Sage brief guide to marketing ethics:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
2012
|
| Schlagworte: | |
| Beschreibung: | "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (viii, 218 p) |
| ISBN: | 9781412995146 9781452263915 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040869259 | ||
| 003 | DE-604 | ||
| 005 | 20141106 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130311s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781412995146 |c Print |9 978-1-4129-9514-6 | ||
| 020 | |a 9781452263915 |c Online |9 978-1-4522-6391-5 | ||
| 035 | |a (OCoLC)808077187 | ||
| 035 | |a (DE-599)BVBBV040869259 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 | ||
| 082 | 0 | |a 174/.4 |2 22 | |
| 245 | 1 | 0 | |a Sage brief guide to marketing ethics |
| 246 | 1 | 3 | |a Marketing ethics |
| 264 | 1 | |a Los Angeles |b SAGE |c 2012 | |
| 300 | |a 1 Online-Ressource (viii, 218 p) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover | ||
| 500 | |a Includes bibliographical references | ||
| 533 | |a Online-Ausgabe |n Available via World Wide Web | ||
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Marketing / Moral and ethical aspects | |
| 650 | 4 | |a Business ethics | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensethik |0 (DE-588)4202404-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Unternehmensethik |0 (DE-588)4202404-3 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Shaw, Lisa |4 edt | |
| 776 | 0 | 8 | |i Reproduktion von |t Sage brief guide to marketing ethics |d 2012 |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q UER_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025849149 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804150155331502080 |
|---|---|
| any_adam_object | |
| author2 | Shaw, Lisa |
| author2_role | edt |
| author2_variant | l s ls |
| author_facet | Shaw, Lisa |
| building | Verbundindex |
| bvnumber | BV040869259 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)808077187 (DE-599)BVBBV040869259 |
| dewey-full | 174/.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01718nmm a2200469zc 4500</leader><controlfield tag="001">BV040869259</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20141106 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130311s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781412995146</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-4129-9514-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452263915</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4522-6391-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)808077187</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040869259</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">174/.4</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sage brief guide to marketing ethics</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Marketing ethics</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles</subfield><subfield code="b">SAGE</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (viii, 218 p)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Online-Ausgabe</subfield><subfield code="n">Available via World Wide Web</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ethik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Moral and ethical aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business ethics</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensethik</subfield><subfield code="0">(DE-588)4202404-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Unternehmensethik</subfield><subfield code="0">(DE-588)4202404-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shaw, Lisa</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Reproduktion von</subfield><subfield code="t">Sage brief guide to marketing ethics</subfield><subfield code="d">2012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UER_PDA_EBR_Kauf</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025849149</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV040869259 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:26Z |
| institution | BVB |
| isbn | 9781412995146 9781452263915 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025849149 |
| oclc_num | 808077187 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 1 Online-Ressource (viii, 218 p) |
| psigel | ZDB-38-EBR UER_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | SAGE |
| record_format | marc |
| spelling | Sage brief guide to marketing ethics Marketing ethics Los Angeles SAGE 2012 1 Online-Ressource (viii, 218 p) txt rdacontent c rdamedia cr rdacarrier "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover Includes bibliographical references Online-Ausgabe Available via World Wide Web Ethik Marketing / Moral and ethical aspects Business ethics Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmensethik (DE-588)4202404-3 s 1\p DE-604 Shaw, Lisa edt Reproduktion von Sage brief guide to marketing ethics 2012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sage brief guide to marketing ethics Ethik Marketing / Moral and ethical aspects Business ethics Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4202404-3 |
| title | Sage brief guide to marketing ethics |
| title_alt | Marketing ethics |
| title_auth | Sage brief guide to marketing ethics |
| title_exact_search | Sage brief guide to marketing ethics |
| title_full | Sage brief guide to marketing ethics |
| title_fullStr | Sage brief guide to marketing ethics |
| title_full_unstemmed | Sage brief guide to marketing ethics |
| title_short | Sage brief guide to marketing ethics |
| title_sort | sage brief guide to marketing ethics |
| topic | Ethik Marketing / Moral and ethical aspects Business ethics Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd |
| topic_facet | Ethik Marketing / Moral and ethical aspects Business ethics Marketing Unternehmensethik |
| work_keys_str_mv | AT shawlisa sagebriefguidetomarketingethics AT shawlisa marketingethics |