Enterprise Marketing Management: Informationslogistik für das Marketing von morgen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
|
| Schriftenreihe: | Business, Economics, and Law
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XVI, 100 S. graph. Darst 166 g |
| ISBN: | 9783658005313 3658005319 9783658005320 |
Internformat
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Datensatz im Suchindex
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IMAGE 1
INHALTSVERZEICHNIS
DANKSAGUNG V
GELEITWORT VII
KURZFASSUNG IX
INHALTSVERZEICHNIS XI
ABKUERZUNGSVERZEICHNIS XV
ABBILDUNGS- UND TABELLEN VERZEICHNIS XVII
1. GINLEITUNG 1
1.1 PROBLEMSTELLUNG 1
1.2 ZIELSETZUNG 2
1.3 AUFBAU DES WERKES 2
1.4 ABGRENZUNG DER THEMENSTELLUNG 3
2. INFORMATION SUPPLY CHAIN MANAGEMENT 5
2.1 THEORETISCHE GRUNDLAGEN 5
2.1.1 DIE INFORMATION 5
2.1.2 SUPPLY CHAIN MANAGEMENT 8
2.1.3 INFORMATIONSLIEFERKETTEN 11
2.2 INFORMATIONSKANAELE 13
2.2.1 PRINTMEDIEN 14
2.2.2 NEUE MEDIEN 14
2.2.3 MULTICHANNEL-MARKETINGSTRATEGIE 15
2.3 KOMMUNIKATION IM WANDEL 15
HTTP://D-NB.INFO/1030080593
IMAGE 2
X I I INHALTSVERZEICHNIS
3. ENTERPRISE MARKETING MANAGEMENT (EMM) 19
3.1 DER GINSATZORT MARKETING 19
3.2 BEZUGSRAHMEN DES EMM 23
3.2.1 EINE EINFUEHRUNG 23
3.2.2 TERMINI UND WISSENSCHAFTLICHE EINORDNUNG 27
3.2.3 STRUKTUR UND ELEMENTE 31
3.3 SYSTEMLANDSCHAFTEN DES EMM 36
3.3.1 PROZESSSTEUERUNG UND ANALYSE 36
3.3.2 INHALTSVERWALTUNG 39
3.3.3 KOMMUNIKATION UND PRODUKTION 40
3.3.4 INFRASTRUKTUREN 41
3.4 PROZESS DER SYSTEMAUSWAHL 42
4. MARKETING MIT ISCM 47
4.1 DAS 7-ACHSEN MODELL 47
4.2 DARSTELLUNG DER PROZESSKETTE 49
4.2.1 WORKFLOW 51
4.2.2 BESCHAFFUNG 51
4.2.3 MODIFIKATION 54
4.2.4 PRODUKTION 56
4.2.5 DISTRIBUTION 56
4.3 TENDENZEN 57
5. ERFOLGSPOTENZIALE DURCH VERNETZUNG 63
5.1 FUNKTIONSUEBERSICHT 63
5.2 POTENZIALE DER DATENHARMONISIERUNG 64
5.2.1 KOSTENSENKUNGSPOTENZIALE 64
5.2.2 ZEITERSPARNISSE 67
5.2.3 LOGISTISCHE VORTEILE 68
5.2.4 MITARBEITERZUFRIEDENHEIT 68
5.2.5 WEITERE VORTEILE 69
5.3 ZWISCHENFAZIT 69
IMAGE 3
INHALTSVERZEICHNIS XIII
6. BEST PRACTICE EINER IMPLEMENTIERUNG 71
6.1 PROJEKTDEFINITION 71
6.2 KONZEPTION 72
6.3 UMSETZUNG 72
6.4 ROLLOUT 73
6.5 BETRIEB 74
7. ZUSAMMENFASSUNG UND KRITISCHE WUERDIGUNG 75
ANHANG 77
INTERVIEW-PROTOKOLL A) 77
INTERVIEW-PROTOKOLL B) 79
INTERVIEW-PROTOKOLL C) 80
INTERVIEW-PROTOKOLL D) 82
INTERVIEW-PROTOKOLL F) 84
LITERATURVERZEICHNIS 85
INTERNETQUELLEN 91
INTERVIEWS UND SONSTIGE QUELLEN 97
STICHWORTVERZEICHNIS 99 |
| any_adam_object | 1 |
| author | Spiegelberg, Domenik |
| author_GND | (DE-588)1031989102 |
| author_facet | Spiegelberg, Domenik |
| author_role | aut |
| author_sort | Spiegelberg, Domenik |
| author_variant | d s ds |
| building | Verbundindex |
| bvnumber | BV040796722 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)844034683 (DE-599)DNB1030080593 |
| dewey-full | 658.4038 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4038 658.8 |
| dewey-search | 658.4038 658.8 |
| dewey-sort | 3658.4038 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-08-21T00:35:23Z |
| institution | BVB |
| isbn | 9783658005313 3658005319 9783658005320 |
| language | German |
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| physical | XVI, 100 S. graph. Darst 166 g |
| publishDate | 2013 |
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| publisher | Springer Gabler |
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| spelling | Spiegelberg, Domenik Verfasser (DE-588)1031989102 aut Enterprise Marketing Management Informationslogistik für das Marketing von morgen Domenik Spiegelberg Wiesbaden Springer Gabler 2013 XVI, 100 S. graph. Darst 166 g txt rdacontent n rdamedia nc rdacarrier Business, Economics, and Law Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Informationslogistik (DE-588)4377422-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Informationslogistik (DE-588)4377422-2 s DE-604 Marketing (DE-588)4037589-4 s Kundenorientierung (DE-588)4316837-1 s Marktanalyse (DE-588)4037624-2 s b DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4240428&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025776905&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Spiegelberg, Domenik Enterprise Marketing Management Informationslogistik für das Marketing von morgen Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Marktanalyse (DE-588)4037624-2 gnd Informationslogistik (DE-588)4377422-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4316837-1 (DE-588)4037624-2 (DE-588)4377422-2 |
| title | Enterprise Marketing Management Informationslogistik für das Marketing von morgen |
| title_auth | Enterprise Marketing Management Informationslogistik für das Marketing von morgen |
| title_exact_search | Enterprise Marketing Management Informationslogistik für das Marketing von morgen |
| title_full | Enterprise Marketing Management Informationslogistik für das Marketing von morgen Domenik Spiegelberg |
| title_fullStr | Enterprise Marketing Management Informationslogistik für das Marketing von morgen Domenik Spiegelberg |
| title_full_unstemmed | Enterprise Marketing Management Informationslogistik für das Marketing von morgen Domenik Spiegelberg |
| title_short | Enterprise Marketing Management |
| title_sort | enterprise marketing management informationslogistik fur das marketing von morgen |
| title_sub | Informationslogistik für das Marketing von morgen |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Marktanalyse (DE-588)4037624-2 gnd Informationslogistik (DE-588)4377422-2 gnd |
| topic_facet | Marketing Marketingmanagement Kundenorientierung Marktanalyse Informationslogistik |
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