Social marketing:
Gespeichert in:
| Format: | Buch |
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| Sprache: | English |
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Los Angeles [u.a.]
Sage
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| Schriftenreihe: | The Sage library in marketing
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| ISBN: | 9781446253113 |
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Datensatz im Suchindex
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| adam_text | Contents
Appendix
of Sources
xvii
Editor s Introduction: SAGE Series on Social Marketing
xxxvii
R. Craig Lefebvre
Volume I: Social Marketing
-
Conceptual
Frameworks and Common Ground
Introduction: Social Marketing
-
Conceptual Frameworks and
Common Ground R. Craig Lefebvre
xliii
1.
The Pioneers
1
Philip D. Harvey
2.
Social Marketing: An Approach to Planned Social Change
25
Philip
Kotler
and Gerald Zaltman
3.
Health Service Marketing: A Suggested Model
43
Gerald Zaltman and
lian Vertinsky
4.
The Marketing of Social Causes: The First
10
Years
59
Karen FA. Fox and Philip
Kotler
5.
Problems and Challenges in Social Marketing
77
Paul
N.
Bloom and William D.
Novelli
6.
Cultural and Structural Impediments to Social Marketing
93
Richard K. Manoff
7.
Social Marketing and Public Health Intervention
123
R. Craig Lefebvre and June A. Flora
8.
Social Marketing in the Alcohol Policy Arena
143
Glen G. Murray and Ronald R. Douglas
9.
Strategies to Maintain and Institutionalize Successful Programs:
A Marketing Framework
153
R. Craig Lefebvre
10.
Social Marketing for Public Health
171
Diana Chapman Walsh,
Rima E.
Rudd, Barbara A. Moeykens and
Thomas W. Moloney
11.
Social Marketing: A Critical Appraisal
187
David R. Buchanan, Sasiragha Reddy and
Zafar Hossain
12.
Social Marketing: A Critical Response
201
G.B. Hasdngs and A.J. Haywood
13.
Strategic Questions for Consumer-based Health Communications
209
Sharyn M. Sutton, George I. Balch and R. Craig Lefebvre
vi
Contents
14.
Social Propaganda and Social Marketing: A
Critical Difference?
225
Nicholas O Shaughnessy
15.
Integrating Social Marketing, Community Readiness and
Media Advocacy in Community-based Prevention Efforts
241
Michael D. Slater, Kathleen Kelly and Ruth Edwards
16.
Marketing Social Marketing in the Social Change Marketplace
255
Alan R. Andreasen
17.
Ethical Challenges of Social Marketing
281
George G. Brenkert
18.
Relational Paradigms in Social Marketing
307
Gerard Hastings
19.
Communication and Marketing as Tools to Cultivate the
Public s Health: A Proposed People and Places Framework
327
Edward W. Maibach,
Lorien
С.
Abroms and Mark Marosits
20.
Community-based Prevention Marketing: A New Framework for
Health Promotion Interventions
355
Carol A. Bryant, Kelli R. McCormack Brown, Robert J. McDermott,
Rita D. Debate,
Moya
L.
Alfonso, Julie A. Baldwin, Paul Monaghan and
Leah M. Phillips
21.
Navigating the Central Tensions in Research on At-Risk Consumers:
Challenges and Opportunities
383
Cornelia (Connie)
Pechmann,
Elizabeth S. Moore, Alan R. Andreasen,
Paul M. Connell, Dan Freeman, Meryl Gardner, Deborah Heisley,
R. Craig Lefebvre, Dante M. Pirouz and Robin L. Soster
22.
Health Communication
&
Social Marketing: Health Communication
Campaigns that Include Mass Media
&
Health-related
Product Distribution
399
Community Preventive Services Task Force
Volume II: Social Marketing in the Developed World
Introduction: Social Marketing in the Developed World
ix
R. Craig Lefebvre
Family Planning and
HIV
Prevention
23.
