Kapferer, J. (2012). The luxury strategy: Break the rules of marketing to build luxury brands (2. ed.). Kogan Page.
Chicago Style (17th ed.) CitationKapferer, Jean-Noël. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2. ed. London: Kogan Page, 2012.
MLA (9th ed.) CitationKapferer, Jean-Noël. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2. ed. Kogan Page, 2012.
Warning: These citations may not always be 100% accurate.