The luxury strategy: break the rules of marketing to build luxury brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Kogan Page
2012
|
| Edition: | 2. ed |
| Subjects: | |
| Online Access: | UBR01 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xii, 396 p) |
| ISBN: | 9780749464912 9780749464929 |
Staff View
MARC
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| isbn | 9780749464912 9780749464929 |
| language | English |
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| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien 2. ed London Kogan Page 2012 1 Online-Ressource (xii, 396 p) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Online-Ausgabe Available via World Wide Web Luxuries Marketing Luxury goods industry Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxusgut (DE-588)4192138-0 s Markenartikel (DE-588)4037584-5 s Marketingstrategie (DE-588)4120697-6 s DE-604 Luxusware (DE-588)4192135-5 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Bastien, Vincent Sonstige oth Reproduktion von Kapferer, Jean-Noël The luxury strategy 2012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël The luxury strategy break the rules of marketing to build luxury brands Luxuries Marketing Luxury goods industry Product management Markenpolitik (DE-588)4144679-3 gnd Luxusware (DE-588)4192135-5 gnd Markenartikel (DE-588)4037584-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Luxusgut (DE-588)4192138-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4192135-5 (DE-588)4037584-5 (DE-588)4120697-6 (DE-588)4192138-0 |
| title | The luxury strategy break the rules of marketing to build luxury brands |
| title_auth | The luxury strategy break the rules of marketing to build luxury brands |
| title_exact_search | The luxury strategy break the rules of marketing to build luxury brands |
| title_full | The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien |
| title_fullStr | The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien |
| title_full_unstemmed | The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien |
| title_short | The luxury strategy |
| title_sort | the luxury strategy break the rules of marketing to build luxury brands |
| title_sub | break the rules of marketing to build luxury brands |
| topic | Luxuries Marketing Luxury goods industry Product management Markenpolitik (DE-588)4144679-3 gnd Luxusware (DE-588)4192135-5 gnd Markenartikel (DE-588)4037584-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Luxusgut (DE-588)4192138-0 gnd |
| topic_facet | Luxuries Marketing Luxury goods industry Product management Markenpolitik Luxusware Markenartikel Marketingstrategie Luxusgut |
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