You are the brand:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Brunswick, NJ
Rutgers University Press
c2011
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (xiv, 234 p) |
| ISBN: | 0813550424 9780813550428 9780813550718 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040868293 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130311s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 0813550424 |9 0-8135-5042-4 | ||
| 020 | |a 9780813550428 |9 978-0-8135-5042-8 | ||
| 020 | |a 9780813550718 |9 978-0-8135-5071-8 | ||
| 035 | |a (OCoLC)775872915 | ||
| 035 | |a (DE-599)BVBBV040868293 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/27 |2 22 | |
| 100 | 1 | |a Adubato, Steve |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a You are the brand |c Steve Adubato |
| 264 | 1 | |a New Brunswick, NJ |b Rutgers University Press |c c2011 | |
| 300 | |a 1 Online-Ressource (xiv, 234 p) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 533 | |a Online-Ausgabe |n Available via World Wide Web | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Branding (Marketing) / Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 776 | 0 | 8 | |i Reproduktion von |a Adubato, Steve |t You are the brand |d c2011 |
| 912 | |a ZDB-38-EBR | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025848183 | ||
Datensatz im Suchindex
| _version_ | 1804150155045240832 |
|---|---|
| any_adam_object | |
| author | Adubato, Steve |
| author_facet | Adubato, Steve |
| author_role | aut |
| author_sort | Adubato, Steve |
| author_variant | s a sa |
| building | Verbundindex |
| bvnumber | BV040868293 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)775872915 (DE-599)BVBBV040868293 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01200nmm a2200361zc 4500</leader><controlfield tag="001">BV040868293</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">130311s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0813550424</subfield><subfield code="9">0-8135-5042-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780813550428</subfield><subfield code="9">978-0-8135-5042-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780813550718</subfield><subfield code="9">978-0-8135-5071-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)775872915</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040868293</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Adubato, Steve</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">You are the brand</subfield><subfield code="c">Steve Adubato</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Brunswick, NJ</subfield><subfield code="b">Rutgers University Press</subfield><subfield code="c">c2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiv, 234 p)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Online-Ausgabe</subfield><subfield code="n">Available via World Wide Web</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing) / Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Reproduktion von</subfield><subfield code="a">Adubato, Steve</subfield><subfield code="t">You are the brand</subfield><subfield code="d">c2011</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025848183</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040868293 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:25Z |
| institution | BVB |
| isbn | 0813550424 9780813550428 9780813550718 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025848183 |
| oclc_num | 775872915 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xiv, 234 p) |
| psigel | ZDB-38-EBR |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Rutgers University Press |
| record_format | marc |
| spelling | Adubato, Steve Verfasser aut You are the brand Steve Adubato New Brunswick, NJ Rutgers University Press c2011 1 Online-Ressource (xiv, 234 p) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Online-Ausgabe Available via World Wide Web Branding (Marketing) Branding (Marketing) / Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Reproduktion von Adubato, Steve You are the brand c2011 |
| spellingShingle | Adubato, Steve You are the brand Branding (Marketing) Branding (Marketing) / Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | You are the brand |
| title_auth | You are the brand |
| title_exact_search | You are the brand |
| title_full | You are the brand Steve Adubato |
| title_fullStr | You are the brand Steve Adubato |
| title_full_unstemmed | You are the brand Steve Adubato |
| title_short | You are the brand |
| title_sort | you are the brand |
| topic | Branding (Marketing) Branding (Marketing) / Case studies |
| topic_facet | Branding (Marketing) Branding (Marketing) / Case studies Fallstudiensammlung |
| work_keys_str_mv | AT adubatosteve youarethebrand |