Trade promotion strategies best practices:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
c2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | International business collection
|
| Schlagworte: | |
| Beschreibung: | Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader Includes bibliographical references (p. 195-199) and index Globalization has revolutionized how trade is conducted. New opportunities have been created, coupled with higher risks and increased competition. Firms involved in international trade have had to adapt to a rapidly changing global environment to remain competitive. To assist export-oriented enterprises, particularly small and medium ones, national trade promotion organizations have developed innovative strategies and incentives. Strategic considerations in trade promotion are examined in part I, while the national trade promotion initiatives considered most effective have been selected and presented as cases in parts II and III. Throughout the book, readers are provided with the best available practices and explanations of how a select group of trade promotion organizations have become relevant partners to their export-oriented enterprises |
| Beschreibung: | 1 electronic text (xii, 210 p.) |
| ISBN: | 9781606492307 9781606492291 |
Internformat
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| 100 | 1 | |a Borgeon, Michel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Trade promotion strategies best practices |c Michel Borgeon and Claude Cellich |
| 250 | |a 1st ed | ||
| 264 | 1 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c c2012 | |
| 300 | |a 1 electronic text (xii, 210 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a International business collection | |
| 500 | |a Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader | ||
| 500 | |a Includes bibliographical references (p. 195-199) and index | ||
| 500 | |a Globalization has revolutionized how trade is conducted. New opportunities have been created, coupled with higher risks and increased competition. Firms involved in international trade have had to adapt to a rapidly changing global environment to remain competitive. To assist export-oriented enterprises, particularly small and medium ones, national trade promotion organizations have developed innovative strategies and incentives. Strategic considerations in trade promotion are examined in part I, while the national trade promotion initiatives considered most effective have been selected and presented as cases in parts II and III. Throughout the book, readers are provided with the best available practices and explanations of how a select group of trade promotion organizations have become relevant partners to their export-oriented enterprises | ||
| 505 | 0 | |a List of abbreviations -- Preface -- Introduction -- Part I. Trade promotion principles and review of key strategic functions -- 1. Why develop trade promotion strategies, and who is concerned? -- 2. Defining trade promotion and strategic goals -- 3. Setting up the process of trade promotion strategy: export development and export promotion -- 4. Competitiveness issues are defined at the national level -- 5. The competitiveness scheme in the context of trade promotion strategies -- 6. Key components for successful promotion activities -- 7. Trade promotion and budget allocation -- 8. The exporter profile: making exporting a core business -- 9. Trade representation abroad: a key component of trade promotion strategy -- 10. Evaluation practices -- Conclusion. The future of trade promotion -- Part II. Best practices: tools, functional cases, and sectoral cases -- Case 1. Identifying and finding markets for trade promotion: websites and trade statistics/market analysis tools -- Case 2. Market analysis tools in the context of Mexican foreign trade -- Case 3. Functional analysis: the United Kingdom Trade and Investment Board (UKTI) and client satisfaction -- Case 4. Fair trade: reversing the trends through trademarks, labeling, and alternative channels -- Part III. National trade promotion cases -- Case 5. Australia: the Australian trade promotion environment -- Case 6. Canada: an integrated and decentralized range of trade promotion services and tools -- Case 7. Mauritius: a success story -- Case 8. Taiwan: integrating a multipurpose infrastructure and focusing on trading services -- Case 9. United States: trade promotion policy -- Appendix. International trade organizations and national trade promotion organizations on the web -- Notes -- References -- Index | |
| 650 | 4 | |a Foreign trade promotion | |
| 700 | 1 | |a Cellich, Claude |e Sonstige |4 oth | |
| 912 | |a ZDB-38-EBR | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025848059 | ||
Datensatz im Suchindex
| _version_ | 1804150155015880704 |
|---|---|
| any_adam_object | |
| author | Borgeon, Michel |
| author_facet | Borgeon, Michel |
| author_role | aut |
| author_sort | Borgeon, Michel |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV040868169 |
| collection | ZDB-38-EBR |
| contents | List of abbreviations -- Preface -- Introduction -- Part I. Trade promotion principles and review of key strategic functions -- 1. Why develop trade promotion strategies, and who is concerned? -- 2. Defining trade promotion and strategic goals -- 3. Setting up the process of trade promotion strategy: export development and export promotion -- 4. Competitiveness issues are defined at the national level -- 5. The competitiveness scheme in the context of trade promotion strategies -- 6. Key components for successful promotion activities -- 7. Trade promotion and budget allocation -- 8. The exporter profile: making exporting a core business -- 9. Trade representation abroad: a key component of trade promotion strategy -- 10. Evaluation practices -- Conclusion. The future of trade promotion -- Part II. Best practices: tools, functional cases, and sectoral cases -- Case 1. Identifying and finding markets for trade promotion: websites and trade statistics/market analysis tools -- Case 2. Market analysis tools in the context of Mexican foreign trade -- Case 3. Functional analysis: the United Kingdom Trade and Investment Board (UKTI) and client satisfaction -- Case 4. Fair trade: reversing the trends through trademarks, labeling, and alternative channels -- Part III. National trade promotion cases -- Case 5. Australia: the Australian trade promotion environment -- Case 6. Canada: an integrated and decentralized range of trade promotion services and tools -- Case 7. Mauritius: a success story -- Case 8. Taiwan: integrating a multipurpose infrastructure and focusing on trading services -- Case 9. United States: trade promotion policy -- Appendix. International trade organizations and national trade promotion organizations on the web -- Notes -- References -- Index |