Social Marketing: The Family Planning Experience
3
Adel
I. El-Ansary and Oscar E. Kramer, Jr
24.
Social Marketing and Diffusion-based Strategies for
Communicating with Unique Populations:
HIV
Prevention in
San Francisco
15
James W. Dearing, Everett M. Rogers, Gary Meyer, Mary K. Casey,
Nagesh Rao, Shelly
Campo
and Geoffrey M. Henderson
Contents
vii
25.
The SOLLAR
HIV
Prevention Program for Gay and Bisexual Latino
Men: Using Social Marketing to Build Capacity for Service
Provision and Evaluation
39
Ross
E
Conner, Lois Takahashi,
Eloy
Ortiz,
Eduardo Archuleta,
Juan Muniz and Julio Rodriguez
Chronic Disease Prevention
26.
The National High Blood Pressure Education Program:
A Description of Its Utility as a Generic Program Model
59
Edward J. Roccella and Graham W. Ward
27.
Characteristics of Participants in Community Health Promotion
Programs: Four-Year Results
79
R. Craig Lefebvre, Ellizabeth A. Harden, William Rakowski,
Thomas M. Lasater and Richard
A. Carleton
28.
Use of Database Marketing and Consumer-based Health
Communication in Message Design: An Example from the Office of
Cancer Communications
5
a Day for Better Health Program
85
R. Craig Lefebvre,
Lynne
Donner,
Cecile
Johnston, Kay Loughrey,
George I. Balch and Sharyn M. Sutton
29.
TARPARE: A
Method for Selecting Target Audiences for Public
Health Interventions 111
Robert J. Donovan, Garry Egger and Mark
Francas
30.
Culturally and Linguistically Diverse Population Health Social
Marketing Campaigns in Australia: A Consideration of
Evidence and Related Evaluation Issues
123
Andrew J. Milat, Tom E. Carroll and Jennifer J. Taylor
31.
An In-depth Interview Study of Health Care Policy Professionals
and Their Research Needs
135
Sharyn M. Sutton and Elizabeth Thompson
32.
Branding Behavior: The Strategy behind the TruthSM Campaign
147
W. Douglas Evans, Jeffrey
Wasserman,
Elena Bertolotti and
Steven
Martino
33.
The Influence of the National Truth® Campaign on Smoking Initiation
159
Matthew
С
Farrelly, James Nonnemaker, Kevin
С
Davis and
Altijani Hussin
34.
Prevention Effects of an Anti-Tobacco Brand on Adolescent
Smoking Initiation
171
W. Douglas Evans,
Jeanette
Renaud,
Jonathan Blitstein, James Hersey,
Sarah Ray, Beth
Schieber
and JeffWillett
35.
Evaluation of a National Physical Activity Intervention for Children:
VERB™ Campaign,
2002-2004 187
Marian E. Huhman, Lance D. Potter, Jennifer
С
Duke,
David R. Judkins, Carrie D. Heitzler and Faye L. Wong
36.
Exploring the Influence of the VERB™ Brand Using a Brand Equity
Framework
199
Simani M. Price, Lance D. Potter,
Barnali Das, Yu-Chung L.
Wang and
Marian Huhman
viii Contents
37.
The Impact of Multiple Channel Delivery of Nutrition Messages on
Student Knowledge, Motivation and Behavior: Results from the
Team Nutrition Pilot Study
215
R. Craig Lefebvre, Carol Olander and Elyse
Levine
38.
Development of a Community Cancer Education Program: The
Forsyth
County, NC, Cervical Cancer Prevention Project
225
Robert Michielutte, Mark B.
Dignan,
H.
Bradley Welb, Larry D. Young,
David S.
Jatäon
and Penny
С
Sharp
Other Health Topics
39.
Increasing Breastfeeding and Reducing Smoking in Pregnancy:
A Social Marketing Success Improving Life Chances for Children
245
R.J. Lowry,
A. Billett, C.
Buchanan and Sandra Whiston
40.
