The new rules of green marketing: strategies, tools, and inspiration for sustainable branding
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[S.l.]
Read How You Want
2011
|
| Schlagworte: | |
| Beschreibung: | XXVII, 520 S. Ill., graph. Darst. |
| ISBN: | 9781605098661 9781906093440 |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Ottman, Jacquelyn A. |
| author_facet | Ottman, Jacquelyn A. |
| author_role | aut |
| author_sort | Ottman, Jacquelyn A. |
| author_variant | j a o ja jao |
| building | Verbundindex |
| bvnumber | BV040807585 |
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| ctrlnum | (OCoLC)835412119 (DE-599)BVBBV040807585 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040807585 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:34:19Z |
| institution | BVB |
| isbn | 9781605098661 9781906093440 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025787533 |
| oclc_num | 835412119 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XXVII, 520 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Read How You Want |
| record_format | marc |
| spelling | Ottman, Jacquelyn A. Verfasser aut The new rules of green marketing strategies, tools, and inspiration for sustainable branding Jacquelyn A. Ottman [S.l.] Read How You Want 2011 XXVII, 520 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Produktinnovation (DE-588)4047346-6 s Werbung (DE-588)4065541-6 s Umweltbezogenes Management (DE-588)4201709-9 s DE-604 |
| spellingShingle | Ottman, Jacquelyn A. The new rules of green marketing strategies, tools, and inspiration for sustainable branding Werbung (DE-588)4065541-6 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Produktinnovation (DE-588)4047346-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4201709-9 (DE-588)4047346-6 (DE-588)4120697-6 |
| title | The new rules of green marketing strategies, tools, and inspiration for sustainable branding |
| title_auth | The new rules of green marketing strategies, tools, and inspiration for sustainable branding |
| title_exact_search | The new rules of green marketing strategies, tools, and inspiration for sustainable branding |
| title_full | The new rules of green marketing strategies, tools, and inspiration for sustainable branding Jacquelyn A. Ottman |
| title_fullStr | The new rules of green marketing strategies, tools, and inspiration for sustainable branding Jacquelyn A. Ottman |
| title_full_unstemmed | The new rules of green marketing strategies, tools, and inspiration for sustainable branding Jacquelyn A. Ottman |
| title_short | The new rules of green marketing |
| title_sort | the new rules of green marketing strategies tools and inspiration for sustainable branding |
| title_sub | strategies, tools, and inspiration for sustainable branding |
| topic | Werbung (DE-588)4065541-6 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Produktinnovation (DE-588)4047346-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Werbung Umweltbezogenes Management Produktinnovation Marketingstrategie |
| work_keys_str_mv | AT ottmanjacquelyna thenewrulesofgreenmarketingstrategiestoolsandinspirationforsustainablebranding |