Marketing management and strategy: an African casebook
Gespeichert in:
Weitere Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London [u.a.]
Routledge
2013
|
Ausgabe: | 1. publ. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Enth. 15 Beitr.. - Includes bibliographical references and index |
Beschreibung: | XVIII, 257 S. Ill., graph. Darst. |
ISBN: | 9780415783330 9780415783347 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV040806744 | ||
003 | DE-604 | ||
005 | 20130412 | ||
007 | t | ||
008 | 130309s2013 ad|| |||| 00||| eng d | ||
010 | |a 2012031573 | ||
020 | |a 9780415783330 |c hbk. |9 978-0-415-78333-0 | ||
020 | |a 9780415783347 |c pbk. |9 978-0-415-78334-7 | ||
035 | |a (OCoLC)816318098 | ||
035 | |a (DE-599)GBV722437374 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
049 | |a DE-11 | ||
082 | 0 | |a 658.80096 | |
084 | |a QG 700 |0 (DE-625)141512: |2 rvk | ||
245 | 1 | 0 | |a Marketing management and strategy |b an African casebook |c ed. by George Tesar ... |
250 | |a 1. publ. | ||
264 | 1 | |a London [u.a.] |b Routledge |c 2013 | |
300 | |a XVIII, 257 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Enth. 15 Beitr.. - Includes bibliographical references and index | ||
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
651 | 7 | |a Afrika |0 (DE-588)4000695-5 |2 gnd |9 rswk-swf | |
653 | |a Marketing Africa | ||
653 | |a Marketing Management Case studies | ||
653 | |a Strategic planning Africa Case studies | ||
655 | 7 | |8 1\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
689 | 0 | 0 | |a Afrika |0 (DE-588)4000695-5 |D g |
689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 0 | 2 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Tesar, George |d 1939- |0 (DE-588)171083717 |4 edt | |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-203-07166-3 |
856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/zbw/722437374.pdf |3 Inhaltsverzeichnis | |
999 | |a oai:aleph.bib-bvb.de:BVB01-025786723 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804150147205038080 |
---|---|
any_adam_object | |
author2 | Tesar, George 1939- |
author2_role | edt |
author2_variant | g t gt |
author_GND | (DE-588)171083717 |
author_facet | Tesar, George 1939- |
building | Verbundindex |
bvnumber | BV040806744 |
classification_rvk | QG 700 |
ctrlnum | (OCoLC)816318098 (DE-599)GBV722437374 |
dewey-full | 658.80096 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.80096 |
dewey-search | 658.80096 |
dewey-sort | 3658.80096 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. publ. |
format | Book |
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genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
geographic | Afrika (DE-588)4000695-5 gnd |
geographic_facet | Afrika |
id | DE-604.BV040806744 |
illustrated | Illustrated |
indexdate | 2024-07-10T00:34:18Z |
institution | BVB |
isbn | 9780415783330 9780415783347 |
language | English |
lccn | 2012031573 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025786723 |
oclc_num | 816318098 |
open_access_boolean | |
owner | DE-11 |
owner_facet | DE-11 |
physical | XVIII, 257 S. Ill., graph. Darst. |
publishDate | 2013 |
publishDateSearch | 2013 |
publishDateSort | 2013 |
publisher | Routledge |
record_format | marc |
spelling | Marketing management and strategy an African casebook ed. by George Tesar ... 1. publ. London [u.a.] Routledge 2013 XVIII, 257 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Enth. 15 Beitr.. - Includes bibliographical references and index Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Afrika (DE-588)4000695-5 gnd rswk-swf Marketing Africa Marketing Management Case studies Strategic planning Africa Case studies 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Afrika (DE-588)4000695-5 g Marketingmanagement (DE-588)4168907-0 s Marketingstrategie (DE-588)4120697-6 s DE-604 Tesar, George 1939- (DE-588)171083717 edt Erscheint auch als Online-Ausgabe 978-0-203-07166-3 DE-601 pdf/application http://www.gbv.de/dms/zbw/722437374.pdf Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Marketing management and strategy an African casebook Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
subject_GND | (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4000695-5 (DE-588)4522595-3 |
title | Marketing management and strategy an African casebook |
title_auth | Marketing management and strategy an African casebook |
title_exact_search | Marketing management and strategy an African casebook |
title_full | Marketing management and strategy an African casebook ed. by George Tesar ... |
title_fullStr | Marketing management and strategy an African casebook ed. by George Tesar ... |
title_full_unstemmed | Marketing management and strategy an African casebook ed. by George Tesar ... |
title_short | Marketing management and strategy |
title_sort | marketing management and strategy an african casebook |
title_sub | an African casebook |
topic | Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
topic_facet | Marketingmanagement Marketingstrategie Afrika Fallstudiensammlung |
url | http://www.gbv.de/dms/zbw/722437374.pdf |
work_keys_str_mv | AT tesargeorge marketingmanagementandstrategyanafricancasebook |