The Shoreline Project for Street Drinkers: Designing and Running a
Supported Housing Project for the Unhousable
253
Steve James and Heather Skinner
41.
Implementing Mental Health Promotion: The Act-Belong-Commit
Mentally Healthy WA Campaign in Western Australia
269
Robert J. Donovan, Ray James, Geoffrey Jalleh and Colby Sidebottom
42.
Social Marketing Analysis of
20
[corrected] Years of Hand Hygiene
Promotion
283
Manuel W.
Mah,
Yat Cho Tarn and Sameer Deshpande
Injury Prevention and Occupational Health
43.
Implementing a Community-based Social Marketing Project to
Improve Agricultural Worker Health
303
Joan
noch,
Leslie Clarke, Stan
Albrecht,
Carol Bryant,
Paul Monaghan and Holly Baker
44.
Use of Occupational Ethnography and Social Marketing Strategies to
Develop a Safety Awareness Campaign for Coal Miners
325
Elaine T. Cullen, Lori N.H. Matthews and Theodore D. Teske
45.
The Social Marketing of Safety Behaviors: A Quasi-Randomized
Controlled Trial of Tractor Retrofitting Incentives
343
Julie A. Sorensen, Paul L. Jenkins, Maria Emmelin, Hans
Stenlund,
Lars Weinehall,
Giulia
В.
Earle-Richardson and John J. May
Other Issues for Social Marketing
46.
The Effectiveness of Social Marketing Interventions for Health
Improvement: What s the Evidence?
359
Ross Gordon, Laura McDermott,
Martine
Stead and Kathryn Angus
47.
Improving Access to Smoking Cessation Services for Disadvantaged
Groups: A Systematic Review
431
Rachael L. Murray, Linda Bauld, Lucy E. Hacbhaw and Ann McNeill
Contents ix
48.
Relaunching a National Social Marketing Campaign: Expectations
and Challenges for the New ParticipACTION
459
Guy Faulkner, Cora McCloy, Ronald
С
Plotnikoff and Mark
S. Tremblay
49.
Impact of the California Project LEAN School Board Member Social
Marketing Campaign
471
Robert J. McDermott, Victoria
Berends,
Kelli R. McCormack Brown,
Peggy Agron, Karen M. Black and
Seraphine Pitt
Barnes
50.
Partnerships for Social Marketing Programs: An Example from the
National Bone Health Campaign
497
R. Craig Lefebvre
51.
A Social Marketing Model for Disseminating Research-based
Treatments to Addictions Treatment Providers
515
G. W. Martin, M.A. Herie, B.J. Turner and J.A. Cunningham
52.
A Social Marketing Approach to Implementing Evidence-based
Practice in VHA QUERI: The TIDES Depression Collaborative
Care Model
533
Jeff Luck, Fred Hagigi, Louise E. Parker, Elizabeth M. Yano,
Lisa V. Rubenstein and JoAnn E.
Kirchner
53.
The Nature, Development and Contribution of Social Marketing to
Public Health Practice since
2004
in England
555
Jeff French
Volume III: Social Marketing in
Developing Countries
Introduction: Social Marketing in Developing Countries Part
- 1
vii
JR. Craig Lefebvre
Other Issues for Social Marketing {Continued)
54.
Social Marketing and Development
3
Ruby Roy Dholakia and Nikhilesh Dholakia
Family Planning and HIV/AIDS
55.
Community-based Distribution: The Distributive Potential and
Economics of a Social Marketing Approach to Family Planning
25
T.R.L. Black
56.
Measuring the Effectiveness of Contraceptive Marketing Programs:
Preethi in Sri Lanka
39
John Davies and Terrence D.J.
Louh
57.
Contraceptive Social Marketing and Community-based Distribution
Systems in Colombia
59
Ricardo
Vernon,
Gabriel Ojeda and
Marcia
С.
Townsend
58.
