Marketing communications in tourism and hospitality: concepts, strategies and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Butterworth-Heinemann
2009
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Hospitality, leisure and tourism
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | 1 Online-Ressource (XX, 300 S.) Ill., graph. Darst. |
| ISBN: | 9780750682770 |
Internformat
MARC
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| 035 | |a (OCoLC)612085393 | ||
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| 100 | 1 | |a MacCabe, Scott |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing communications in tourism and hospitality |b concepts, strategies and cases |c Scott McCabe |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Butterworth-Heinemann |c 2009 | |
| 300 | |a 1 Online-Ressource (XX, 300 S.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Hospitality, leisure and tourism | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Communication in marketing |v Cases | |
| 650 | 4 | |a Hospitality industry |x Marketing | |
| 650 | 4 | |a Hospitality industry |x Marketing |v Cases | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 4 | |a Tourism |x Marketing |v Cases | |
| 650 | 0 | 7 | |a Gastgewerbe |0 (DE-588)4259231-8 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804150157944553472 |
|---|---|
| any_adam_object | |
| author | MacCabe, Scott |
| author_facet | MacCabe, Scott |
| author_role | aut |
| author_sort | MacCabe, Scott |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | BV040876749 |
| collection | ZDB-33-BMT |
| ctrlnum | (OCoLC)612085393 (DE-599)BVBBV040876749 |
| dewey-full | 910.688 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.688 |
| dewey-search | 910.688 |
| dewey-sort | 3910.688 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| edition | 1. ed. |
| format | Electronic eBook |
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| id | DE-604.BV040876749 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:34:28Z |
| institution | BVB |
| isbn | 9780750682770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025856606 |
| oclc_num | 612085393 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource (XX, 300 S.) Ill., graph. Darst. |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Hospitality, leisure and tourism |
| spelling | MacCabe, Scott Verfasser aut Marketing communications in tourism and hospitality concepts, strategies and cases Scott McCabe 1. ed. Amsterdam [u.a.] Butterworth-Heinemann 2009 1 Online-Ressource (XX, 300 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Hospitality, leisure and tourism Communication in marketing Communication in marketing Cases Hospitality industry Marketing Hospitality industry Marketing Cases Tourism Marketing Tourism Marketing Cases Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Gastgewerbe (DE-588)4259231-8 s http://www.sciencedirect.com/science/book/9780750682770 Verlag Volltext |
| spellingShingle | MacCabe, Scott Marketing communications in tourism and hospitality concepts, strategies and cases Communication in marketing Communication in marketing Cases Hospitality industry Marketing Hospitality industry Marketing Cases Tourism Marketing Tourism Marketing Cases Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4037589-4 (DE-588)4018406-7 |
| title | Marketing communications in tourism and hospitality concepts, strategies and cases |
| title_auth | Marketing communications in tourism and hospitality concepts, strategies and cases |
| title_exact_search | Marketing communications in tourism and hospitality concepts, strategies and cases |
| title_full | Marketing communications in tourism and hospitality concepts, strategies and cases Scott McCabe |
| title_fullStr | Marketing communications in tourism and hospitality concepts, strategies and cases Scott McCabe |
| title_full_unstemmed | Marketing communications in tourism and hospitality concepts, strategies and cases Scott McCabe |
| title_short | Marketing communications in tourism and hospitality |
| title_sort | marketing communications in tourism and hospitality concepts strategies and cases |
| title_sub | concepts, strategies and cases |
| topic | Communication in marketing Communication in marketing Cases Hospitality industry Marketing Hospitality industry Marketing Cases Tourism Marketing Tourism Marketing Cases Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Communication in marketing Communication in marketing Cases Hospitality industry Marketing Hospitality industry Marketing Cases Tourism Marketing Tourism Marketing Cases Gastgewerbe Marketing Tourismus |
| url | http://www.sciencedirect.com/science/book/9780750682770 |
| work_keys_str_mv | AT maccabescott marketingcommunicationsintourismandhospitalityconceptsstrategiesandcases |