| ctrlnum | (OCoLC)774870126 (DE-599)BVBBV040868169 |
| dewey-full | 382.63 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 382 - International commerce (Foreign trade) |
| dewey-raw | 382.63 |
| dewey-search | 382.63 |
| dewey-sort | 3382.63 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV040868169 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:25Z |
| institution | BVB |
| isbn | 9781606492307 9781606492291 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025848059 |
| oclc_num | 774870126 |
| open_access_boolean | |
| physical | 1 electronic text (xii, 210 p.) |
| psigel | ZDB-38-EBR |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | International business collection |
| spelling | Borgeon, Michel Verfasser aut Trade promotion strategies best practices Michel Borgeon and Claude Cellich 1st ed [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press c2012 1 electronic text (xii, 210 p.) txt rdacontent c rdamedia cr rdacarrier International business collection Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader Includes bibliographical references (p. 195-199) and index Globalization has revolutionized how trade is conducted. New opportunities have been created, coupled with higher risks and increased competition. Firms involved in international trade have had to adapt to a rapidly changing global environment to remain competitive. To assist export-oriented enterprises, particularly small and medium ones, national trade promotion organizations have developed innovative strategies and incentives. Strategic considerations in trade promotion are examined in part I, while the national trade promotion initiatives considered most effective have been selected and presented as cases in parts II and III. Throughout the book, readers are provided with the best available practices and explanations of how a select group of trade promotion organizations have become relevant partners to their export-oriented enterprises List of abbreviations -- Preface -- Introduction -- Part I. Trade promotion principles and review of key strategic functions -- 1. Why develop trade promotion strategies, and who is concerned? -- 2. Defining trade promotion and strategic goals -- 3. Setting up the process of trade promotion strategy: export development and export promotion -- 4. Competitiveness issues are defined at the national level -- 5. The competitiveness scheme in the context of trade promotion strategies -- 6. Key components for successful promotion activities -- 7. Trade promotion and budget allocation -- 8. The exporter profile: making exporting a core business -- 9. Trade representation abroad: a key component of trade promotion strategy -- 10. Evaluation practices -- Conclusion. The future of trade promotion -- Part II. Best practices: tools, functional cases, and sectoral cases -- Case 1. Identifying and finding markets for trade promotion: websites and trade statistics/market analysis tools -- Case 2. Market analysis tools in the context of Mexican foreign trade -- Case 3. Functional analysis: the United Kingdom Trade and Investment Board (UKTI) and client satisfaction -- Case 4. Fair trade: reversing the trends through trademarks, labeling, and alternative channels -- Part III. National trade promotion cases -- Case 5. Australia: the Australian trade promotion environment -- Case 6. Canada: an integrated and decentralized range of trade promotion services and tools -- Case 7. Mauritius: a success story -- Case 8. Taiwan: integrating a multipurpose infrastructure and focusing on trading services -- Case 9. United States: trade promotion policy -- Appendix. International trade organizations and national trade promotion organizations on the web -- Notes -- References -- Index Foreign trade promotion Cellich, Claude Sonstige oth |
| spellingShingle | Borgeon, Michel Trade promotion strategies best practices List of abbreviations -- Preface -- Introduction -- Part I. Trade promotion principles and review of key strategic functions -- 1. Why develop trade promotion strategies, and who is concerned? -- 2. Defining trade promotion and strategic goals -- 3. Setting up the process of trade promotion strategy: export development and export promotion -- 4. Competitiveness issues are defined at the national level -- 5. The competitiveness scheme in the context of trade promotion strategies -- 6. Key components for successful promotion activities -- 7. Trade promotion and budget allocation -- 8. The exporter profile: making exporting a core business -- 9. Trade representation abroad: a key component of trade promotion strategy -- 10. Evaluation practices -- Conclusion. The future of trade promotion -- Part II. Best practices: tools, functional cases, and sectoral cases -- Case 1. Identifying and finding markets for trade promotion: websites and trade statistics/market analysis tools -- Case 2. Market analysis tools in the context of Mexican foreign trade -- Case 3. Functional analysis: the United Kingdom Trade and Investment Board (UKTI) and client satisfaction -- Case 4. Fair trade: reversing the trends through trademarks, labeling, and alternative channels -- Part III. National trade promotion cases -- Case 5. Australia: the Australian trade promotion environment -- Case 6. Canada: an integrated and decentralized range of trade promotion services and tools -- Case 7. Mauritius: a success story -- Case 8. Taiwan: integrating a multipurpose infrastructure and focusing on trading services -- Case 9. United States: trade promotion policy -- Appendix. International trade organizations and national trade promotion organizations on the web -- Notes -- References -- Index Foreign trade promotion |
| title | Trade promotion strategies best practices |
| title_auth | Trade promotion strategies best practices |
| title_exact_search | Trade promotion strategies best practices |
| title_full | Trade promotion strategies best practices Michel Borgeon and Claude Cellich |
| title_fullStr | Trade promotion strategies best practices Michel Borgeon and Claude Cellich |
| title_full_unstemmed | Trade promotion strategies best practices Michel Borgeon and Claude Cellich |
| title_short | Trade promotion strategies best practices |
| title_sort | trade promotion strategies best practices |
| topic | Foreign trade promotion |
| topic_facet | Foreign trade promotion |
| work_keys_str_mv | AT borgeonmichel tradepromotionstrategiesbestpractices AT cellichclaude tradepromotionstrategiesbestpractices |