The Simple Analytics of Contraceptive Social Marketing
71
Jere
R. Behrman
χ
Contents
59.
Branding in Contraceptive Social Marketing: The Pakistani
Experience
Nayyer
Samad,
Sonny Nwankwo and Ayantunji Gbadamosi
60.
The Performance of Social Marketing in Reaching the Poor and
Vulnerable in AIDS Control Programmes
125
JVeíí
Price
61.
Evaluation of the Reach and Impact of the
100%
Jeune
Youth
Social Marketing Program in Cameroon: Findings from Three
Cross-sectional Surveys
145
Andrea Plautz and Dominique
Meekers
62.
Evaluation of a Needle Social Marketing Strategy to Control
HIV
among Injecting Drag Users in China
171
Zunyou Wu, Wei Luo, Sheena G. Sullivan, Kerning Rou, Peng Lin,
Wei Liu and Zhongqiang Ming
63.
The Importance of Socio-Economic Context for Social Marketing
Models for Improving Reproductive Health: Evidence from
555
Years of Program Experience
185
Dominique
Meekers
and Stephen Rahaim
64.
Ends versus Means: The Role of Markets in Expanding Access to
Contraceptives
203
Kara Hanson, Lilani Kumaranayake and Ian Thomas
65.
Reproductive Health in Today s World: Franchising Reproductive
Health Services
227
Rob Stephenson, Amy Ong Tsui, Sara Sulzbach, Phil Bardsley,
Getachew Bekele, Tilahun Giday, Rehana Ahmed,
Gopi Gopalkrishnan and Bamikale Feyesitan
Oral Rehydration Therapy and Nutrition
66.
Social Marketing of Oral Rehydration Therapy and
Contraceptives in Egypt
255
Karen F.A. Fox
67.
Oral Rehydration Therapy and Social Marketing in Rural Kenya
283
PR. Kenya, S. Gatiti, L.N. Muthami, R. Agwanda,
H.A.
Mwenesi,
M.N. Katsivo, Omondi-Odhiambo, A. Surrow, R.
Juma, R.H.
Ellison,
G.
Cooper and EG. van
Andel
68.
Evaluation of a Social Marketing Intervention Promoting Oral
Rehydration Salts in Burundi
301
Sethson
Rassegne,
Megan B. Kays and Jerome Nzohabonayo
69.
Impact of a Social Marketing Campaign Promoting Dark-Green
Leafy Vegetables and Eggs in Central Java, Indonesia
321
Saskia de
Pee, Martin
W.
Bloem, Satoto,
Ray Yip, Asmira Sukaton,
Roy Tjiong, Roger Shrimpton, Muhilal and Benny Kodyat
70.
Positive Impact of a Weekly Iron-Folic Acid Supplement Delivered
with Social Marketing to Cambodian Women: Compliance,
Participation, and Hemoglobin Levels Increase with Higher
Socioeconomic Status
337
Byron L. Crape, Eric Kenefick, Tommaso Cavalli-Sforza,
Jennifer
Busch-Hallen,
Silvano
Milani
and
Koum
Kanal
Contents
x¡
71.
Social
Marketing
Improved the Consumption of Iron-fortified
Soy Sauce among Women in China
345
Xinying Sun, Yan Guo,
Sisun
Wang and Jing Sun
Volume IV: Social Marketing in Developing Countries
(Continued)
Introduction: Social Marketing in Developing Countries Part
- 2
vii
R.
Craig Lefebvre
Malaria Control
72.
Effect of Large-Scale Social Marketing of Insecticide-treated Nets on
Child Survival in Rural Tanzania
3
Joanna R.M. Armstrong
Schellenberg, Salim
Abdulla, Rose Nathan,
Oscar Mukasa, Tanya J.
Marchant,
Nassor Kikumbih, Adiel K. Mushi,
Haji Mponda,
Happiness Minja, Hassan Mshinda, Marcel Tanner and
Christian Lengeler
73.
