Designing brand identity: an essential guide for the whole branding team
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons, Inc.
2013
|
| Ausgabe: | 4th ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- |
| Beschreibung: | 1 Online-Ressource (x, 325 p.) |
| ISBN: | 9781118099209 9781118418741 |
Internformat
MARC
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| 245 | 1 | 0 | |a Designing brand identity |b an essential guide for the whole branding team |c Alina Wheeler |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons, Inc. |c 2013 | |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- | ||
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Datensatz im Suchindex
| _version_ | 1804150155490885632 |
|---|---|
| any_adam_object | |
| author | Wheeler, Alina 1948- |
| author_GND | (DE-588)137832362 |
| author_facet | Wheeler, Alina 1948- |
| author_role | aut |
| author_sort | Wheeler, Alina 1948- |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV040870156 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)794306432 (DE-599)BVBBV040870156 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th ed. |
| format | Electronic eBook |
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| id | DE-604.BV040870156 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:26Z |
| institution | BVB |
| isbn | 9781118099209 9781118418741 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025850046 |
| oclc_num | 794306432 |
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| physical | 1 Online-Ressource (x, 325 p.) |
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| publishDate | 2013 |
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| spelling | Wheeler, Alina 1948- Verfasser (DE-588)137832362 aut Designing brand identity an essential guide for the whole branding team Alina Wheeler 4th ed. Hoboken, N.J. John Wiley & Sons, Inc. 2013 1 Online-Ressource (x, 325 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Online-Ausgabe Available via World Wide Web Brand name products Branding (Marketing) Trademarks / Design Advertising / Brand name products Design (DE-588)4011510-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Marketing (DE-588)4037589-4 s Markenname (DE-588)4114513-6 s Werbung (DE-588)4065541-6 s 1\p DE-604 Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s 2\p DE-604 Marke (DE-588)4074577-6 s Industriedesign (DE-588)4072788-9 s 3\p DE-604 Design (DE-588)4011510-0 s 4\p DE-604 Reproduktion von Wheeler, Alina, 1948- Designing brand identity 2013 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wheeler, Alina 1948- Designing brand identity an essential guide for the whole branding team Brand name products Branding (Marketing) Trademarks / Design Advertising / Brand name products Design (DE-588)4011510-0 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Industriedesign (DE-588)4072788-9 gnd Markenartikel (DE-588)4037584-5 gnd Markenname (DE-588)4114513-6 gnd Marke (DE-588)4074577-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4011510-0 (DE-588)4037589-4 (DE-588)4144679-3 (DE-588)4136439-9 (DE-588)4072788-9 (DE-588)4037584-5 (DE-588)4114513-6 (DE-588)4074577-6 (DE-588)4065541-6 |
| title | Designing brand identity an essential guide for the whole branding team |
| title_auth | Designing brand identity an essential guide for the whole branding team |
| title_exact_search | Designing brand identity an essential guide for the whole branding team |
| title_full | Designing brand identity an essential guide for the whole branding team Alina Wheeler |
| title_fullStr | Designing brand identity an essential guide for the whole branding team Alina Wheeler |
| title_full_unstemmed | Designing brand identity an essential guide for the whole branding team Alina Wheeler |
| title_short | Designing brand identity |
| title_sort | designing brand identity an essential guide for the whole branding team |
| title_sub | an essential guide for the whole branding team |
| topic | Brand name products Branding (Marketing) Trademarks / Design Advertising / Brand name products Design (DE-588)4011510-0 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Industriedesign (DE-588)4072788-9 gnd Markenartikel (DE-588)4037584-5 gnd Markenname (DE-588)4114513-6 gnd Marke (DE-588)4074577-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Brand name products Branding (Marketing) Trademarks / Design Advertising / Brand name products Design Marketing Markenpolitik Markenimage Industriedesign Markenartikel Markenname Marke Werbung |
| work_keys_str_mv | AT wheeleralina designingbrandidentityanessentialguideforthewholebrandingteam |