The luxury strategy: break the rules of marketing to build luxury brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2012
|
| Ausgabe: | 2. ed |
| Schlagworte: | |
| Online-Zugang: | UBR01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xii, 396 p) |
| ISBN: | 9780749464912 9780749464929 |
Internformat
MARC
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| 008 | 130311s2012 |||| o||u| ||||||eng d | ||
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| 100 | 1 | |a Kapferer, Jean-Noël |e Verfasser |0 (DE-588)118001280 |4 aut | |
| 245 | 1 | 0 | |a The luxury strategy |b break the rules of marketing to build luxury brands |c Jean-Noël Kapferer and Vincent Bastien |
| 250 | |a 2. ed | ||
| 264 | 1 | |a London |b Kogan Page |c 2012 | |
| 300 | |a 1 Online-Ressource (xii, 396 p) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 533 | |a Online-Ausgabe |n Available via World Wide Web | ||
| 650 | 4 | |a Luxuries |x Marketing | |
| 650 | 4 | |a Luxury goods industry | |
| 650 | 4 | |a Product management | |
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| 700 | 1 | |a Bastien, Vincent |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Reproduktion von |a Kapferer, Jean-Noël |t The luxury strategy |d 2012 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV040862962 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9999 |
| callnumber-raw | HD9999.L852 |
| callnumber-search | HD9999.L852 |
| callnumber-sort | HD 49999 L852 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| collection | ZDB-38-EBR ZDB-30-PQE |
| ctrlnum | (OCoLC)811407910 (DE-599)BVBBV040862962 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:25Z |
| institution | BVB |
| isbn | 9780749464912 9780749464929 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025842852 |
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| physical | 1 Online-Ressource (xii, 396 p) |
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| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien 2. ed London Kogan Page 2012 1 Online-Ressource (xii, 396 p) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Online-Ausgabe Available via World Wide Web Luxuries Marketing Luxury goods industry Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxusgut (DE-588)4192138-0 s Markenartikel (DE-588)4037584-5 s Marketingstrategie (DE-588)4120697-6 s DE-604 Luxusware (DE-588)4192135-5 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Bastien, Vincent Sonstige oth Reproduktion von Kapferer, Jean-Noël The luxury strategy 2012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël The luxury strategy break the rules of marketing to build luxury brands Luxuries Marketing Luxury goods industry Product management Markenpolitik (DE-588)4144679-3 gnd Luxusware (DE-588)4192135-5 gnd Markenartikel (DE-588)4037584-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Luxusgut (DE-588)4192138-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4192135-5 (DE-588)4037584-5 (DE-588)4120697-6 (DE-588)4192138-0 |
| title | The luxury strategy break the rules of marketing to build luxury brands |
| title_auth | The luxury strategy break the rules of marketing to build luxury brands |
| title_exact_search | The luxury strategy break the rules of marketing to build luxury brands |
| title_full | The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien |
| title_fullStr | The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien |
| title_full_unstemmed | The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien |
| title_short | The luxury strategy |
| title_sort | the luxury strategy break the rules of marketing to build luxury brands |
| title_sub | break the rules of marketing to build luxury brands |
| topic | Luxuries Marketing Luxury goods industry Product management Markenpolitik (DE-588)4144679-3 gnd Luxusware (DE-588)4192135-5 gnd Markenartikel (DE-588)4037584-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Luxusgut (DE-588)4192138-0 gnd |
| topic_facet | Luxuries Marketing Luxury goods industry Product management Markenpolitik Luxusware Markenartikel Marketingstrategie Luxusgut |
| work_keys_str_mv | AT kapfererjeannoel theluxurystrategybreaktherulesofmarketingtobuildluxurybrands AT bastienvincent theluxurystrategybreaktherulesofmarketingtobuildluxurybrands |