DEET Mosquito Repellent Sold through Social Marketing Provides
Personal Protection against Malaria in an Area of
АН
-Night Mosquito
Biting and Partial Coverage of Insecticide-treated Nets:
A Case-Control Study of Effectiveness
19
Mark Rowland, Tim Freeman, Gerald Downey, Abdul
Hadi
and
Mohammed Saeed
74.
Mosquito Nets and the Poor: Can Social Marketing Redress
Inequities in Access?
33
Rose Nathan, Honorati
Masanja,
Hassan Mshinda,
Joanna A.
Schellenberg,
Don
de Savigny,
Christian Lengeler,
Marcel Tanner and Cesar G.
Victora
75.
Reduction of Childhood Malaria by Social Marketing of
Insecticide-treated Nets: A Case-Control Study of
Effectiveness in Malawi
43
Don P. Mathanga, Carl H. Campbell,
Tenie E.
Taylor, Robin Barlow and
Mark L. Wilson
76.
Comparison of Coverage with Insecticide-treated Nets in a
Tanzánián
Town and Villages Where Nets and Insecticide Are
Either Marketed or Provided Free of Charge
51
CA.
Maxwell, R.T. Rwegoshora, S.M.
Magesa
and
CF.
Curtis
77.
The Impact of a Hybrid Social Marketing Intervention on Inequities
in Access, Ownership and Use of Insecticide-treated Nets
61
Sohail Agha, Ronan Van
Rossem, Guy
Stallworthy and
Thankian Kusanthan
78.
Access to Artemisinin Combination Therapy for Malaria in Remote
Areas of Cambodia
79
Shunmay Yeung,
Wim
Van Damme, Doung Socheat,
Nicholas J. White and
Anne Müh
xü Contents
79.
Comparative
Cost Analysis of Insecticide-treated Net Delivery
Strategies: Sales Supported by Social Marketing and Free
Distribution through Antenatal Care
103
Manuela
De Allegri,
Paul
Marschall, Steffen
Flessa,
Justin
Tiendrebéogo,
Bocar
Kouyaté,
Albrecht Jahn
and
Olaf Müller
80.
Improvements
in Access
to
Malaria
Treatment in Tanzania Following
Community,
Retail Sector and Health Facility Interventions
-
A User Perspective
123
Sandra Alba, Angel Dillip, Manuel W. Hetzel, Iddy Mayumana,
Christopher Mshana, Ahmed Makemba, Mathew Alexander,
Brigit
Obrist,
Alexander
Schulze,
Flora Kessy, Hassan Mshinda and Christian Lengeler
Water-Bourne Diseases and Sanitation
81.
Community Involvement in Social Marketing: Guineaworm Control
151
William R. Brieger, Jayashree Ramakrishna and Joshua D. Adeniyi
82.
Sustainability of a Water, Sanitation and Hygiene Education Project
in Rural Bangladesh: A 5-Year Follow-Up
163
B.A.
Hoque,
T.
Juncker, R.B.
Sack,
M. Ali
and K.M.A Aziz
83.
Increasing Equity of Access to Point-of-Use Water Treatment Products
through Social Marketing and
Entrepreneurship:
A Case Study in
Western Kenya
173
Mattew
С
Freeman, Robert E. Quick, Daniel
Ρ
Abbott, Paul Ogutu and
Richard
Rheingans
84.
Behavioral Indicators of Household Decision-making and Demand for
Sanitation and Potential Gains from Social Marketing in Ghana
185
Marion W. Jenkins and Beth Scott
85.
Bringing Safe Water to Remote Populations: An Evaluation of a
Portable Point-of-Use Intervention in Rural Madagascar
211
Pavani Kalluri Ram, Elaine Kelsey, Rasoatiana,
Rabeantoandro
Rado
Miarintsoa, Oliver Rakotomalala,
Chris Dunston and Robert E. Quick
Other Applications
86.
