Childhood Obesity Jerome D. Williams ... eds.
title_full_unstemmed	Advances in Communication Research to Reduce Childhood Obesity Jerome D. Williams ... eds.
title_short	Advances in Communication Research to Reduce Childhood Obesity
title_sort	advances in communication research to reduce childhood obesity
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topic_facet	Kind Fettsucht
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