Promotion of Physical Activity in a Developing Country:
The
Agita São
Paulo Experience
219
Victor Matsudo, Sandra Matsudo, Douglas
Andrade,
Timoteo
Araújo,
Erinaldo
Andrade,
Luis Carlos de
Oliveira and Gláucia
Braggion
87.
Achieving
Sustainability
of Community-based Dengue Control in
Santiago
de Cuba
237
Maria E. Toledo
Romani, Veerle
Vanlerberghe, Dennis Perez,
Pierre Lefevre, Enrique Ceballos,
Digna Bandera,
Alberto
Baly
Gil
and Patrick Van
der Stuyft
88.
Social Franchising of
ТВ
Care through Private GPs in
Myanmar:
An Assessment of Treatment Results, Access, Equity and Financial
Protection
257
Knut Lönnroth,
Tin Aung, Win Maung, Hans
Kluge
and Mukund Uplekar
Contents xiii
Volume
V:
Applications
of Social
Marketing
for
Sustainable Behavior and Environmental Protection
Introduction: Applications of Social Marketing for Sustainable Behavior
and Environmental Protection
vii
R.
Craig Lefebvre
89.
Social Marketing for the Environment: Using Information Campaigns
to Promote Environmental Awareness and Behavior Change
1
Edward Maibach
90.
Promoting Sustainable Behavior: An Introduction to
Community-based Social Marketing
27
Doug
McKenzie-Mohr
91.
Recycling as a Marketing Problem: A Framework for
Strategy Development
39
L.J. Shrum, Tina M. Lowrey and John A. McCarty
92.
Characterizing Participants in Activities Protecting the Environment:
A Focus on Donating, Recycling, and Conservation Behaviors
61
Kent L. Granzin and
Janeen E.
Olsen
93.
Implementing a Community-based Social Marketing Program to
Increase Recycling
95
Tracey Haldeman and
Jeanine Warisse
Turner
94.
Household Preferences for Energy-Saving Measures:
A Conjoint Analysis
107
Wouter
Poortinga, Linda
Steg,
Charles
Vlek
and Gerwin Wiersma
95.
Delivery and Impact of Household Waste Prevention Intervention
Campaigns (at the Local Level)
123
Veronica Sharp, Sara
Giorgi
and David
С
Wilson
96.
Integrating Social Marketing into Sustainable Resource
Management at Padre Island National Seashore: An Attitude-based
Segmentation Approach
149
Po-Hsin Lai, Michael G.
Sorice,
Sanjay K. Nepal and Chia-Kuen Cheng
97.
Preferences of Older People for Environmental Attributes of
Local Parks: The Use of Choice-based Conjoint Analysis
171
Susana
Alves,
Peter A. Aspinall, Catharine Ward Thompson,
Takemi Sugiyama, Roger
Brice
and Adrian Vickers
98.
What s the Catch? Reducing Consumption of Contaminated
Fish among Anglers
195
Tiffany Jonick, Elizabeth L. Anderson, Sharon Lin, Coral M.
Bruni,
P
Wesley
Schultz,
Stephen Groner and
Frankié Orrala
99.
Use of Social Marketing Concepts to Evaluate Ocean Sustainability
Campaigns
211
Cynthia H. Bates
100.
The Cultural Touch
233
Suzie Boss
xiv Contents
101.
Toward a Stakeholder-based Policy Process: An Application of the
Social Marketing Perspective to Environmental Policy Development
243
John A.
Altman
and Ed Petkus, Jr
102.
Information, Incentives, and Proenvironmental Consumer Behavior
259
Paul
С
Stern
103.
Communication and Marketing as Climate Change-Intervention
Assets: A Public Health Perspective
275
Edward W. Maibach, Connie Roser-Renouf and Anthony Leiserowitz
Volume VI: Social Marketing
-
Deepening and
Expanding the Impact
Introduction: Social Marketing
-
Deepening and Expanding the Impact
vii
R.
Craig Lefebvre
104.
Ready to Fly Solo? Reducing Social Marketing s Dependence on
Commercial Marketing Theory
1
Sue Peattie and Ken Peattie
105.
Social Marketing s Mythunderstandings
23
Rob Donovan
106.
Extending the Vision of Social Marketing through Social Capital
Theory: Marketing in the Context of Intricate Exchange and
Market Failure
33
Alicia Glenane-Antoniadis, Gregory Whitwell, Simon J. Bell and
Bulent
Mengue
107.
The Critical Contribution of Social Marketing:
Theory and Application
S3
Gerard Hastings and Michael
Saren
108.
Evolving to a New Dominant Logic for Marketing
71
Stephen L. Vargo and Robert F. Lusch
109.
The New Technology: The Consumer as Participant Rather
Than Target Audience
103
R. Craig Lefebvre
110.
Design Thinking for Social Innovation
115
Tim Brown and Jocelyn Wyatt
111. Does Social Marketing Provide a Framework for Changing
Healthcare Practice?
125
Zoé
Slote
Morris and Peter John
Claxon
112.
Transforming Consumer Health
139
Debra L. Scammon,
Рипат
A. Keller,
Pia A. Albinsson,
Shalini Bahl, Jesse R. Catlin, Kelly
L
Haws, Jeremy
Kees,
Tracey King, Elizabeth Gelfand Miller, Ann M. Mirabito,
Paula
С
Peter and Robert M.
Schindler
113. Demarketing
Tobacco through Governmental Policies
-
The 4Ps Revisited
155
Edward Shiu, Louise M. Hassan and
Gianfranco
Wabh
Contents xv
114.
Behavioral Economics and Marketing in Aid of Decision
Making among the Poor
175
Marianne
Bertrand, Sendhil
Mullainathan and
Eldar Shafir
115.
Thinking Like a Marketer : Training for a Shift in the Mindset
of the Public Health Workforce
209
Gwendolyn Quinn,
Terranee
Albrecht,
Robert Marshall, Jr and
Tabia Henry Akintobi
116.
Social Marketing: A Pathway to Consumption Reduction?
221
Ken Peattie and Sue Peattie
117.
New Ways to Make People Save: A Social Marketing Approach
239
Annamaria
Lusardi,
Рипат
Anand Keller and Adam M. Keller
118.
Weathering the Storm: A Social Marketing Perspective on Disaster
Preparedness and Response with Lessons from Hurricane Katrina
263
Deirdre T. Guion, Debra L. Scammon and Aberdeen Leila Borders
119.
Franchising of Health Services in Low-income Countries
289
Dominic Montagu
120.
Social Marketing: No Longer a Sideshow
309
Philip D. Harvey
121.
Condom Social Marketing in Sub-Saharan Africa and the
Total Market Approach
317
Steven Chapman, Krishna
Jaja, Kim
Longfield,
Nadja Vielot,
Justin Buszin,
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and Megan Kays
122.
When Donor Support Ends: The Fate of Social Marketing
Products and the Markets They Help Create
331
Sohail Agha, Mai Do and
Françoise Armand
123.
An
Integrative
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347
R. Craig Lefebvre
124.
From Family Planning to
HIV/
AIDS Prevention to Poverty
Alleviation: A Conversation with Mechai Viravaidya
369
Glenn A. Melnick
|
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| spellingShingle | Social marketing Soziomarketing (DE-588)4116549-4 gnd |
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| title | Social marketing |
| title_auth | Social marketing |
| title_exact_search | Social marketing |
| title_full | Social marketing ed. by R. Craig Lefebvre |
| title_fullStr | Social marketing ed. by R. Craig Lefebvre |
| title_full_unstemmed | Social marketing ed. by R. Craig Lefebvre |
| title_short | Social marketing |
| title_sort | social marketing |
| topic | Soziomarketing (DE-588)4116549-4 gnd |
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